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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Easy to adopt
Easy to use
Affordable
Reliable
LL Ambition and Solution
to endorse information exchange and
collaboration between stakeholders
to improve efficiency of operations
to improve the supply chain integration
Goal: deliver a web-based transport market place where SMEs can offer their transport services to potential customers engaging new business opportunities.
Ambition:
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Overview of IT penetration in SMEsSMEs in Bologna Freight Village have very fragmented operations, with manual and unstandardized procedures:
This consumes a lot of time and have negative impact in business development strategies.
Living Lab Solution
Software adoption in Interporto SMEs
Adoption rate
Warehouse Management System
About 15%
Fleet management About 25%
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
The main expectations of LSPs and FFs were to generate new business through adoption of an electronic logistics marketplace enabling facilitation and internationalisation of operations.
SinergiBOmarketplace
The SinergiBO marketplace simplifies acquisition of new business being:• node oriented• with high penetration of local market
Living Lab Solution
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
For LSPs and FF• Improve efficiency• Create new business
opportunities
For LSCc• Reduce transport costs• Reorganize their supply
chain
For Interporto• Improve attractiveness• Increase transport
volumes
Living Lab Solution - Benefits
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Industry perspective – Adoption challenge
Stimulating adoption & Interaction with users:
• Workshops & B2B meetings with local stakeholders
• Exhibitions/events• Online marketing• Brochure
• IT developers• LSCs• LSPs• FFs
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
SinergiBO placement
Warehouse (storage)
Yard (handling)
Hub(network)
Transport
User(shipment)
Warehouse (storage)
Yard (handling)
Hub(network)
Warehouse (storage)
Yard (handling)
Hub(network)
Transport
User(shipment)
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Living Lab Achievements
• Engagement: the marketplace is frequently used also by foreign operators
• Roles: improved cooperation between nodes and transport operators and among operators themselves
• Supply chain: local manufacturers are open to understand and use the services as well as re-think their logistics processes
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Living Lab KPIs
Criteria for LogiCon solutions Indicator Who benefits?
AdoptionNumber of visits/insertion: 80-100Current subscriptions: 100
• LSP• FF
Improved efficiency
Number of transport matches: • Sept 14- Feb 15: 10• Feb 15 – May 15: 10
• LSP• FF
Reduced transport costs
Reduction of costs: between 10-30%(survey on leg and load factor) • LSP
Improved customer satisfaction
Customer care: about 2 contacts/weekNumber of recurring users: about 10
• LSP• FF
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Impact of the Living Lab Solution
Adoption
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L e a n S e c u r e a n d R e l i a b l e L o g i s ti c C o n n e c ti v i t y f o r S M E s
Concluding remarks
• The node (hub) is the ideal candidate to promote and exploit a marketplace to improve cooperation and increase service level,
• Simple ICT tools are no longer a barrier,• Key succsess factors:
Promotion of clusters, Improved management of logistics operations, Cost per activity, Fostered adoption rather than increased technical complexity,
• Face-to-face marketing is required in order to achieve mindshift.
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