Download - Investigating Advertising Slogans

SpriteSpriteL'OréalL'Oréal

SPRITE SPRITESPR

ITESPR

ITESP

RIT

ESP

RIT

ESPRITESPRITE

SLOGANSLOGANp: You drink Sprite q: You obey your thirst

CONDITIONAL STATEMENT

p q

If - then

Hypothesis Conclusion

CONDITIONAL

If you drink Sprite, then you obey your thirst.

p q1

NEGATION (~)

The negative of a statement.

~ p : You don’t drink Sprite~ q : You don’t obey your thirst

INVERSE

If you don’t drink Sprite, then you don’t obey your thirst.

~ p ~ q2

CONVERSE

If you obey your thirst, then you

drink Sprite.q p

3

CONTRAPOSITIVE

If you don’t obey your thirst, then you don’t drink Sprite.

~ q ~ p4

SpriteSprite• If you drink Sprite, then you obey

your thirst.• If you obey your thirst, then you

drink Sprite.• If you don’t drink Sprite, then you

don’t obey your thirst.• If you don’t obey your thirst, then

you don’t drink Sprite.

Because Because you’re you’re worth it!worth it!

SLOGANSLOGAN

p: You use L'Oréal products q: You’re worth it

http://www.lorealparis.ca/en/index.asp

CONDITIONALCONDITIONAL

If you use L'Oréal products, then you’re worth it.

p q 1

INVERSEINVERSE

If you don’t use L'Oréal products, then you’re not worth it.

~p ~q 2

CONVERSECONVERSEIf you’re worth it, then you use L'Oréal products.

q p 3

CONTRAPOSITIVECONTRAPOSITIVE

If you’re not worth it, then you don’t use L'Oréal products.

~q ~p 4

• If you use L'Oréal products, then you’re worth it.

• If you don’t use L'Oréal products, then you’re not worth it.

• If you’re worth it, then you use L'Oréal products.

• If you’re not worth it, then you don’t use L'Oréal products.

• Choose a product (food, drink, car, cosmetics, clothing, etc.).

• Using a media source (newspapers, magazines, internet, television, or radio), find its slogan.

Create a poster to present your analysis• the product (or brand) name• picture(s)• slogan• all four statements• your reflections

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