Gamificationfor
Digital Media & Products
Alireza Ranjbar Shourabi
@ARSHourabi
@ARSHourabi
Art of Light and Motion Game studio◦ Co-Founder / CEO
FARANESH (E-learning platform)◦ Gamification Designer
Hamsaa (Social Network)◦ Gamification Designer
FANAP (Fintech)◦ Gamification Designer
Iran Gamification Association◦ Co-Founder
Digital Media
Media
Digital
Electronic Media
Digital Image
Digital Sound & Video
Internet
Personal Computer
Digital Device
Digital Product
Product
Digital
Software
Service
Content
…
A Product/ServiceNeeds
User
Customer
CustomerPeople are
Usually
UnwieldyUncooperativeUnpredictable
…
We need our customer to
Share
Comment
Review
Register
Revisit
Buy
Unfold
Donate
that
Behavior
that
Action
•Listen
•Act
•Reply
•Reform
•Repeat
•Sell
•Stay longer
•Take part
Gamification
Broccoli story
Gamification
Gamification
The use of game elements and game design techniques in non-game contexts.
Game Elements
Score Points
Badges
Achievements
Quests
Leader boards
Currency
Level
Experience
Gamification is
Learning from games and their abilities toconnect with people.
Using game elements while knowing that agame is a lot more.
Thinking like a game designer.
Having objectives other than winning in thegame
Appreciating FUN!
Much HARDER than it appears!
Gamification is NOT
Making a 3D virtual world
Making everything a game
Game theory
Just PBLs
Simulations or serious games
Gamification Usage
External
◦ Marketing
◦ Sales
◦ Customer engagement
Internal
◦ HR
◦ Productivity enhancement
◦ Crowd sourcing
Behavior Change
Gamification usage
Gamification in Digital form
The process of turning an activity or taskinto a game or something that resemblesa game
Habitica
Super Better
Foldit
Psych
Ford Fusion
Power House
Pain Squad
Zamzee
Khan Academy
How to Gamify
How to Gamify
The Loop
The Flow
The Progression
Final Words
Consult a Gamification Designer!◦ But know about gamification and game design
thinking.
Fun can (and Should) be designed!
Know the players, Get the players playing and Keep them playing!
Thank Youfor Listening!
Alireza Ranjbar Shourabi
@ARSHourabi
This file is available here :
http://www.slideshare.net/AlirezaRanjbarSHoura