THE LATEST THINGS IN MOBILE TECHNOLOGIES FOR ADVERTISERS
Igor Eremin, CEO
iVengo Mobile is one of the largest Russian mobile advertising networks with the transparent traffic from famous publishers. The company provides high quality media campaigns in the mobile segment for world famous international brands.
№160
120
500
>70%
20%
10%
among Russian mobile networks in the ratings of the experience of cooperation, the valuation of providing service and the level of prompted or spontaneous awareness*
mio users
mio impressions per month
mobile publishers
Russia
CIS
far-abroad countries
*Digital Agency Rating 2014 AdIndex.ru
traffic
2
About us
We are the only mobile ad network in Russia with transparent traffic and «white list» of apps with a such range of exclusive publishers. More than 500 mobile apps are connected to iVengo Mobile network.
Premium publishers
3
SPEARS UPGRADE U TVMOSCOW24 SPORTBOX PEERS TV
FORBES TOPGEAR LENTA.RU GAZETA.RU VESTI AIFRAMBLER NEWS
LIKE FM AVTORADIO 101.RU DETSKOYERADIO
COMEDYRADIO
RADIOROMANTIKA
RADIOENERGY
RELAX.FM LITRES RECIPES BYJ.VYSOTSKAJA
TOPFACE TRANSLATE.RU VSETVLIVEJOURNAL MOBILE WEBSITES
CHAMPIONAT
UNUSUAL APPROACH TO REGULAR FORMATS
Fullscreen preloader Scratch banner
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FULLSCREEN PRELOADER is a fullscreen mobile banner, which is shown above body content
shown in the first seconds after a mobile app was launched
clickable
entirely interactive (with HTML5 technologies): possible to contain several active links, video, sound, etc.
the most widespread mobile format
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SCRATCH BANNER is a gaming banner with a wiping layer, which covers an advertising message
an advertising message appears after user swipes a covering layer of a banner there are two layers in each banner: the layer of wiping (the first cover that is required to wipe) and the bottom layer (advertising message) it’s an original format with gaming action high user engagement
catchy format
Scratch banner(customized fullscreen)
Clicks:20 000
Targeting:GEO = Moscow and its regioniOS/Android; F=3Auto, Media, Lifestyle,Finance, Sport, Interior and design
Period:November – December 2014
Format: HTML-5 Scratch banner
Let’s give a lottery game!
Client: NIKA Watch factory
7
Clicks:2 000
Targeting:GEO = Moscow, St. Petersburg, Yekaterinburg, Krasnodar, Nizhny Novgorod, Samara, Ufa,Novosibirsk, Rostov-on-Don, Simpheropol, Perm, iOS/Android, smartphones
Period:March 2015
Format: Scratch bаnner
«Unfreeze prices» concept
Client: Peugeot
8
Impressions:300 000
Targeting:GEO = RussiaiOS/Android/WebVesti.ru
Period:March 2015
Format: Cube bаnner
Multiple offers at one place
Client: Audi
9
Impressions:1 700 000
Targeting:GEO = Russia, IOS/AndroidSmartphones/tabletsApps for women
Period:December 2014 – February 2015
Format: Mobile video
CTR: 14%
Mobile video with conversion to installs
Client: L’OREAL MAKEUP GENIUS
10
The next big thingMobile video with “To buy” button
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Link to the Rambler-Kassa service to buy a ticket to the cinema
How it works
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User launches a downloaded app in his/her
smartphone/tablet
Right after the app was launched a video ad banner appears
Sales right in mobile videos or pictures
IKEA linked its online store tools to pictures in its blog
Manorlive retailer added links to its shopping cart
13
THE FUTURE IS ABOUT INTEGRATION SALES CHANNELS TO MOBILE
PUBLISHERS
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15
Clients and partners
Agencies
Clients
2116
PRODUCTION SPECIAL PROJECTS DEVELOPMENTbanners
landing pagesmobile websites
realization & supporttracking & post-PR
Our services
YOUR BRAND IS IN THE HANDS OF CONSUMERS
Moscow, 123317Schmitovskiy str, 20
+7 495 981 00 [email protected]
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