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Crossmedia Planer
www.it-business.de
ONLINEPRINT
Mediapack
2010Price list no. 12
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Publishers imprint
W Publishing House
Vogel IT-Medien GmbH
August-Wessels-Str. 27
D-86156 Augsburg
www.vogel-it.de
WGeneral Manager
Werner Nieberle
W Bank Details
Dresdner Bank Wrzburg
Sorting code 790 800 52
Account number 309 771 700
W
IT-BUSINESSPublishing schedule every two weeks
Day of publication Monday
Printed circulation 29.279 Ex. (IVW QIII/2009)
Distributed circulation 28.768 Ex. (IVW QIII/2009)
Area of circulation Germany
Internet www.it-business.de
ISSN 1864-0907
W Phone numbers & contact
Co-Publisher
Ljiljana Kos - 300
E-Mail [email protected]
Account Management editorial part
Besa Agaj (International Accounts) -112
E-Mail [email protected]
Stephanie Steen (Key Accounts) -211
E-Mail [email protected]
Ursula Gebauer (Assistance) -217
E-Mail [email protected]
Hannah Lamotte -193E-Mail [email protected]
Sandra Schller -191
E-Mail [email protected]
Editoral
Harry Jacob (Managing Editor) - 206
Christian Trger (Managing Editor, CvD) - 180
E-Mail [email protected]
Disposition
Dagmar Schauer - 202
E-Mail [email protected]
Technical Support Print
Albert Petrich - 179
E-Mail [email protected]
Technical Support Online
Julia Mattern - 123
E-Mail [email protected]
WMemberships
Informationsgemeinschaft zur Feststellung der
Verbreitung von Werbetrgern e.V.
International Federation of the Periodical Press
Vogel IT-Medien GmbH, Augsburg is a wholly owned subsidary of Vogel Business Media, Wrzburg. Since 1991 the publisher releases business media for decision-makers who are
in charge of production, procurement or application of information technology. In addition to print & online media the publisher also offers a wide-ranging portfolio of events. The most
important publishers offers are IT-BUSINESS, eGovernment Computing, SearchNetworking.de, SearchSecurity.de, SearchStorage.de, SearchDataCenter.de, SearchSoftware.de.
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3
The integrated cross-media concept for your
successful marketing in the ICT channel
With IT-BUSINESS Media you reach the decision ma-
kers in the ICT-trade intermedial and effectively in the
most important phases of the decision process:
Print Strategy
Online Research
Event Face-to-face contact
Service Contacts
The flexible concept of IT-BUSINESS media enables you
to attain your successful and measurable marketing
targets.
In the process you obtain the best possible backup of a
professional and service oriented consulting team.
The Media sections
The trade magazine IT-BUSINESS provides biweekly
thoroughly researched background information of the
IT channel and strategic relevant business and technol-
ogy knowledge.
The information website IT-BUSINESS.de offers all
necessary information that should be immediately and
in high quality at the partners disposal: news, whitepa-
pers, webcasts and case studies as well as an exten-
sive manufacturer and distributor database.
OnlinePrint
ServiceEvent
The IT-BUSINESS Akademie imparts with its events
the necessary hard & soft skills to a wide spectrum of
trading partners. The target is to successfully position
yourself in the market and to foster business contacts.
Apart from management and sales trainings IT-BUSI-
NESS Akademie organizes the business summit IT-
BUSINESS Executive Summit and solution-oriented
multivendor roadshows named Partner Solution Days
concerning the topics virtualization, storage, security,
UCC etc.
The IT-BUSINESS-Media
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4
Mediapack 2010 | Concept
IT-BUSINESS offers tailor-made campaign planning with high coverage, certified quality (IVW, IVW EDA) and integrated lead generation. To reach your communication
goals, IT-BUSINESS takes hold of an extensive portfolio of crossmedia communication formats (print, online, event, service). You benefit from a perfect mixture of innovative
and established communication formats (examples see diagram)
The fitting advertising format for each target
Advertisingformats &
services
Your selectedcommunication
targets
PRINT ONLINE EVENT SERVICE
Editorials
ection
Guides
Advertorial
Market
Looseand
boundinserts
Company
portrait/
YearBook
Specialfo
rmsof
advertisin
g
ClassicOnline
Advertisement(Banner)
ContentS
ponsoring
WebcastStudio
(onDemand)
WebcastLive
(PartnerC
onference)
Whitepap
er
Partnerzo
ne
Company
profilein
company
database
Newslette
r
advertisement
Eventspo
nsoring
Corporate
Event
Onlinecongress
Corporate
publishing
Service(m
arketresearch,
directmar
keting,...)
Image/
Brand-Awareness Product & Solution
Competence Partner Recruitment Direct increase in
sales Face-to-facemarketing Lead generation High qualified
coverage Perfectly suitable Well suitable
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5
The IT-Channel magazine
Content-Print
Profile
Reader analysis
Topics & Dates
Formats & Rates
IT-BUSINESS Market
Job market
IT-Solution Guide
Special forms of advertising
Special Publications
Advertorials
Channel combination
Switzerland
Technical Specifications
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Mediapack 2010 | Print
IT-BUSINESS Common success in the IT channel
IT-BUSINESS informs in a quick, competent and precise
way. Thoroughly researched facts, practical back-
ground reports and the ITC Channel Index, a cooper-
ation with GfK turns it into a top source of information
for decision makers in the IT market.
IT-BUSINESS offers market penetration at highly attrac-
tive conditions. Its the power plattform for efficient and
economical market communication in the IT channel.
Exactly here is the place to convince your dealers
both old and new of your products, solutions and con-
cepts!
IT-BUSINESS readership is known to be the most at-
tractive and qualified auditorium of the market. IT-BUSI-
NESS is modern and based on the target group. Clear-ly structured in sections it condenses reliably all
important information for IT business partners.
W Companies IT-BUSINESS persuits and forecasts
all market developments, dealing with manufacturers,
distributors and trading partners and hence reports
about the real background of news.
W Cover story Where is the market heading? Who or
what drives the business? In a detailed report channel
concepts, sales strategies and portfolio planings of in-
dividual companies or whole market segments are pre-
sented, questioned, commented and discussed over
with the top decision-makers of this industrial sector.
W Business Together with GFK, IT-BUSINESS exclu-
sively publishes the ITC Channel Index, a quality indi-
cator for business performance in the ICT-market. In ad-
dition, it provides the trading partner with key data
figures of the sectors law and management that are im-
mediately applicable in daily business.W Technologies The IT market wont be worthwhile
without new interesting products. Of special interest is:
How big is the sales potential of the different products?
Whether business solution or consumer product:
IT-BUSINESS reports the specific, relevant information
for decision making bluntly in the business partner`s
language.
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Topics + Dates Formats + Rates
editorial sector
IT-BUSINESS Market
Job Market
Special forms
of advertising
Special Publications Advertorial
Channel combinationSwitzerland
Technical Data
7
Profile
Reader analysis
Readership profile of IT-BUSINESS
Distribution of readership
according to business focus
Position of recipient
(multiple naming)
Management
Account Management
Purchasing Management
Marketing Management
Development Management
Technology/Support/Service 2.8 %
3.3 %
7.6 %
21.2%
26 %
60 %
Product segments
(multiple naming)
CE (Consumer Electronics)
IT (Information Technology)
TK (Telecommunication)
81.4%
30.4%
25.0%
Consulting
Product Management 1.1 %
1.9 %
Source: IVW EDA circulation cer tificate II/2008 I/2009
Specialized trade 28,4 %
Manufacturers10,4 % ISV/Softwarehouse 2.5%IT service
provider8,7 % Distributors/Wholesalers 4.6 %
Others 3.3 %
System Houses/VAR 33,6 %
Technical department store 2.1 %
ISP/Internet Service Provider 2.1 %
Mail-order business/E-Tailer 1.0 %Large size retail trade 0.8 %Other sectors 0.2 %
Sector not raised 1.4 %
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Mediapack 2010 | Print
Iss. F eatures Date ofPublication
Advert.Deadline
Deliverables Specials Date ofPublication
Trade Fairs & Events
1 Project & sales financing
for IT partners
11/01/10 04/01/10 05/01/10 07/01 - 10/01 CES, Las Vegas
2 Desktop virtualization and
thin client computing
25/01/10 18/01/10 19/01/10
3 Digital engineering (CAD, CAM, PLM) 08/02/10 01/02/10 02/02/10
4 USV & energy efficiency 22/02/10 15/02/10 16/02/105 Data & video beamer 01/03/10 22/02/10 23/02/10 02/03 - 06/03 CeBIT, Hannover
6 ERP solutions for s/m sized businesses 15/03/10 08/03/10 09/03/10 Guide Networking &
Business Communications
March 16/03 - 25/03 UCC & Mobility
Partner Solution Days
7 Computer centre
(planning, facilities & services)
29/03/10 22/03/10 23/03/10
8 Business mobility
(notebooks, remote access)
12/04/10 01/04/10 06/04/10
9 Physical securi ty,
Video surveillance
26/04/10 19/04/10 20/04/10 Guide Storage April 20/04 - 06/05 Storage & Archiving
Partner Solution Days06/05 - 07/05 Community36, Zurich
10 Display technologies and solutions 10/05/10 03/05/10 04/05/10
11 Sourcing and E-Business
for IT-Partner
25/05/10 17/05/10 18/05/10 01/06 - 05/06 Comptex Taiwan, Taipeh
12 PIM (Business smartphones and
business models)
07/06/10 31/05/10 01/06/10 Guide Virtual ization &
Cloud-Computing
June 15/06 - 01/07 Virtualization & Cloud Computing
Partner Solution Days
Topics + Dates 2010Subjects to change without notice
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Profile
Reader analysis
Formats + Rates
editorial sector
IT-BUSINESS Market
Job Market
Special forms
of advertising
Special Publications Advertorial
Channel combinationSwitzerland
Technical Data
9
Topics + Dates
Subjects to change without notice
Iss. F eatures Date ofPublication
Advert.Deadline
Deliverables Specials Date ofPublication
Trade Fairs & Events
13 Business printer
(Networking & Multifunctional Printer)
21/06/10 14/06/10 15/06/10
14 Professional security solutions
(Firewall, AV, Authentification)
05/07/10 28/06/10 29/06/10
15 Business Intelligence & Data Mining 19/07/10 12/07/10 13/07/10 Guide
Printers & Supplies
July
16 Unified Communication &
Next Generation Network
02/08/10 26/07/10 27/07/10
17 Business Continuity ( HA-solutions) 16/08/10 09/08/10 10/08/10 18/08 - 22/08 Gamescom, Cologne
25/08 - 29/08 Games Convention, Leipzig
18 Sharepoint & ECM-solutions 30/08/10 23/08/10 24/08/10 03/09 - 08/09 IFA, Berlin
19 Saving in network
(SAN, NAS, Storage)
13/09/10 06/09/10 07/09/10 Guide IT-Security September 16/09 - 28/09 IT-Security & Compliance
Partner Solution Days
21/09 - 23/09 DMS Expo, Cologne
21/09 - 26/09 Photokina, Cologne
20 Digital Signage 27/09/10 20/09/10 21/09/10 06/10 - 07/10 CRM-expo, Nurnberg
21 Cloud Computing & Virtualization 11/10/10 04/10/10 05/10/10 19/10 - 21/10 IT-SA, Nurnberg
19/10 - 21/10 Discuss & Discover, Munich
22 Periphery, Keyboards, Mice,
Remote Controls
25/10/10 18/10/10 19/10/10 26/10 - 27/10 SNW Europe, Frankfurt
26/10 - 28/10 It & business, Stuttgart
23 Managed Printing Services
(Hardware, Supplies & Service)
08/11/10 29/10/10 02/11/10 09/11 - 12/11 Electronica, Munich
24 Server & Blades (Architectures &
Components)
22/11/10 15/11/10 16/11/10
25 CRM providers and solutions 06/12/10 29/11/10 30/11/10 Yearplanner 2011 06/12/1026 IT compliance & Managed
IT-Security services
20/12/10 13/12/10 14/12/10 IT-BUSINESS 2011
Portrait of an
industrial sector
20/12/10
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Mediapack 2010 | Print
Advertising formats
2 x 1/2 page panorama, above compound
Type area: 426 x 137 mm
Trim size: 460 x 146 mm
1/1 pageType area:
200 x 281 mm
Trim size:
230 x 300 mm
2/1 pageType area: 426 x 281 mm
Trim size: 460 x 300 mm
Junior page panorama, abovecompound
Type area: 308 x 205 mm
Trim size: 308 x 215 mm
Junior pageType area:
141 x 205 mm
Trim size:
154 x 215 mm
1/2 page
horizontal
Type area:
200 x 137 mm
Trim size:
230 x 146 mm
IT-BUSINESS
Type area
200 x 281 mm
(3 columns)
Magazine Trim Size
230 x 300 mm
(please add min.3 mm bleed)
1/2 page vertical
Type area:
100 x 281 mm
Trim size:
117 x 300 mm
1/3 page
horizontal
Type area:
200 x 92 mm
Trim size:
230 x 101 mm
1/3 page vertical
Type area:
67 x 281 mm
Trim size:
84 x 300 mm
1/4 page vertical
Type area:
100 x 137 mm
Trim size:
117 x 146 mm
1/4 page
horizontal
Type area:
200 x 70 mm
Trim size:
230 x 79 mm
YourMarketingBenefit:
9Image&BrandAwarenes
s
9Product&SolutionCompe
tence
9PartnerRecruitment
9Directincreaseinsales
9Highqualifiedcoverage
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Profile
Reader analysis
Topics + Dates IT-BUSINESS Market
Job Market
Special forms
of advertising
Special Publications Advertorial
Channel combinationSwitzerland
Technical Data
1111
Formats + Rates
editorial sector
Fractional size Basic price 3 x 6 x 9 x 12 x 25 x
advertisement4c 1/1 page 10,000 9,500 9,000 8,500 8,200 8,000
2/1 page 18,900 17,955 17,010 16,065 15,498 15,120
Junior page 7,000 6,790 6,650 6,300 5,950 5,740
Junior page panorama 13,200 12,804 12,540 11,880 11,220 10,824
1/2 page 6,000 5,820 5,700 5,400 5,100 4,920
1/2 page panorama 11,000 10,670 10,450 9,900 9,350 9,020
1/3 page 4,600 4,462 4,370 4,140 3,910 3,772
1/3 page table of contents 6,500 6,305 6,175 5,850 5,525 5,330
1/3 page editorial 6,500 6,305 6,175 5,850 5,525 5,330
1/4 page 3,600 3,492 3,420 3,240 3,060 2,952
Quantity Discount whole page formats
3 pages 5%
6 pages 10%
9 pages 15%
12 pages 18%
18 pages 20%
25 pages 25%
Rates editorial section
The stated discounts of the basic rate are valid for purchase on orders for one year.
All rates are quoted in excl. VAT
Cover pages Basic price 3 x 6 x 9 x 12 x 18 x
4c 2nd Cover page 12,000 11,400 10,800 10,200 9,840 9,600
3rd Cover page 11,000 10,450 9,900 9,350 9,020 8,800
4th Cover page 13,000 12,350 11,700 11,050 10,660 10,400
Discounts
Series Discount page proportionately formats
from 3 x 3%from 6 x 5%
from 9 x 10%
from 12 x 15%
from 18 x 18%
from 25 x 25%
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Mediapack 2010 | Print
IT-BUSINESS Market the powerful purchasing reference book
YourMarketingBenefit:
9Directincreaseinsales
9PartnerRecruitment
9Highqualifiedcoverage
W The IT market is characterized by a high variety
of products and dynamic of rates
W The IT market is indicated of a variety ofThe IT market is indicated of a variety of
products and brands. This is why the IT trade
needs a source of information that is able to
deliver a complete overview of the latest offers.
W IT-BUSINESS Market offers this overview.IT-BUSINESS Market offers this overview.
Compact and efficient as an integral market
part inside IT-BUSINESS.
W This is how to reach the decision-makers inThis is how to reach the decision-makers in
the IT market directly, quickly, uncomplicated
and under conditions, which allow generous
advertisement for a small budget.
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Profile
Reader analysis
Topics + Dates Formats + Rates
editorial sector
Special forms
of advertising
Special Publications Advertorial
Channel combinationSwitzerland
Technical Data
1313
IT-BUSINESS Market
Job Market
DiscountsFormats & Rates
Fractional size Basic price 3 x 6 x 9 x 12 x
4c 2/1 page 3,200 3,104 3,040 2,880 2,720
1/1 page 1,700 1,615 1,530 1,445 1,394
1/2 page 1,000 970 950 900 850
Cover page (230 x 230 mm) 3,000
The stated discounts of the basic rate are valid for purchase on orders for one year.
All rates are quoted in excl. VAT
Magazine Trim Size: 230 x 300 mm (please add min. 3 mm bleed)
Quantity Discounts - whole page formats
from 3 pages 5%
from 6 pages 10%
from 9 pages 15%
from 12 pages 18%
from 18 pages 20%
from 25 pages 25%
Series Discount page proportionality formats
from 3 x 3%
from 6 x 5%
from 9 x 10%
from 12 x 15%
from 18 x 18%
from 25 x 25%
1/1 page
Type area:
200 x 281 mm
Trim size:
230 x 300 mm
2/1 page
Type area: 426 x 281 mm
Trim size: 460 x 300 mm
1/2 page horizontal
Type area:
200 x 137 mm
Trim size:
230 x 146 mm
1/2 page vertical
Type area:
100 x 281 mm
Trim size:
117 x 300 mm
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Mediapack 2010 | Print
IT-BUSINESS job market
You are looking for qualified employees?
Run the search with IT-BUSINESS on the direct way
to the professional of the IT sector. Right within the ed-
itorial surrounding you approach a highly qualified au-
dience with your recruitment advertisement.
Your Cross-Media benefit:
Your advertisement appears in IT-BUSINESS and is au-
tomatically present for 4 weeks on it-business.de, the
information website in the IT channel.
Additionally your job application is hosted on all web-
sites of Vogel Media within the respective online job
market.
SearchSecurity.de
SearchStorage.de SearchNetworking.de
SearchDatacenter.de
laborpraxis.de
maschinenmarkt.de process.de
elektronikpraxis.de automobil-industrie.de
kfz-betrieb.de
Due to our cooperation with
Jobware you have the possi-
bility to place your advertise-
ment on the complete Job-
ware network.
InformationsportalMagazin
sueddeutsche.de heiseonline kress
hthig w&v Fachverlag
weka huss karrierefhrer
freiepresse.de schimmel media kalaydo.de
and others
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Profile
Reader analysis
Topics + Dates Formats + Rates
editorial sector
Special forms
of advertising
Special Publications Advertorial
Channel combinationSwitzerland
Technical Data
15
IT-BUSINESS Market
Job Market
1/1 page
Type area:
200 x 281 mm
Trim size:
230 x 300 mm
1/2 page horizontal
Type area:
200 x 137 mm
Trim size:
230 x 146 mm
1/2 page vertical
Type area:
100 x 281 mm
Trim size:
117 x 300 mm
1/4 page vertical
Type area:
100 x 137 mm
Trim size:
117 x 146 mm
1/4 page horizontal
Type area:
200 x 70 mm
Trim size:
230 x 79 mm
Fractional size Basic price 3 x 6 x 9 x 12 x
4c 1/1 page 2,900 2,755 2,610 2,465 2,378
1/2 page 1,700 1,615 1,530 1,445 1,394
1/4 page 1,200 1,164 1,140 1,080 1,020
The stated discounts of the basic rate are valid for purchase on orders for one calendar year.
All rates are quoted in excl. VAT
Crossmedia Options Basic price
Online job market on IT-BUSINESS.de free
Online job markets on all Vogel websites free
Jobware complete network 995
Formats & Rates Job market
Are you looking
for a new
Team?
Search with us!
IT-BUSINESS will help you to find a
professional collegue in the IT channel.
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Mediapack 2010 | Print
Special forms of advertising
Loose Inserts
Printed matter (e.g. sheets,
cards, mailing leaflets,
prospects) which are enclosed
in carrier publication.
Min. format 105 x 148 mm
Max. format 220 x 290 mm (larger formats on request)
Max. thickness 4 mm
Weight Min. 5 g, Max. 50 g
Space booked total circulation
Guideline delivery in end format,
folded and trimmed
Price p/1000 loose inserts up to 25g: 280
each additional 10g: 30 raise
raise for selection 120
Affixed printed matters
i.e. postcards, flyers, CDs,
samples, post-its that have
to be sticked.
Price on request
Gatefolder
The page folding out to the left
is stuck to the magazine cover
(3 pages). Price on request
Belly Band
Price on request
Altarfold Front page
Price on request
All rates are quoted in excl. VAT
Yourmarketingbenefits:
9Image/BrandAwareness
9Highqualifiedcoverage
Bound Insert
Several pages of printed matter,
fixed tightly in carrier publication.
Min. format 148 x 115 mm
Max. format 230 x 300 mm
Max. thickness 2 mm
Weight 2 pages min. 100g/qm, 4 pages
min. 80g/qm, more than 8 pages
min. 50g/qm
Guideline: Insert in notebook format:
Trimm 5 mm (all sides), fold 10mm.
File smaller than notebook: Bottom
and on the sides trimm at the end.
On the top addition of 5mm trimm
Placement always at the top.
More than 4 pages in total: On the
top put together; folded in cross.
Rate 4 pages 17,800
6 pages 22,800
8 pages 26,800
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Profile
Reader analysis
Topics + Dates Formats + Rates
editorial sector
IT-BUSINESS Market
Job Market
Special Publications Advertorial
Channel combinationSwitzerland
Technical Data
17
Special forms
of advertising
Guidelines for special forms of advertising
Date of order
Deadline see topics + dates (page 8-9)
Date of withdrawl
One week prior to Deadline
Rates
Prices for all special forms of advertising as well as
technical costs are not able for discount. All prices in
plus VAT, posting fees included.
Technical specifications
Special forms of advertising should be processed by
machine. In case of process difficulties because of
loose inserts, files or stickers, priority is given to com-
pletition.
Sample
At deadline of advertisement a binding sample (5 issues)
has to be submitted to the publisher and at least one
layout sample with details about size and weight.
Amount of deliveryCurrent print circulation plus 2% in addition. Only the
complete circulation can be booked.
Liability
Damages occurred because of disregard of the techni-
cal requirements for processing special forms of adver-
tising are to be replaced to the publisher.
Delivery
The delivery has to be done on Euro-pallets. Every sing-
le pallet has to be marked with details to the amount and
the note IT-BUSINESS issue number Please note
the dates of delivery
Loose inserts 3 days prior deadline ofadvertisement
Bound Inserts/ 5 days prior deadline of
Stickers advertisement
You receive the detailed delivery modalities after order
invoice.
Postal Delivery Adress
Vogel Druck und Medienservice
Warenannahme/IT-BUSINESS (Issue no.)
Leibnizstr. 5
D-97204 Hchberg
Printing
If requested the publisher takes over the printing of
loose inserts, bound inserts or stickers for extra charge.
The delivery of digital, print able data (see technical
data/digital data delivery, page 21) is required.
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Mediapack 2010 | Print
Special Publications
Channel Guides
The Channel Guides of IT-BUSINESS supply an extensive
channel relevant presentation of the most important in-
formation on a specialized, important product area. Ad-
ditionally to basic facts and trends, it also contains a num-
ber of overviews, highlights and concrete sales
assistance. Because of their reference character the
Guides related to certain topics are only released once a
year.
Size 40 pages
Format DIN A4
Circulation 35,000 copies
Distribution Readership of IT-BUSINESS,
Trade Fairs and Events
Ad pages Formats Rate
4c 1/1 page 210 x 297 mm + 5 mm bleed 7,100
Cover pages 2-4 210 x 297 mm + 5 mm bleed 8,700
1/2 page vertical 100 x 297 mm + 5 mm bleed 4,260
IT-BUSINESS MediaUpdate
You need some information about current media offers and publishing dates
of our guides?
Order our IT-BUSINESS media newsletter for free:
YourMarketingBenefit:
9Image&BrandAwareness
9Product&SolutionCompe
tence
9PartnerRecruitment
9Highqualifiedcoverage
Topics Publishing monthNetworking & Business Communication March 2010
Storage & Archiving April 2010
Virtualization & Cloud Computing June 2010
Printer & Supplies July 2010
Security September 2010
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Profile
Reader analysis
Topics + Dates Formats + Rates
editorial sector
IT-BUSINESS Market
Job Market
Special forms
of advertising
Advertorial
Channel combinationSwitzerland
Technical Data
19
Special Publications
Year Planner 2011
Do you want to be in the field of vision in
the office of your trade partner? Then
make use of the IT-BUSINESS Year
Planner 2010! It is of high quality,
decorative and contains a variety ofadditional information useful for the
complete year.
Format 870 x 580 mm
Circulation 35.000 copies
Distribution Readership of IT-BUSINESS
Year Book 2011
IT-BUSINESS 2011 portrait of an industrial sector
is the high-quality Year Book of manufacturers, distri-
butors, cooperations and associations within the IT
channel. On over 100 pages companies present their
company profile, history, business partners productportfolio and contact persons in an attractive presen-
tation. It is the extensive overview with high circulati-
on of the players in the German IT channel.
Size 150 pages
Format DIN A4
Circulation 35,000 copies
Distr ibution Readership of IT-BUSINESS, Trade Fairs and Events
Date of publication 20/12/2010
Ad pages Formats Rate
4c Company portrait 2 pages Standard Layout 6,900
1/1 page DIN A4 + 5 mm bleed 5,900
Cover pages 2-4 DIN A4 + 5 mm bleed 8,700
We take over the design of your company portrait with a standardized layout.You only deliver text and picture contents. Please ask your account manager
for additional information regarding the process and dates.
Logo Formats Rate
4c
70 x 40 mm 1,500
110 x 65 mm 3,000
Deliverables
Send logo as vector file (Illustrator or Freehand) or TIF in 300 dpi
resolution via eMail to your responsible Account Manager.
All rates are quoted in excl. VAT
Dates Date of Publ. Advert. Ddl.Deadline forDeliverables
Year Planner 2011 06/12 22/11 23/11
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Mediapack 2010 | Print
Advertorial Advertisement in magazine styleSurely you have information about topics that are not
really suitable for a classic advertisement. Just use this
information in an advertorial!
The professional IT-BUSINESS team sets your content
into a layout appropriate to the magazine and the neut-
ral design attracts the particular attraction of the
reader.
1/1-SeiteType area:
200 x 281 mm
Trim size:
230 x 300 mm
2/1 pageType area: 426 x 281 mm
Trim size: 460 x 300 mm
Junior page panorama,
above compound
Type area: 308 x 205 mm
Trim size: 308 x 215 mm
Junior pageType area:
141 x 205 mm
Trim size:
154 x 215 mm
Example IBM-Advertorial
IBM Lsungenfr denMittelstand
Security Services und
Datensicherung mit IBMVielemittelstndischeUnternehmensindsowohlpersonellalsauchinhaltlichmitder
Aufgabeberfordert,dieFirmendatenwirkungsvollvorexternenAngriffenund
internemDatenverlustzuschtzen.DieLsung:professionelleServicesvonIBM.
Im modernen Kommun ikationszei tal ter
mssenVertraulichkeit, Integritt undVer-fgbarkei t derF i rmendaten rundumdie
Uhr gewhrleistet sein.E inausgereiftes
Sicherheitsmanagement erfordert hoch
qualifiziertes unddamit kostenintensives
Personal.Mittelstndler mit ihremschma-
lenIT-Budget knnendiese Kostenhufig
nicht schultern.Die Dienstleistungenvon
IBMbieten sowohl einenprofessionellen
Schutz derFirmendaten vorAngriffenaus
demI nternet alsa ucheine zuverlssige
Lsung zu r Datensicherung unddaszueinem Bruchteil derKosten, die frfir-
meneigene Lsungenanfallenwrden.
Flexibler Schutz rundumdieUhr
Die ManagedSecurity Servicesvon IBMInternet Security Systems(ISS)stellen die
Infrastruktur,die kompetenten Experten
unddasKnow-howbere it,dasUnter neh-
menfrden Schutz ihrerSysteme vorAn-
griffenausdem Internet brauchen.
DasIBM Virtual-Security OperationsCen-
ter(Virtual-SOC)bildet die Grundlage aller
ManagedSecurity Services.Eskombiniert
die Kompetenz vonacht globalenSOCs
(Security OperationsCenter)mit ausge-
reiftenAnalyse- undKorrelationsfunktio-nen,knstlicher Intelligenz,ausgewiese-
nemS icherheits-Know-howund einem
effektivenwebbasierten Managementpor-
tal ineinem einzelnen,einheitlichen Sys-
tem.Mithilfe deswebbasie rtenManage-
mentportalsknnen Fhrungskrfte den
Statusvonsicherheitsrelevanten Ereignis-
sen,einschlielichunbefugter Zugriffsver-
IT-Services
Live-Webcast
Zusammenmitden PartnernIT-BUSINESS,
IT-BUSINESSAkademie,SearchStorage.de
undSearchDataCenter.de veranstaltetIBM
einenLive-WebcastzumThema BietenSie
IhrenKundenmehr SicherheitmitIBM.
Mehr Informationen unddie Anmeldungfinden Sieunter:
Advertorial
Termin:2.November2009
Die professionellenIBM Services fr denMit-
telstandentlastensowohl die IT-Abteilung als
a uc hda s IT-Budge t .Da durc hk nne nsic h
die Mitarbeiter wieder vollundganz den ge-
schftskritischenAufgabenwidmen.IBM bie-
tetfolgende Services an:
Sourcing Services fr denMittelstand
IT-Strategie undIT-Architektur
Middleware Services
EndUser Services
IntegratedCommunicationServices
Business Continuity undResiliency
InternetSecurity Services
Site undFacilities Services
Server Services
Storage undData Services
Maintenance undTechnicalSupport
NhereInformationen zu den IBMIT-Services
fr den Mittelstanderhalten Sieunter:
INITIATIVE FR DEN MITTELSTAND
IBM Lsungenfr denMittelstand
Security Services undDatensicherung mit IBMVielemittelstndischeUnternehmensindsowohlpersonellalsauchinhaltlichmitder
Aufgabeberfordert,dieFirmendatenwirkungsvollvorexternenAngriffenund
internemDatenverlustzuschtzen.DieLsung:professionelleServicesvonIBM.
Im modernen Kommun ikationszeital ter
mssenVertraulichkeit,I ntegritt undVer-
fgbarkei t derF i rmendaten rundumdie
Uhr gewhrleistet sein.Ein ausgereiftes
Sicherheitsmanagement erfordert hoch
qualifiziertesund damit kostenintensives
Personal.Mittelstndler mit ihremschma-lenIT-Budget knnendiese Kostenhufig
nicht schultern.Die Dienstleistungenvon
IBMbieten sowohl einenprofessionellen
Schutz derFirmendaten vorAngriffenaus
demInter net alsauch eine zuverlssige
Lsung zur Datensicherung undda s
zueinem Bruchteil derKosten, die frfir-
meneigene Lsungenanfallenwrden.
Flexibler Schutz rundumdieUhr
Die ManagedSecurity Servicesvon IBM
Internet Security Systems(ISS)stellen die
Infrastruktur,die kompetenten Experten
unddasKnow-howbe reit,das Unterneh-
menfrden Schutz ihrerSysteme vorAn-
griffenausdem Internet brauchen.DasIBM Virtual-Security OperationsCen-
ter(Virtual-SOC)bildet die Grundlage aller
ManagedSecurity Services.Eskombiniert
die Kompetenz vonacht globalenSOCs
(Security Operations Center)mit ausge-
reiften Analyse-und Korrelationsfunktio-
nen,knstlicher Intelligenz,ausgewiese-
nemS icherheits-Know-howund einem
effektivenwebbasierten Managementpor-
tal ineinem einzelnen,einheitlichen Sys-
tem.Mithilfe deswebbasiert enManage-mentportalsknnen Fhrungskrfte den
Statusvonsicherheitsrele vantenEreignis-
sen,einschlielich unbefugterZugriffsver-
IT-Services
Live-Webcast
Zusammenmitden PartnernIT-BUSINESS,
IT-BUSINESSAkademie,SearchStorage.de
undSearchDataCenter.de veranstaltetIBM
einenLive-WebcastzumThema BietenSie
IhrenKundenmehr SicherheitmitIBM.
Mehr Informationen unddie
Anmeldungfinden Sieunter:
Advertorial
Termin:2.November2009
Die professionellenIBM Services fr denMit-
telstandentlastensowohl die IT-Abteilung als
a uc hda s IT-Budge t .Da durchk nne nsic h
die Mitarbeiter wieder vollundganz denge-
schftskritischenAufgabenwidmen.IBM bie-
tetfolgende Services an:
Sourcing Services fr denMittelstand
IT-Strategie undIT-Architektur
Middleware Services
EndUser Services
IntegratedCommunicationServices
Business Continuity undResiliency
InternetSecurity Services
Site undFacilities Services
Server Services
Storage undData Services
Maintenance undTechnicalSupport
NhereInformationen zu den IBMIT-Services
fr den Mittelstanderhalten Sieunter:
INITIATIVE FR DEN MITTELSTAND
Example Citrix-Advertorial
YourMarketingBenefit:
9Product&SolutionCompe
tence
9PartnerRecruitment
9Highqualifiedcoverage
The stated discounts of the basic rate are valid for purchase on orders for one calendar year.
All rates are quoted in excl. VAT
CitrixGeek Speak ist eine neue,informelle
und effektive Veranstaltungs-undKommu-
nikationsplattformfralle technischversier-
tenMitarbeiter desIT-Channelssowie Fir-
menkunden,umKnow-how interaktiv aus-
zutauschenundsofort indie Community zu
verbreiten.CitrixExperten,ausgesuchte Mit-
arbeiter der Fachdistribution,autorisierte
CitrixTechnology Professionals(CTP),SBC-
undIT-Consultantssowie Gastmoderatoren
ausgesuchte r He rste l le rmode rie ren die
GeekSpeakVeranstaltungen.
Au fden Ci trixGeekSpeaks
wirdWissennicht einseitigpr-
sentiertModeratoren undTeil-
n eh mer kom m en stattdessen
m itein an derin terakt iv in sGe-sprch u n ddisku t ieren ber
aktu elle tech no log isch e Her-
ausforderungenund Lsungs-
anstze.JederTeilnehmerkann
sozumErfolgder Veranstaltung
bei tragen ,wen n er berei t is t ,
sein Wissen zu tei len u n dvon
anderenzulernen.
Neu an Citrix Geek Speak ist,
dass Social Media ein fester
Bestandteil der Community ist.
Die Diskussionen, die auf dem Event entste-
hen, werden live in ausgewhlten Social
Media Kanlen verffentlicht und anschlie-
end weiter fortgefhrt.
CitrixGeekSpeakssind offen fr alle
technisch versierteMitarbeiter von:
allenIT-Fachhndlern(mit undohne Citrix
Autorisierung)
Firmenkunden
CitrixGeekSpeakDiskusssionsthemen:
Client Virtualisierung verndert denDesk-
topderZukunft unddamit auch
Arbeitswelt?
DesktopVirtualisierung MythBusters
Hype oderAllheilmittel?
Citrix Geek Speak das etwas andere Event Smartphones und PDAs bitte
NICHT ausschalten!
DasCitrixGeek Speak startet topdown
das bedeute t:C itrixg ibt vorabe ine
grobe Themenrichtung vor,welche sich
dannvor Ort bottom-upin diese Rich-
tung weiterentwickelt odereine andere
Richtung einschlagenkann in jedemFall
aberindie Richtung, die die Mehrheit der
anwesendenTeilnehmerinteressiert.
Damit wirinhaltlichflexibel, aberdennoch
fundiert reagierenknnen,sindimmereine
Reihe von Experten (Moderatoren)aus
unterschiedlichstenFachgebietenvor Ort
dasknnen Mitarbeitervon Citrixaber
auchSpezial isten ausde r Commun ity
sein,die mit dentechnischenThemen
bestensvertraut sind.
Au fe inegroeLe inwandim Ve ransta l-
tungsraumwerdendie Live-Diskussionen
ausSocialMediaKanlenwie Xing,Face-
book,TwitterundBlogs projiziertaktuelle
KommentareundDiskussionenflieendi-
rektindie virtuellenKanleein.Sieknnen
damitsofortmiterleben,wiediegenerierten
InhaltederTeilnehmerum dieWeltgehen
undonlineweiterdiskutiertwerden.Selbst-
verstndlichknnenSie auchdirekt von
derVeranstaltungausper Notebookoder
SmartphoneInhaltein Ihrenbevorzugten
Web-Commun itie sposten C itrix ste l lt
eigenshierfr ein kostenlosesWireless-
LANfralleTeilnehmerzurVerfgung.
Die Atmosphre ist entspannt,die Teilneh-
merdiskutierenund vernetzensichin der
Kaffeepause oderbei einemBiernach der
Veranstaltung mit den anderenTeilneh-
mern.
Startam2
7.10.2009
inHeidelb
ergmitein
em
Intel-Exper
ten
PrintMedia
Academy
Anmeldung
unter:
www.citrix
.de/geek-s
peak
Snackbar-Sponsor:
Technik-Diskussion 2.0 live & virtuell
WeitereInformationenzumKonzept,Termine
undOrte findenSie unter:
www.citrix.de/geek-speak
K
urhanFotolia.com
Fractional size Basic price 3 x 6 x 9 x 12 x 25 x
4c 1/1 page 10,000 9,405 8,910 8,415 8,118 7,920
2/1 page 18,900 17,860 16,920 15,980 15,416 15,040
Junior Page 7,000 6,693 6,555 6,210 5,865 5,658
Junior Page Panorama 13,200 12,707 12,445 11,790 11,135 10,742
C S
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Profile
Reader analysis
Topics + Dates Formats + Rates
editorial sector
IT-BUSINESS Market
Job Market
Special forms
of advertising
Special Publications Technical Data
21
Advertorial
Channel combinationSwitzerland
+
Channel combination Switzerland
Germany and Switzerland are the top markets for infor-
mation technologies in central Europe. Attain the deci-
sion makers of the IT specialized trade in Germany and
Switzerland by using the Channel combination. Vogel
Business Media owns IT-BUSINESS in Germany and the
trade magazine SWISS IT-RESELLER in Switzerland.
With IT-BUSINESS and SWISS IT-RESELLER with in total
38.000 published copies you reach the decision makers
in the swiss and german IT Channel and CE market.
Please ask your Account Manager for individual combi-
nation offer.
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Mediapack 2010 | Print
22
Source: Reader Analysis Fachpresse Welle 2/2008 IHA-GfK AG
14% IT specialized trade
13% IT-Consultant
13% Intern. Software-/Hardwaremanufacturers/developers
13% Distributors
10% System integrators
10% Swiss software-/hardware manufacturers/developer4% Media, communication3% Value Added Reseller (VAR)
3% Outsourcer, Datacenter, Application Service Provider
2% Retailer, consumer retailer
2% Internet Service Provider
1% Online specialized trade/online shop
8% Miscellaneous
2,0% No facts
1% CE-UE specialized trade1% Web architect, webdesign
W SWISS IT-RESELLER, CH, DISTRIBUTION ANALYSIS
The distributed circulation of SWISS IT-RESELLER
addresses VARs, specialized trade, manufacturer,
system integrators, OEMs, consultants, distributors
and retailer in the swiss and german ICT market.
Distributed circulation:
4.500 copies, personally addressed to managing
personel of swiss IT and CE companies.
23
23Data deliveryS ifi ti
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Profile
Reader analysis
Topics + Dates Formats + Rates
editorial sector
IT-BUSINESS Market
Job Market
Special forms
of advertising
Special Publications Advertorial
Channel combinationSwitzerland
2323
Technical Data
W By mail
Please send your data carrier along with the name
of file, sender details and a binding proof/printing
proof to:
Vogel IT-Medien GmbHAnzeigendisposition IT-BUSINESS
August-Wessels-Str. 27
D-86156 Augsburg
Telephone: +49 821 2177-202
W Data delivery
1. Label the file/folder as follows:
ITB_Client_Issue (Example: ITB_IBM_2209)
2. Transmission of data: by E-Mail [email protected]
FTP Server ftp://80.81.28.7
Login: ftpuser
Password: vit
W File formats
Please send print optimized pdf files or open mac/
pc files of current layout or illustration software.
Data deliverySpecifications
W Colour composition
Maximum exhaustive sum for four colours is for
neutral picture areas 290%.
W Colour separation
Coloured pictures have to be made in CMYK, specialcolours (HKS or Pantone), DCS2-formats and duplex,
triplex, quadroplex have to be separated in CMYK.
W Picture resolution
60 raster units, 300 dpi
W Printing colours
Only use printing colours of the european colour
scale (Euro scale) for offset print in DIN 16539. Only
use original control stripes for copies and print in all
colours, which correspond to the BVD-Fogra-
standard.
W Proof
The proof should be made on circulation paper or
paper with similar surface and colouring. Corrections
without proof are to be marked
WIncrease of tone qualityThe tolerances of increase of tone quality in print are
40%-area +/-3% 80%-area +/-2%
W Format IT-BUSINESS
Magazine format 230 x 300 mm
Type area 200 x 281 mm (3 columns)
W Format special publications
Magazine format DIN A4 (210 x 297 mm)
All formats only in side-cut
W Printing specifications
Printing method Rotary offset (Heatset)
Paper LWC glossary
W File construction
A trim of 3mm is required for advertisements printed
in sloping way. Please note that important features
of your advertisement are not placed next to the mar-
gins (5 mm trim tolerance).
W Printing symbols
Symbols for margin, folding and cutting vave to be 3
mm outside the picture margin, the thickness of prin-
ting symbols should not exceed 0,1 mm.
W Fonts
Do not use system scripts or fonts electronically writ-
ten by the layout program. The minimum font size for
negative font and raster font is 7 point.
W Lines and Frames
Minimum thickness of line is 0,3 point or 0,1 mm
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The information Portal for the IT-Channel
Content-Online
Profile IT-BUSINESS.de
Lead generation
Classic Online Advertising
Content Sponsoring
Infoboard & Turbo Advertising
Providers Profile
Webcast
Whitepaper
Partner Zone
Advertorials
Technical Specifications
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Mediapack 2010 | Online www.it-business.de
IT-BUSINESS.de Online advertising from classic to multimedia
IT-BUSINESS.de, the information website in the IT mar-
ket is the platform where IT partner, manufacturers and
distributors meet for information exchange.
Visitors find context relevant contents that are prepared
quickly, currently, precisely and structured. The suc-
cessful method of the Vogel Business Efficiency Portals
(see graphic design below) provides exactly the infor-mation which users are looking for.
IT-BUSINESS.de provides advertising customers with
innovative forms of lead generation and additionally the
complete media portfolio of a modern and target group
orientated online offer.
Now you have the choice between classic banner for-
mats, effective newsletter advertisement, outstanding
sponsorings and innovative multimedia formats.
Lead Generation
Lead Generation is developing into an important basic
element for successful B2B online marketing. It offers
you the possibility, with a broad offer of promotional ele-
ments, to get into direct contact with potential custo-
mers. That way you can support your sales department
and reinforce your market position.
IT-BUSINESS.de
is IVW certified
27That's the way how IT-BUSINESS de works the Business Efficiency Portal
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Classic
Online Advertising
Content Sponsoring Infoboard & Turbo-Advertising
Providers Profile
Webcast Whitepaper
Partner Zone
Technical SpecificationsBusiness Effizienz Portal
IT-BUSINESS.de
On IT-BUSINESS.de information is transformed into
relevant special interest knowledge. Every portal is a
turning point where IT business partners meet.
Here, Only Relevant Contents Count.
The Business Efficiency Portal IT-BUSINESS.de is an
open information platform on the internet, focusing on
the IT market. In a highly qualified editorial environment,
vendors present their business activities and messag-
es. The users find worthy information for their profes-
sional demands: precise, fast, structured.
Every User Leaves A Trace
To retrieve these worthy information, the user has to
register. That way, the vendors can exactly see, who
acesses the documents they had provided. They receivevaluable knowledge about the user and can take the
next step to directly contact him or her.
That s the way how IT BUSINESS.de works the Business Efficiency Portal
User
Relevant information Solutions Saving time
Dont guess but know!
Company/advertiser
1:1 dialog detailed knowledge
about user No waste of coverage Optimization of media budget
Dont guess but know!
Subject specialized
editorial team
THE BUSINESS EFFICIENCY PORTALS:
Offer the user an efficient way to get information
Are a highly affine and targeted environment for advertisers
BUSINESS
EFFICIENCY
PORTAL.de
BUSINESS
EFFICIENCY
PORTAL
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Mediapack 2010 | Online www.it-business.de
Classic Online Advertisement Formats
Skyscraper
The skyscaper is placed on the right hand side of the
website and offers you another prominent opportunity
to place your message on IT-BUSINESS.de.
Size: 160 x 600 pixSize: 160 x 600 pix: 160 x 600 pix
Max. file size: 49KMax. file size: 49K: 49K
Formats: HTML, GIF, JPG, Rich MediaFormats: HTML, GIF, JPG, Rich Media: HTML, GIF, JPG, Rich Media
Fullsize Banner
The fullsize banner is the workhorse in online advertising and is
placed in the content areas of IT-BUSINESS.de. Due to its familiar
measurements you can address the audience in a more confident
way.
Size: 468 x 60 pixSize: 468 x 60 pix: 468 x 60 pix
Max. file size: 49KMax. file size: 49K: 49K
Formats: HTML, GIF, JPG, Rich Media
Content Ad (Rectangle)
The content ad gives you the chance to advertise in
the middle of all happenings. With an almost square
format your strikingly and structured designed ad cre-
ates a lot of awareness.
Size: 336 x 280 or 300 x 250 pixSize: 336 x 280 or 300 x 250 pix: 336 x 280 or 300 x 250 pix
Max. file size: 49KMax. file size: 49K: 49K
Formats: HTML, GIF, JPG,Formats: HTML, GIF, JPG,: HTML, GIF, JPG,
Rich Media
YourMarketingBenefit:
9Image&BrandAwarenes
s
9PartnerRecruitment
9Directincreaseinsales
9Highqualifiedcoverage
Leaderboard Standard/Leaderboard Expandable
The leaderboard is a big format banner at the top of the website. It
places your advertising message prominentely and offers you enough
space (Expandable with expand/close-buttons for a visually inter-
esting design.
Size:Size::
Standard 728 x 90 pix
Expandable 728 x 90 pix und 728 x 210 pix
Max. file size: 49KMax. file size: 49K: 49K
Formats: HTML, GIF, JPG, Rich Media
29Hockeystick/WallpaperSticky Ad (Skyscraper)
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Business Efficiency Portal
IT-BUSINESS.de
Content Sponsoring Infoboard & Turbo-Advertising
Providers Profile
Webcast Whitepaper
Partner Zone
Technical SpecificationsClassic
Online Advertising
The Wallpaper occupies the complete top and right adver-
tising areas. By surface area its the biggest and most pro-
minent possibility to advertise on the IT-BUSINESS infor-
mation portal. The hockeystick is a combination of
leaderboard and skyscraper and comprises only one part
of the complete advertising area.
Size: 728 x 90 pix on the top,
160 x 600 pix or 120 x 600 pix
on the right
Max. file size 2 x 49K
Formats: HTML, GIF, JPG, Rich Media
Video Ad
The Video Ad is a content ad which is filled with your ad-
vertising film. Placed in between the content area you re-ach verifiable the high attention of a picture animated ad-
vertising format.
Size: 336 x 280 pix
Max. file: 49 K
Formats: swf
Peel Back
The Peel Back is an animated dog-ear which is embedded in the
right top edge of the website and attracts the attention of the usersvia animation. As soon as the user clicks with his mouse on the edge,
the Peel Back rolls back and shows off the hidden behind advertising
area. When the user leaves the area, the Peel Back rolls back into the
edge.
Size: Please deliver a complete flash file
with mouseover and integrated click
tag
125 x 125 pix, expanded 400 x 400 pix
Max. file size: 49 K
The particularity of the sticky ad is that it always stays in the visual fo-
cus of the user, even if the user scrawls down the website. This ad-
vertising format reaches high awareness, as the placement of the ban-
ner plays a decisive role for a high click rate.
Size: 160 x 600 pix
Max. file size 49K
Formats: GIF, JPG, PNG, open flash file
Please note:When delivering a flash file please integrate a click-
tag and deliver an additional GIF file.
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Mediapack 2010 | Online www.it-business.de
RON Run of Network: Ad appears on all pages
across the websites of Vogel IT-Medien, for example
SearchSecurity.de, SearchStorage.de and
SearchNetworking.de.
ROS Run of Site: Ad appears on all pages of
IT-BUSINESS.de
ROC Run of Category: Ad appears on all channels
and subchannel pages of the specified category of
IT-BUSINESS.de you choosed.
Discount AdImpressions per Campaign
50,000 5%
100,000 10%
200,000 15%
* Definite and exclusive placement in an optional area
** Placements with CPM are subordinated to definite weekly
placements
Cost per CPM** ROS ROC RON
Fullsize Banner 95 105 85
Content Ad (Rectangle) 155 170 140
Skyscraper 130 140 112
Sticky Ad 140 150 120
Hockeystick/Wallpaper 220 235 205
Leaderboard Standard 120 130 110
Leaderboard Expandable 140 150 125
Page Peel 140 150 125
Video Ad 120 130 110
Price list Online
Discounts on request.
Cost per week* Homepage Channel Sub Channel
Fullsize Banner/Content Ad 1,800 1,500 1,000
Skyscraper 2,300 1,600 1,100
Sticky Ad 2,100 1,800 1,500
Hockeystick/Wallpaper 2,900 2,500 2,000
Leaderboard Standard 2,500 2,000 1,500
Leaderboard Expandable 3,900 3,500 3,000
Peel Back 3,900 3,500 3,000
Video Ad 2,500 2,000 1,500
All rates are quoted in excl. VAT
31Newsletter Advertisement
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Business Efficiency Portal
IT-BUSINESS.de
Content Sponsoring Infoboard & Turbo-Advertising
Providers Profile
Webcast Whitepaper
Partner Zone
Technical SpecificationsClassic
Online Advertising
Form of Advertisement 1 week 2 week 3 week 4 week
Top Position 1,750 1,650 1,550 1,450
Medium Position 1,250 1,150 1,050 950
Standard Position 950 850 750 650
Specification for text ads:
Logo size max. 80 x 80 pix
Max. file size 49K
File format jpg
Max. number of
text characters: 400 characters incl. blanks
Top Position
Medium Position
Placements in newsletters
Standard Position
Standard Position
Fullsize-Banner
468 x 60 pix
Fullsize-Banner
Fullsize-Banner
or Text Ad
Fullsize-Banner
Standard Position Fullsize-Banneror Text Ad
Standard Position Fullsize-Banner
Cost per cw, in , excl. VAT
The following newsletters reach the readership and
community of IT-BUSINESS.de:
IT-BUSINESS Today (daily)
IT-BUSINESS breaking news (when required)
IT-BUSINESS Channel Update (once a month) Sent
out to user who explicitly ordered a newsletter to the
following subjects:
Topics:
- Manufacturers - Distributors
- Service Provider & Partner - Cooperations
- Particulars - Products & Solutions
- Market Research - Management
- Law
Specifications for Fullsize Banner (see page 28)
Please note that outlook 2007 only shows the first
frame of animated GIF banners. Therefore we request
to deliver a non-animated banner. Please pay
attention to our technical specifications for online
advertisement on page 40.
YourMarketingBenefit:
9Image&BrandAwarenes
s
9Product&SolutionCompe
tence
9PartnerRecruitment
9Directincreaseinsales
9Highqualifiedcoverage
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Mediapack 2010 | Online www.it-business.de
Content Sponsoring
W Keyword Advertising
Capitalize on the many searches generated
across the network each month on IT-
BUSINESS.de. IT-BUSINESS applies an
extremely powerful semantic search
engine, that delivers intelligent strikes to all
available contents. The keyword advertising
gives you the opportunity to appear promi-nently with your linked logo above the list of
results, every time your booked keyword has
been entered into the search box.
Keyword Advertising 3 Key-
words
6 Key-
words
9 Key-
words
12 Key-
words
Sponsor position strike list
Linked Logo
Reporting
Running time: 3 months
990 1,500 1,750 1,890
W Channel Sponsoring
Through the sponsoring of a whole
channel, you can position yourself
in segments that are your turf when
it comes to offering solutions and
proving competence. This way, you
prompt security professionals to
permantently connect your bran-ding with a specific topic.
See page 31 for a complete list of
all available channel topics
Running time: 1 month
Please send us your logo in gif or jpg, max. 150 x 120 pix. Please send us your logo in gif or jpg, max. 150 x 60 pix.
YourMarketingBenefit:
9 Image&BrandAwarenes
s
9Product&SolutionCompe
tence
Thema sponsored by
Channel Sponsoring 1 Channel 2 Channels 3 Channels
Presence on all content pages
within one topic/channel
Linked logo
1 month running time
Running time: 1 month
1,900 3,500 4,900
33Infoboard Turbo Advertising
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Business Efficiency Portal
IT-BUSINESS.de
Classic
Online Advertising
Webcast Whitepaper
Partner Zone
Technical SpecificationsContent Sponsoring Infoboard & Turbo-Advertising
Providers Profile
IT-BUSINESS Infoboard Rate/E-Mail Flatrate/month
Presence on homepage and in the Daily newsletter
Logo and subject line linked to your original newsletter oryour press release
190 490
Advertisement + HTML Mailing = Maximum Success
Your additional success as advertising customer of the
current print issue: without any expenditure of additio-
nal time we convert your advert into a HTML Mailing
and send it to 23.000 ICT reseller (turbo).
Optionally we can let your mailing ticker on the Info-
board or in our daily newsletter (turbo plus).
The IT-BUSINESS Infoboard is an advertising ele-
ment prominently placed on the starter page that
contains your newsletter or your press release.
Via the subject heading of your email and your
company logo it informs the visitor of IT-BUSI-
NESS.de about your recently published informa-
tion. This information can be opened and read as
original document in a new window.
The IT-BUSINESS Infoboard is published in all
regularly dispatched editorial newsletters.
Its as simple as that:
You register once for this service and complement
your mailing list with your personal infoboard
address. Please ask your account manager forfurther detailed information.
Advertisement Turbo Rate
Modification of advertisement into a
HTML-mailing
Adding in of response element Text support reference line
Delivery to 23.000 IT and telecommu-
nication reseller
1,490
Advertisement Turbo Plus Rate
See Turbo, additional publication
of HTML-mailing in IT-BUSINESS
Infoboard for 1 week
Placement on starter page Placement in daily newsletter
1,650
All rates are quoted in excl. VAT
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Providers profile with product showroom
The extensive databank with pinpointed search func-
tions offers reliable answers to the question Who sup-
plies what kind of solutions? With your detailed pro-
viders profile you are available with your contacts and
an extensive company profile in the IT trade at any time.
In addition we support you with a basic company pro-
file installation free of charge. Your company address
Profile Services Price/Year
Basic profile Company address Hosting of your whitepaper (max. 5)
Telephone/fax and webcasts (max. 5)free
Premium profile
Logo
Complete contact data
Extensive companys profile
Highlighted listing in database
Management contact with photo
Product showroom with photos Possibility of publication of further photo material
Transmission of press releases about your company
Link to your companys RSS feeds
Hosting of your whitepapers and webcasts (10 each)
Publication of relevant topics in the event calendar
1,200
Service option Maintenance of your providers profile 240All rates are quoted in excl. VAT
YourMarketingBenefit:
9Image&BrandAwarenes
s
9Product&SolutionCompe
tence
9Highqualifiedcoverage
is not lodged yet? Please contact your account mana-
ger.
Control the success of your profile
With our IT-BUSINESS customers portal you ensure the
topicality of your company data and have an overview
about the number of accesses to your profile. We ensure
the data administration of your company on request.
Example Premium Profile
35Live-Webcast
*Co-Marketing-Discount!Afterverifiabledelivery
ofthe
personallyforyou designed
HTML Mailing to your partners
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Business Efficiency Portal
IT-BUSINESS.de
Classic
Online Advertising
Content Sponsoring Whitepaper
Partner Zone
Technical SpecificationsInfoboard & Turbo-Advertising
Anbieterprofil
Webcast
IT-BUSINESS Partner Conference
With the IT-BUSINESS Partner Confer-
ences you reach the IT partners directly
and live on the workplace. A successful-
ly established interactive communications
platform offers you the possibility to contact your tar-
get group directly via internet and to generate high at-
traction on your information within an interested audi-
torium.
All rates are quoted in excl. VAT
YourMarketingBenefit:
9Product&SolutionCompetence
9PartnerRecruitment
9Leadgeneration
9Highqualifiedcoverage
Exklusiv-Conference Partnership
Duration of conference: approx. 1 hour + 15 min. soundcheck
Promotion
Announcing advertisement in IT-BUSINESS
1 week presence in newsletter IT-BUSINESS today
E-Mail-mailing to presence participants of IT-BUSINESS Akademie
Personal invitation of potential partners via phone call
Outbound-Reminder-Call approx. 15 min. before beginning of conference
Supply and postage of free headsets to new participants
Administration & Services
Introduction of your specialized speaker
Introduction to theme
Integration of a survey in your presentation incl. reporting
Registration website with agenda
Recording and supply as on demand webcast on IT-BUSINESS.de
Reporting participants
6,900 *
Co-Marketing
Discount inclusive
5,520
HTML-Mailingtoyourpartne s
andcustomers,youllgeta20%
discount.
Online-Congress
20 min. speaking-slot per partner (3-5)
Target group Channel & Decision makers
per partner
6,900 *
Online Congress
IT-BUSINESS presents individually selected topics in
cooperation with 3-5 partners (or exclusive in form of a
campaign) as an online conference that lasts for max.1,5 hours. Ask your account manager for the interest-
ing possibilities of combination!
Combi-Conference
Conference-Double-Feature: two partners in a Partner-Conference
Duration of conference: 2x45 min. + 15 min. soundcheck
per partner
6,000 *
Combi-Conference Channel & Decision maker: IT-BUSINESS.de + TechTarget-Portal 11,500 *
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Live-Tech Cast Tech Cast Duration of conference: approx. 1 hour + 15 min. soundcheck
Promotion
Announcing advertisement in IT-BUSINESS
Announcing banners on IT-BUSINESS.de and editorial newsletters
E-Mail-invitation to registered participants of IT-BUSINESS Akademie
Personal invitation of potential partners via phone
Reminder-e-Mail with login data approx. 15 min. before start of conference
Supply and postage of free headsets to new participants
Registration website with agendaAdministration & Services
Introduction of your specialized speaker
Introduction to topic
Integration of a survey in your presentation incl. reporting
Recording and supply as on demand webcast on IT-BUSINESS.de
Reporting of participants
6,900 *
mit
Co-Marketing-
Discount:
5,520
Additional options
Singular branding of headsets with your logo 500
Self-use license 1,000
Combi-TechCast IT- decision maker
Benefits see Exclusive
Additional target group IT-decision makers (Search Portal)11,500 *
Technical Workshop in Webcast Format
In search of new business software, functionality and
usability play an important role. The innovative Tech-
Cast Format offers you the unique possibility to acquaint
an interested and technical versed auditorium with the
advantages of your software.
Via application sharing you present the range of func-
tions of your application live via communication plat-
form of our business media portals and thus you can re-spond directly via chat function to requests of the
recipients.
* Co-Marketing-Discount!
Afterverifiabledeliveryofthe
personallyforyoudesigned
HTML-Mailingtoyourpartners
andcustomers,youllgeta20%discount.
37Studio-Webcast
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Business Efficiency Portal
IT-BUSINESS.de
Classic
Online Advertising
Content Sponsoring Infoboard & Turbo-Advertising
Providers Profile
Whitepaper
Partner Zone
Technical SpecificationsWebcast
IT-BUSINESS Partner Briefing
Preparation of your presentation for recording
Briefing for the presenters + Make-up
Recording
Real time composing of presentation/speaker/artwork via bluescreen
Post production Premium-Webcast on IT-BUSINESS.de
Hosting for three months
All generated leads included
Onsite promotion for three months
4,900
IT-BUSINESS Partner Briefing
You want to personally convince potential partners of
your products and solutions? IT-BUSINESS offers you
the recording and promotion of your presentation in
terms of a partner briefing. Our professional team will
personally train you on your video cast of your presen-
tation in our inhouse TV studio. Then we publish and
promote the IT-BUSINESS Partner Briefing on IT-BUSI-
NESS.de.
Services (See additional services in the SERVICE chapter)
Licence for own usage 1,000
100 DVDs (minimum purchase amount) 500YourMarketin
gBenefit:
9Image&BrandAwareness
9Product&SolutionCompe
tence
9PartnerRecruitment
9Leadgeneration
9Highqualifiedcoverage
Combi-Briefing Channel & Decision maker
Services see IT-BUSINESS Partner Briefing
Additional Search-Sites expert-Briefing (target group IT- decision maker)
10,500
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All Rates quoted in , add. VAT
Whitepaper
Whitepaper Basis-Paket Basic Rate Cost/Lead (optional)
10 Whitepapers
3 months hosting
Teasertext
Keyword assignment of 3 terms from the thesaurus
Teasertext and keywords exchangable at all times
Reporting
free 50
Whitepaper Premium-Paket
10 Whitepapers
3 months hosting
Teasertext
Keyword assignment of 5 terms from the thesaurus
Teasertext and keywords exchangable at all times
Promotionbox on starter page and topic channel
Highlighted listing in the whitepaper database including Logo
Highlighted announcement in the newsletters
Support of lead generation via banner advertisement on website Reporting
Generated Leads inclusive
4,900
Services (See additional service in the SERVICE chapter)
Additional Whitepaper (hosting only) 50 each
Preparation of whitepaper in standard-layout 350/A4 page
YourMarketingBenefit:
9Product&SolutionCompe
tence
9Leadgeneration
9Highqualifiedcoverage
In the IT-BUSINESS whitepaper database we publish
corporate brand press releases with high solution
potential and efficiency for the IT channel target group,
i.e.
Technology studies
Presentations
Market studies
Case studies
Concepts
Best Practices
Theres a basic principle for your Value Contents: The
more neutral, technical and less sales orientated these
are, the more likely the audience will read them.
You will reach a high success rate, if your potentialcustomer perceives you as a future orientated and tech-
nically competent supplier of solutions.
IT-BUSINESS.de can use and transform all kinds of
document formats like DOC, PDF and PPT into the White-
paper format.
39IT-BUSINESS Partner Zone your own microsite embedded into an editorial context
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Business Efficiency Portal
IT-BUSINESS.de
Classic
Online Advertising
Content Sponsoring Infoboard & Turbo-Advertising
Providers Profile
Webcast Whitepaper
Partner Zone
Technical Specifications
The Partner Zone on IT-BUSINESS.de is an individu-
al area, that you can customize to your demands. In your
Special Zone you cannot just promote your advertising
message. As a complement it offers you the possibility
to present yourself as a competent solution partner with
your Whitepapers, Webcasts or other multi media con-
tents, as well as news, dates and appointments etc.
Because of the automatic input of editorial content
related to your company, the user gets an extensive
overview of your companys solution competence.
Partner Zone Basic Rate
Layout Template
Individual content possible features are:
- Introtext and logo
- Whitepaper and Webcast listing
- Link to vendor profile- Advertorial
Exclusive banner package for Leaderboard and Skyscraper
Reporting
3,500
for 3 months
Partnerzone Basic
Partner Zone Premium Rate
Customized design
Individual content possible features are:- Logo
- Link to vendor profile
- Promotionboxes: additionally promoted Whitepapers,
Webcasts and software downloads
- Testimonials
- Link to events
- Listing of Whitepapers und Webcasts
- Advertorial
Integration of editorial content (e.g. news, articles, tests, ...)
Exclusive banner package for Leaderboard and Skyscraper
Reporting
22,500
for 3 months
further month:
4,900
Partner Zone Premium
Leaderboard
Skyscraper
IndividuellerContent
Leaderboard
Skyscraper
Individueller
Content
Zone-Logo
PromoBox
PromoBox
YourMarketingBenefit:
9Image&BrandAwaren
ess
9Product&SolutionCompetence
9PartnerRecruitment
9Directincreaseinsales
Example Premium Partner Zone
Citirx Technology Alliance
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Technical Specifications for Online Advertising
WData Delivery
Per E-Mail: At least three days before the start of
the campaign to: [email protected]
Via the Vogel Customer Center:
Here you can in real time upload and administer
your data yourself and control the success of your
campaigns.
URL: https://www.kunden.vogel.de
You will receive your personal password as soon as
your order has come in. For further questions,
please contact your account manager.
WGeneral Technical Details for Banners
Data Formats
HTML, GIF, JPG, Rich Media
Data size
Please take the stated data sizes (p. 29/30) into
account.
Link for the Landing Page
Has to be named for every banner.
Redirect-/ Third-Party Advertising
Adserver is possible (customers responsibility)
Flash-banner
Please send an additional GIF file.
Use the following Click tag:
on (release)
{
getURL(_level0.clickTag, _blank);
}
Alternative Text
You do have the possibility to integrate text on mouse
over action into the banner through the alternative
text. Please state the text you want to include,
additionally.
Text AdsText Ads for newsletters and the website have to be
sent to the following E-Mail address at least three days
before the date of publication: [email protected].
Please communicate to us the address of the link, the
time period you want to book, the previously agreed ad-
vertising spaces and the contact person.
Newsletter Banner
Please note that outlook 2007 only shows the first frame
of animated GIF banners. Therefore we request to de-
liver a non-animated banner.
!
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Please find the general conditions for advertising in theVogel Customer Center: www.kunden.vogel.de
Publishers programme Vogel IT-Medien
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Vogel IT-Medien GmbH | August-Wessels-Str. 27 | 86156 Augsburg | Telefon 0821 2177-0 | www.vogel-it.de
p g g
Target group IT decision makers Target group Public SectorTarget group IT channel
You will find the complete program of the publishing house VOGEL Business Media at www.vogel.de
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