Download - Introduction to Design, Photography and Videography

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    Introduction to Design,Photography &Videography

    Prepared by Leong Hong Wee

    Course Objective! To be able to use basic features of the sof tware

    introduced

    ! Able to apply the technical skill sets taught

    2

    Course Outline

    ! Introduction to Photoshop! Automation and Batch Processing in Photoshop! Basic Photography and Camera Operations! RAW Processing! Videography

    3

    Adobe Software

    ! Adobe Photoshop CS3 and above

    ! http://www.adobe.com/mena_en/products/photoshop.html

    ! Trial Version for 30 days

    4

    Introduction to Photoshop

    5

    Different Ways in Photoshop

    VS

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    The Outcome

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    Interface

    8

    Starting New

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    Concept of Composition

    ! Stickers and Stamps! Scissors and Erasers! Pencils and Paintbrush! Rulers!

    Mix and Match the rightstickers and stamps

    to create the perfect

    collage

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    Layers

    Top of the Pile

    Bottom of the pile

    Transparency

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    Move Tool

    Marquee Tool

    Lasso Tool

    Magic Wand Tool

    Crop Tool

    Eyedropper Tool

    SelectionTools

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    Clone Stamp Tool

    Eraser Tool

    Background Tool

    Blur/Sharpen/Smudge Tool

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    Dodge

    Burn

    Sponge

    Manipulation of Colour Tones

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    Pen Tool

    ! Can be use to

    ! 1) Draw a path! 2) Draw a shape! 3) Make a selection

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    Magic Wand

    Pen Tool

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    Font Font StyleFont Size

    Distance

    betweenParagraphs

    Distancebetween

    Letters

    Stretching

    Elevation fromparagraph Line

    Text Tool

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    Shape tool! Working with Shape

    Vectors Versus Image files

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    Delete Layer

    New Layer

    Group/Folder

    Adjustment

    Masking

    BlendingOptions

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    Blending Options

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    Masking

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    Adjustment Layer

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    Free Transform

    ! Control + T (Windows) or Command + T (Mac)! Edit > Transform

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    Filters

    26

    File Formats

    ! .jpeg - Standard Image format! .PSD - Photoshop Editable File! .png - Photoformat with Transparency! .PDF - Universal Document format

    Saved in .png FormatSaved in .jpeg Format 27

    Automation and Batch

    Processing in Photoshop

    ! Processing of thousands of similar files by using mastertemplate file

    ! Faster and more efficient

    ! Usage Certificates & Testimonials

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    My Experience

    Testimonial_Sample.PDF

    Approximately1021Testimonial to be done out

    29

    Conversion to PSD

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    Save As .CSV File35

    Automation with Image Files

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    What to do with the PSD

    Generated ???

    File size is bigger Not feasible send to others

    for review

    Tedious to save one by onemanually to PDF using

    Photoshop.

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    Photoshop Actions

    ! Similar to Microsoft Excel Macro/ Visual BasicFunction or MATLAB Script

    ! Record users action and repeat the set action over abatch of files.

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    Actions in

    Photoshop

    ! Photoshop > Window > Actions

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    Step 1 Tell the program to open up a PSD file from a specific

    folder

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    Step 2 Make Any adjustments you need for the PSD

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    Step 3 Tell the program that you want to Save the File as a PDF

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    Step 4 Close the original file and Stop the Action.

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    Thats it for Design!

    End of First Part

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    Introduction to Photography! Closely linked to Design and Videography

    ! Camera gears and operations

    ! Photo processing using photoshop

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    Camera Body

    DSLR/DSLT

    $500 - $ ????

    Semi-DSLR

    $500 - $1000

    Compact

    < $500

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    SD Card (Memory)

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    Lens

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    Lens

    ! Different Zoom Range

    ! Manual Focus and/orAuto Focus

    ! Specific to body

    ! Stabilization

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    Manual Focus or Auto Focus! Environment

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    Camera Accessories

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    How to hold your Camera

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    How to hold your Camera

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    How to hold your Camera

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    Camera Mode ApertureShutter Speed

    ISO

    File Type

    Number ofphotos till

    memory full

    Battery Life

    ExposureCompensation

    White

    Balance

    Shooting Mode(Single, Burst, Timer, etc)

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    Shutter Speed

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    Slow Shutter Speed

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    Slow Shutter Speed

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    Slow Shutter Speed

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    Fast Shutter Speed

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    Aperture

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    ISO

    ! Light Sensitivity

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    ISO

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    How to know what is the right setting?

    ! Exposure Compensation

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    Guidelines

    ! ISO Setting! 200 for outdoors! 800 for Well Lit indoors! 1600 - 3200 for Dark Environments

    ! Shutter Speed! 1/80 for use without tripod! Anything above would risk having blurry picture

    ! Aperture! f/1.2 f/5.6 for Portraiture! f/5.6 f/8 for Group Photos! f/8 f/22 for Landscape

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    Camera Modes

    Camera Modes Aperture Shutter Speed

    A-DEP Auto Auto

    M Manual Manual

    Av Manual Auto

    Tv Auto Manual

    P Auto Auto

    Auto Auto

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    Camera Operations

    ! Rules of Third

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    Camera Angle

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    Angle of view

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    Angle of View

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    Angle of View

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    RAW Processing

    ! Canon (.CR2, .CRW), Nikon (.NEF, .NRW), etc! Camera Configured to take RAW or Jpeg! Benefits

    ! Higher image quality! Finer control. Raw conversion software allows users to

    manipulate more parameters.

    ! Disadvantage! Bigger file size! Photoshop required to open raw files! Require Post-processing

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    Software

    ! Usually supported by Adobe Photoshop

    ! http://www.adobe.com/support/downloads/product.jsp?product=106&platform=Windows

    ! Download Updates if RAW file does not get processed

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    Histogram

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    Histogram in DSLR

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    White Balance

    ! Depending on Color of Light

    Original Adjusted in PS 89

    Tint and WB

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    Highlights/Shadow and Black/White

    ! Darken the darkest pixels

    ! Brighten the whitest pixels

    ! Highlights/ Shadow similar butnarrower range of color pixels

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    Thats it for Photography!

    End of Second Part

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    Introduction to Videography

    ! Involves a combination of photography and design

    ! Hardest among the three but also the most fun

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    Design

    Photography

    Music/SFX

    Videography

    3D/ CGI

    Special

    Effects

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    Course Content

    ! Video Equipment! Production Planning & Story Boarding! Camera Operations! Post-production

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    Video Equipment

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    General Process! Get clear directions from your client! Brainstorm! Conceptualize! Storyboard! Present your concept to client! Client doesnt like it?! #$!#@**! Amend Concept & Storyboard

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    ! Return to client for approval! Concept and Storyboard Approved! Discuss with production crew! Plan production time-line! Shoot and edit! Present Draft to client! Client doesnt like it?! #$!#@**

    General Process

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    General Process

    ! Re-shoot (if necessary)! Edit! Present to client again! Client loves it! DO NOT TOUCH IT ANYMORE!!! Prepare for screening! Relax before the big day

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    Story Boarding

    ! Key Message! ARMS

    ! Audience! Response! Message! Strategy

    ! Avoid more than 3 key messages

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    Production Methods

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    Production Methods

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    Production Methods

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    Rules of Third

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    Camera Shot

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    Camera Angle

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    180 Degree Rule

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    Line of Action

    112

    Line of Action

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    Line of Action

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    Camera Operations

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    PAL or NTSC

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    PAL (50Hz) - Europe

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    NTSC (60Hz) - US

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    Post-Processing

    119

    Similarities to Photoshop

    ! Similar Colorcorrection and

    adjustment

    techniques

    ! Compositing

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    Videography! 3D Space

    ! 3D Objects

    ! Lighting

    ! Timeline

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    Software! Adobe Premiere Pro

    ! Adobe Aftereffects

    ! iMovie

    ! Sony Vegas Pro

    ! Final Cut Pro122

    File Format

    ! VHS/VHS-C Format/ S-VHS! Video-8/Hi-8! Mini DV/ DVCAM! HDCAM/ HDCAM SR/ DVCPRO HD! QuickTime MOV! AVI, WAV, MP4

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    Starting Adobe Premiere Pro

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    Sequence Setting

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    Importing Files

    - Able to import image files (not RAW) (.jpeg and .png)

    - Able to import compatible video file format (i.e. .MOV)

    - Able to import a folder as a whole

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    FileManager

    SourcePreview

    ActualComposition

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    Effects

    ! Cross Dissolve

    ! Warp Stabilizer (CS6)

    ! RGB Curves(Adjustment Curves)

    ! Luma Key (Magic Wand)133

    Text in Premiere Pro

    134

    Title Text

    135

    Exporting Media

    136

    Exporting Media

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    Rendering Video

    ! A 5 min Video Program willnot take 5 minutes to render

    ! If you work with the properfootage, editing can be funand enjoyable.

    ! If not, then it will bepainful!

    ! If you have a badly shotfootage, editing cannot save

    your video

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    Advance Video Editing

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    Resources! Video Co-pilot

    ! Watch Videos on YouTube! CorridorDigital! Freddiew

    ! MediaCollege

    ! Red Giant Software (Trapcode, Magic Bullet Plugin)

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    Conclusion

    ! Do more, Learn more

    ! Do not be afraid of Experimentation

    ! Do not waste money buying expensive equipment

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    End of CourseThank you very much!