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Jennie PriceChief ExecutiveSport England
Sport and Recreation Alliance Conference
Delivering Government’s priorities for sport
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• Government’s current priorities
• What we have learnt
• Future direction of travel
• The Big Society – how does it fit in
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Priorities for grassroots sport• Greater impact
• More people playing more often
• For its own sake
• And for the wider benefits
• Cost reduction
• Value for money
• In tune with wider policy agendas:• Localism• Private and voluntary sectors in the lead• Big Society
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Signals in the Comprehensive Spending Review
• Sport England - 33% cut in Exchequer Revenue over 4 years• And a 40% cut per year in Exchequer capital• UK Sport – 28% reduction in Exchequer funding over 4 years• Reduced DfE funding for the school sport network • 26% reduction in local authority funding over four years• Protect investment in NGBs• Deliver savings through the merger with UK Sport
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And…• More lottery funding• Return to the four pillars• End of Olympic ‘take’ in 2012/13• Dependence on ticket sales
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More broadly• Structural changes in the NHS• No RDAs• Fewer cross Departmental programmes• Less money in the third sector
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Source: APS5Q1 compared with APS2 (baseline), chart shows change on baseline for sports shown, i.e. their progress towards their growth target. Sports in red have seen a negative trend (i.e. 1 x 30 participation is lower than at baseline by the amounts shown)
On
ce a
we
ek
pa
rtic
ipa
tion
(a
du
lts)
Change in once a week participation for key funded sports
-175,000
-125,000
-75,000
-25,000
25,000
75,000
125,000
175,000
225,000
275,000
There is variation in NGB progress towards growth targets
Tab
le T
enni
s
Mou
ntai
neer
ing
Net
ball
Squ
ash
& r
acke
tbal
l
Can
oein
g
Judo
Bas
ebal
l/sof
tbal
l
Box
ing
Cyc
ling
Ath
letic
s 10 positive 19 negative
Rou
nder
s
Fen
cing
Sno
wsp
ort
Gym
nast
ics
& T
ram
polin
ing*
Vol
leyb
all
Equ
estr
ian
Hoc
key
Row
ing
Sai
ling
Bad
min
ton
Bow
ls**
Cric
ket
Bas
ketb
all
Rug
by L
eagu
e*
Foo
tbal
l
Rug
by U
nion
Ten
nis
Gol
f
Sw
imm
ing
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Age group patterns are emerging
0%
5%
10%
15%
20%
25%
30%
35%
40%
16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52 54 56 58 60 62 64 66 68 70 72 74
APS1 APS4 Q3
Drop Off 16-18 yrs remain high
20 + yr olds sustaining participation
Drop Off now significant at 27 + yr olds
Growth appearing at 37 – 39 yrs olds
Late 40’s sustaining participation
% a
du
lts
Age
Source: APS1 and APS4 Q3, chart shows proportion of adults that take part in 3 x 30 sport (the ‘one million’ indicator)
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Clear patterns of participation are emerging by sport
0.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627280.0%
0.1%
0.2%
0.3%
0.4%
0.5%
0.6%
0.7%
0.8%
0.9%
1 2 3 4 5 6 7 8 9 10 111213 1415 1617 181920 2122 2324 252627 28
Athletics = frequent habit Badminton = volumes at once a week levels
1 x p.w. 2 x p.w.
3 x p.w.
4 x p.w. 5 x p.w.
1 x p.w.
2 x p.w.
Source: APS data based on adult participation in the past 28 days. 1 x p.w. is four sessions per month, 2 x p.w. is 8 sessions per month and the blocks in between show the people taking part at frequencies between these levels
% a
du
lts
% a
du
ltsNumber of sessions per month (from 0 on left to 28 on right) Number of sessions per month (from 0 on left to 28 on right)
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Source: Active People Survey 4 quarter 3 (July 2009 to July 2010). Total bar (combining light and dark blue) shows the number of adult participants in that sport defined as a 30 minute, moderate intensity session at least one day in the previous 28 days. Of these, club members are defined as participants that have been a member of a sports club so that they can participate in that sport in the last four weeks. Other participants are the total participants minus club members.
NGBs need to look outside the traditional club setting to reach new participants
Changed approach to focus on non-club participants
Expanding focus beyond club structure Planning to use club
structure in new and different ways
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Commercial sector is a growing influence on participation rates
Finding profitable demand
• Commercial companies driving the running ‘boom’
• 5 a side football numbers driven by commercial sector
• Over 1 million people running in commercial events each year
• Powerleague plans expansion from 44 to 200 sites in next two years
Developing innovation
• Continuing to evolve products and services to maintain interest
• Different ways of satisfying demand for participation
• Gym classes constantly changing products
• British Cycling largely driven by Sky• Ping! Ideas from the commercial arts
sector
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Local authorities will have different approaches to sport in response to funding cuts
More for less: REDESIGN
Same for less: EFFICIENCY
Less for less: CUTS
Same for more: PRICE
Delivery in partnership
Service redesign
Demand management reducing need
Prevention
Asset management
Back office efficiency
Savings through partnershipsEfficient procurement
Recruitment freeze
Outsourcing
Service cuts
Demand management restricting access to services
Increasing fees and charges
Increasing council tax
Redundancies
Redundancies
Priority choices
Based on Audit Commission, Surviving the Crunch, 2010
Strategic Commissioning
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Local authorities and education are key facility providers, so funding cuts could impact on provision and access
Ownership of sports facilities in England
31%
17%
33%
9%17% 15%
52% 76%
29%
2%
33%
73%
4%
2%
34%
54%
42%
4%7%
32%
3%6% 5% 4% 3%
8% 5%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Grasspitches
Sports halls Swimmingpools
Golf Health andfitness
Artificialgrass pitches
Others
Sports clubs
Commercial
Education
Local Authority
Source: Active Places Power. This chart shows the distribution of facilities according to ownership based on January 2011 data. This analysis does not take into account the volumes of participants in each type of facility, or the access that is permitted to these (for instance education sites may or may not be accessible for community use).
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Ministers’ first request: a mass participation legacy plan
Iconic facilities
(£30m)
Inspired facilities
(£50m)
Protecting Playing fields
(£10m)
Places People Play
Sport Makers
(£4m)
Gold Challenge
(£3m)
Sportivate
(£32m)
Disability Sport (£8m)
NGB investment – Mass Participation Programmes
School Games (£35.5m)
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NGBWhole Sport Plans
Places People Play
Local ProvisionStatutory roles and
funded partners
Admin costs
2011/12 is a transitional year
Strategic work/ market development
School Games Funding
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