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Meraj
Google Analytics Basics of
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Google Analytics
What
How
Why
Who
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Google Analytics
What
How
Why
Who
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Google Analytics tells you...
http://
Audience
Demographics
Interests
Geo Location
Language
Device
Network
Engagement/Behaviour
Acquisition
Organic/Paid
Direct/Referral
Keywords
Costs analysis
Social activity
Behaviour
Content
Events tracking
Experiments
Conversions
Value
Conversions
Conversion paths
Attributions
Sales Performance
Goal Flow
Focus on Ecommerce
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Understand which traffic sources are driving which visitors to do what
Entry ExitBehaviour/Engagement
Goals
Overall Goal of Analytics
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Useless Facts
● Acquired by Google in April 2005● Largest Web Analytics tool. Over 10 Million websites
currently use Google Analytics
● Over 10 Million hits processed per month per website
● Offers 80+ Reports ● Easily integrated with Google AdWords
● Tracks mobile Websites and Mobile Apps● Most of all, its completely FREE
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What
How
Why
Who
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How Google Analytics Works
Data made available in the user
interface or through the API
A GIF hit is created
and sent to the
Google servers
The GA javascript
begins to fireYour Website loads on any device First-party GA cookies
are read from, and/or
written to the browser
by the javascript code
Data is processed and pre-
aggregatedData is sent to Google’s servers
1
3 4 5
GA UI API
2a 2b 2c
_trackEvent(category, action, opt_label,opt
_value,opt_noninteraction) _gaq.push ([‘
trackEvent', 'name', 'label', value,true]);
trackEvent(category, action, opt_lab
el, opt_value,opt_noninteraction)_ga
q.push (['_trackEvent', 'name', 'lab
el‘,value, true]);trackEvent(categ
ory, action, opt_label,opt_value
opt_noninteraction)_gaq.push
(['_trackEvent', 'name', 'lab
el', value, true]);trackEven
t(category, action, opt_la
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Setting up a Google Analytics Account
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Setting up a Google Analytics Account
Step1
www.google.com/anaytics/
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Setting up a Google Analytics Account
Step2: Use existing Google Account or Create a new Account
Google Account Users
Non-Google Account Users
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Setting up a Google Analytics Account
Step3: Choose either
website or App, and
then Choose between
Universal or Classic
Analytics
*Web Property is
the website URL
you are tracking
through Google
Analytics
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Setting up a Google Analytics AccountStep4: Install Code on your website
Done!
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What
How
Why
Who
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Reports to help Analyze user Behavior
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What
How
Why
Who
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Go to tool for:
● CEO
● Marketing team
● Sales team
● Content developers
● Publishers
● Ad Pros
● Affiliates
● SMM/SEO/SEM Pro
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