2
Issues Facing Britain - January
Base: 970 British adults 18+, 13th – 26th January 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
49%
41%
31%
22%
17%
16%
15%
14%
11%
11%
NHS/Hospitals/Healthcare
Common Market/Brexit/EU/Europe
Immigration/immigrants
Economy
Housing
Unemployment
Education/Schools
Poverty/Inequality
Ageing population/Social care
Defence/foreignaffairs/terrorism
+9
+5
-3
-5
-2
+3
-3
-6
-1
0
%
Change since Dec:
Position
Top mentions %
+1
+2
-3
+2
3
Issues Facing Britain - JanuaryWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
49%
41%
31%
22%
17%
16%
15%
14%
11%
11%
17%
27%
13%
7%
3%
5%
1%
3%
2%
2%
NHS/Hospitals/Healthcare
Common Market/Brexit/EU/Europe
Immigration/immigrants
Economy
Housing
Unemployment
Education/Schools
Poverty/Inequality
Ageing population/Social care
Defence/foreignaffairs/terrorism
Top mentions %
MOST/OTHER
IMPORTANT ISSUES
MOST IMPORTANT
ISSUE
Base: 970 British adults 18+, 13th – 26th January 2017
4
Issues Facing Britain: Long Term Trends
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
NHS UNEMPLOYMENTCRIME/LAW &
ORDER ECONOMY IMMIGRATION EU/BREXIT
5
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Immigration / Immigrants
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
NB Until Sept 2014 the code was race relations/immigration/immigrants
What do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Border controls relaxed for “A8” EU
Countries (Poland, etc.)
Source: Ipsos MORI Issues Index
Border controls
relaxed for
Romanians and
Bulgarians
Highest concern
ever recorded (56%)
6
Vote for Brexit;
Cameron resigns Cameron becomes PM
Issues Facing Britain:
NHS / Hospitals / HealthcareWhat do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
60
70
80
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Report says waiting lists have
doubled under Labour
Lowest score since
December 1985 (12%)
Highest score since April 2003
(49%)
Source: Ipsos MORI Issues IndexBase: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
7
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Common Market / Europe / Euro / EU / BrexitWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Treaty of Accession: 10 new
EU Member States
France and Holland reject
ratification of EU constitution
Lowest score
recorded (1%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Highest score since April 1997 (41%)
8
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Economy / Economic situationWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Global recession
and Russian
Financial crisis
Highest score since 1992;
Most important issue for
the first time
Sub-prime mortgage
crisis in the US
End of
recession
announced
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Lowest score
since March 2008
(22%)
Northern Rock
nationalised
9
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Unemployment / Factory closure / Lack of industryWhat do you see as the most/other important issues facing Britain today?
0
10
20
30
40
50
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Unemployment falls below 1 million for first time in 25 years
Minimum wage
introduced
Unemployment in Britain rises to 5.5%
Lowest ever score(5%)
Youth unemployment reaches 1 million
Lowest score since October 2008
(14%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home Source: Ipsos MORI Issues Index
10
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Crime / Law & Order / Violence / Vandalism / ASB
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
May day riots
Riots across
England
9/11Lowest score since
March 1991 (8%)
11
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Education / SchoolsWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Introduction of means-tested tuition
fees. Education most important issue.
First City Academies
introduced
Lowest score since
Dec 1985 (9%)
Labour’s second term - pledge to
improve failing secondary schools
April 2011 – Pupil
Premium introduced
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
12
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Defence / Foreign Affairs / International terrorismWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
10
20
30
40
50
60
70
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
9/11 London
Bombs
Invasion of Iraq –
protests across Europe
Failed terror
attacks in London
and Glasgow
UK withdraws
from Iraq
War in
Kosovo
Parliamentary vote
against action in Syria
NATO bombing
in Libya
Rise
of IS
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Paris attacks and
Parliamentary vote for
action against IS in Syria
13
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Poverty/inequalityWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Sept 1999:
Alastair Darling – “one child in
three” living in poverty
December 2016:
highest score
recorded (20%)
January 2005:
Make Poverty History campaign
launched on New Year’s Day
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
14
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Inflation/PricesWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Lowest score since Sep 2007 (4%)
Inflation rate hits 16 year peak
Inflation rises to 3.4%
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
15
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
HousingWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
“A8” Countries
join the EU
Highest score since
October 1974 (22%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
16
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Pensions/Social Security/BenefitsWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
25
30
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Equitable Life sells
its non-profit
pension annuities
Blair and Harriet Harman propose
‘affluence testing’ to exclude the well-
off from state benefits
Gordon Brown unveils
pension credits Pensions commission report –
“more than 12 million working
people are not saving enough for
their retirement”
Lowest ever
score (3%)
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
17
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Pollution / EnvironmentWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May1997
May1998
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Wettest Autumn since
records began –
widespread flooding
across the UK
EC proposes carbon emission
cuts of 20% by 2020
Winter flooding
and storms
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
18
Vote for Brexit;
Cameron resignsCameron becomes PM
Issues Facing Britain:
Low pay/minimum wage/fair wagesWhat do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
0
5
10
15
20
May1999
May2000
May2001
May2002
May2003
May2004
May2005
May2006
May2007
May2008
May2009
May2010
May2011
May2012
May2013
May2014
May2015
May2016
Base: representative sample of c.1,000 British adults age 18+ each month, interviewed face-to-face in home
Highest recorded
score (15%)
19
Top issues – concern by party support
Base: 191 Conservative and 256 Labour supporters aged 18+, 13th – 26tjh January 2017
What do you see as the most/other important issues facing Britain today?
Source: Ipsos MORI Issues Index
51%
53%
44%
28%
10%
12%
12%
6%
15%
13%
56%
35%
24%
26%
22%
18%
19%
21%
11%
11%
NHS/Hospitals/Healthcare
Common Market/Brexit/EU/Europe
Immigration/immigrants
Economy
Housing
Unemployment
Education/Schools
Poverty/Inequality
Ageing population/Social care
Defence/foreignaffairs/terrorism
Top mentions %
CONSERVATIVE
SUPPORTERS
LABOUR
SUPPORTERS
20
NHS is the key issue for all except ABC1s over 55,
where it is joint top with BrexitWhat do you see as the most/other important issues facing Britain today? Top three issues by age and social grade
Source: Ipsos MORI Issues IndexBase: 970 British adults 18+, 13th – 26th January 2017
58%
57%
35%
EU/Brexit
NHS
Immigration
55%
52%
29%
NHS
EU/Brexit
Economy
48%
45%
25%
NHS
EU/Brexit
Immigration
50%
45%
33%
NHS
Immigration
EU/Brexit
53%
32%
30%
NHS
Immigration
EU/Brexit
29%
21%
21%
NHS
Immigration
Economy
18
-34
35
-54
55
+
ABC1 C2DE
Social grade
Ag
e b
rac
ke
t
21
Concern about EU/Brexit by subgroup
Base: 970 British adults 18+, 13th – 26th January 2017
What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit
Ipsos MORI Issues Index
18-24 25-34 35-44 45-54 55-64 65+
Concern about the EU/Brexit by age group:
50%
36%
38%
48%
Concern by region:
41%36%38%
52% 53%
35%
60%
45%
34%
22%
Overall
Concern about the EU/Brexit by key demographic groups:
38%
33% 33%46% 42% 48%
40%
Urban Rural CON LAB AB C1 C2 DE
Social GradeLocale Party support
Sub-urban
22
Concern about the NHS by subgroup
Base: 970 British adults 18+, 13th – 26th January 2017
What do you see as the most/other important issues facing Britain today? EU/Europe/Brexit
Ipsos MORI Issues Index
18-24 25-34 35-44 45-54 55-64 65+
Concern about the NHS by age group:
50%
48%
50%
57%
Concern by region:
49%
38%
54%47%
51%56% 59%
49%49%
40%
Overall Urban Rural CON LAB AB C1 C2 DE
Social GradeLocale Party support
Concern about the NHS by key demographic groups:
39%
36% 42%54% 50% 55%54%
Sub-urban
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