AGENCYAS A

SERVICE

THE NEWLYEMERGINGBUSINESS MODEL?

CURRENT LANDSCAPE

OF AGENCIES ● Global agencies acquiring smaller agencies

● These smaller agencies consist of specialty

disciplines (eg. branding services, public

relations)

● This disruption affects how agencies operate

PROBLEMS FACED BY AGENCIES TODAY● Standard model is hierarchical; largely a fee-based economy

● The more levels there are, the more levels agencies can charge for

● As hierarchical layers increase, work approvals lengthen

● This dilutes work for agencies and expands the client’s budget

● Marketers now focus on a wider marketing scope due to digitization

● As more agencies are enlisted, inefficiencies occur

● Margins also decline amidst greater competition

1

2

LEVERAGING TOOLS AVAILABLE IN THE INDUSTRY

END-TO-END

SERVICES ARE

MORE VALUABLE

THAN EVER NOW

WITH AGENCY AS A

SERVICE (AaaS),

IT UNIFIES TOOLS

AND RESOURCES

FOR AN ANNUAL FEE

FOR EXAMPLE, DESIGNS.AI CONSOLIDATES TOOLS SUCH AS

LOGOMAKER, VIDEOMAKER, COLORMATCHER, AND

GRAPHICMAKER IN ONE SUITE

HOWDOESAaaSBENEFITBUSINESSES

MAXIMUM IMPACT FROM LOW INVESTMENT

ONE.

● Speed is essential for marketers’

campaigns today

● AaaS eliminates tedious tasks for

creatives

● Using AaaS speeds up and simplifies

processes

● The end product can be of good or

better quality at a lower cost

ELIMINATES NEED FOR EXPENSIVE EDITING

SOFTWARE

TWO.

● Creative agencies usually have to fork out capital

upfront for expensive creative software tools, driving

up prices

● AaaS is cheaper compared to branded software

● Creatives can get their work done on one platform

● One-time purchase of an all-inclusive licensing plan,

rather than buy numerous licenses

ABILITY TO ACT AS A FULL-SERVICE AGENCYTHREE.

● AaaS can help automate certain tasks

● Agencies can focus on deeper creative work

● Agency teams can edit work done by AaaS and

immediately move on

● AaaS provides end-to-end service,

meaning more control over creative

message & meaning

● Marketing agencies can focus

on other areas for

monetization

REVENUE CONTRIBUTIONFOUR.

● If your AaaS subscription plan offers a branding kit, it saves manpower...

● ...consequently increasing productivity and revenue

● An agency’s Account Manager manages several large enterprises, all of

which requires personalized services

● AaaS helps increase flexibility in that aspect

● AaaS is a subscription model, which makes it fixed rather than inflating

cost

WHAT’S THE BLUEPRINTOF THE

FUTURE AGENCY MODEL?

● Marketing agencies

should be more reactive &

adaptive

● All AaaS tools are useful

and time-saving, freeing

up resources for other

operations

● ‘One-agency’ experience is

the preferred choice of

clients, and agencies have

to create a holistic

marketing campaign

● Agencies need to educate

& equip their talents with

tools needed to react to

environmental changes

TO READ THE FULL ARTICLE,CLICK HERE.

Designs.ai is an online platform that uses proprietary AI technology to make design accessible to everyone.

➔ Logomaker➔ Videomaker➔ Free assistive tools (Calendar, Graphicmaker, Color Matcher)