Introduction to Digital Publishing for Authors
Presented to the Authors Guild 2010
Useful linkswww.ljinteractive.comwww.twitter.com/ljinteractive
By Liz Murray Sales and Marketing Manager LJ [email protected]
Who are ljinteractive.com?
• We provide digital services to publishers– Web development– Digital Marketing– Digital Products– Digital Consultancy
What’s happening in the booktrade
• £5billion industry– £2billion Trade Sales– £2billion Academic and Professional– £1billion Education
• Retail
Content
• Content is King
• Storing content to best distribute
• Utilising content to the best effect
Copyright / DRM
• Is Copyright outdated?
• How you can protect online content– DRM– Pro’s and Cons
Digital Products – overview
• Types of digital products
• Value of digital products
• Where are publishers at?
• Self publishing + digital products
Digital Products
• E-books– Sales channels and formats required
Useful links
– Smashwords.com
– Amazon Digital Text Platform - https://dtp.amazon.com/
– Lulu.com
– http://ljinteractive.com/digital-products-for-publishers.php
Digital products
• Phone Applications (apps)– Development– Marketing / sales
Useful links
– Apple - http://developer.apple.com/iphone/index.action
– Android - http://developer.android.com/index.html
– http://ljinteractive.com/digital-products-for-publishers.php
Digital Products
• Website Applications– Development– Marketing / sales
Additional Marketing / Promotion for your book
• Websites and microsites
• Social Networking – buzz
• Pay Per Click advertising
• E-mail marketing
Useful links
– http://ljinteractive.com/online-marketing-for-publishers.php
Overall strategy
Author
Product Packaging
Distribution
Marketing
Traditional publishing route Alternative self publish / digital route
Author
ePub / Apps
Amazon / Apple / Web
Own marketing and promotion
Sales Sales
Follow us on twitter - @ljinteractiveVisit our website – www.ljinteractive.com
E-mail us - [email protected] or [email protected] Phone us - 01993 880 929
Visit us in Long Hanborough.
LJ Interactive is part of the Lovell Johns Group of companies – www.lovelljohns.com/corporate
Thankyou for listening / watching!
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