#createbetter
Is Your Brand-Agency
Relationship Complicated?
5 Ways to Work Together and Keep the Love Alive
Sponsored by
Hightail
#createbetter
#createbetter
Mike Trigg, COO, Hightail, Inc., CMO, VP of Marketing, Producer, Founder, Client, Creative Director, Product Manager, Brand Manager, PR Intern
#createbetter
MarketingDepartment
PRAgency
WebDesigner
Consultant
VideoDirector
AdAgency
The Reality
Photographer Freelancer
#createbetter
One-third of creative projects are late or over budget
Have you missed a project deadline (or run over budget) in the last 12 months?
Yes33%
No67%
#createbetter
60%of projects do not fully meet their objectives
44%delivered late, over budget, or incomplete
24%failed altogether and canceled or abandoned
Most creative projects are managed in email
Face-to-face meetings
Photo / Video conference
39%
66% 64%
But only 30% think email is effective for managing creative projects
Effective27%
OK32%
Perfect3%
Completely ineffective 5%
Could be better34%
#createbetter
Mis-CommunicationCross-organizational barriers
Fractured across multiple systemsLack of transparency
#createbetter
Misalignment between clients and agencies on candor, business objectives & ROI
Percent of agencies and clients who agree they…
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Can speak mind freely
Understand how to drive sales
Understand clients' business
Are good at demonstrating ROI
Agencies Clients
Source: FASTCO.CREATE, RPA, USA TODAY
#createbetter
MisalignmentDiffering creative visions
Unclear business objectivesAmbiguous success criteria
#createbetter
Only 25% of creative pros feel they have an effective creative process
How effective is your current creative review process?
Effective23%
OK28%
Perfect2% Completely
ineffective 4%
Could be better43%
Unclear client feedback
Inefficient review process
39%
66% 64%
Poor project management
Unclear approval process
32%
26%
34%
2%
25%
Poor project management and unclear feedback & approval plague creative projects
Why do you miss deadlines or run over budget?
#createbetter
86% have difficulty getting final approval on projects
Is getting final approval on projects an issue?
Never14%
Occasionally53%
All the time2%
Could be better34%
#createbetter
Inspiration
Cross-PollinationIdeaboardsCreative Briefs
client-side agency-sidetogether
Top Related