Technology Breakout: Connecting With Today’s Drivers Through Technology
John ElliottCEO, Load One LLC
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Founded in 2003
Headquartered in Detroit, Michigan
One of the 5 largest expedite carriers in U.S.
Multiple expedited service verticals
375 power units, 435 drivers
Annualized growth rate of 22%
Strong core emphasis on technology
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The Connected Driver2013
Atlas Van LinesSurvey
66% have smartphones
75% check email daily
84% access internet daily
56% check social media daily
Other surveys report that over 90% of todays drivers carry a smartphone, tablet, laptop computer or multiple
devices.
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Recruiting Websites
The magazine of today
Tracking
Keep jobs current
Big exposure
Limited information
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Driver Forums
Real time communication
Labor intensive
Cheerleaders
Haters
Don’t recruit!!!!
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Company Websites
Low cost
Mobile friendly
Online application
E-signature
Other forms & information
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Social Media
Feel for a companies culture
Living document vs static
Dealing with the bad
Staying on top of it
Mobile apps & 3rd party help
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Training - Orientation
• Customization• Documentation• Video• Tests• Reduces time &
cost• In cab information
Orientation with web
tools
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Safety Training
• Web based (Infinit-i)• In-cab• online
• Video• Tests• Documentation• Real time as needed• Reduces time & cost
Web based safety
training
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Retention
Custom internal page
Reward categories
Drives engagement
Video training embedded
Contests
Results!
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Online Driver Surveys
Drivers feel valued
Web & mobile
Annual & periodic
Use the data!
Tool for management
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Improve driver experience
In-cab technology• Navigation• E-logs• Two way communication• Document scanning• Internet access• Automatic transmissions• Safety technology• Reduce down time
Driver Portal• Documents• Ability to submit documents• Settlement Information• Fleet management for owners
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