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SPORTRONS

Reaching Sport Fans in America ™

The Sportrons Network covers over 850 sports properties including professional sports, minor league

sports, college sports, motorsports, and golf.

The Sportrons Network reaches over 252-million fans at over 24,000 events per year!

Any Sport, Any Venue, Any Time ™

Sample BUSH’S BEANS video w/audio (above) and LED strip (below)

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“Implied Sponsorship”is the ability to associate a brand to a sports team, event or venue at a fraction of the cost of a regular sponsorship.

SPORTRONS

Not all brands have the budget of Budweiser, AT&T or State Farm.

With SPORTRONS, you can apply ”Implied Sponsorship” and compete in advertising and sponsorship of sports for a fraction of the cost.

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SPORTRONS ADVANTAGE

Sportrons: A POWERFULL Strategy!

Interacting with sport fan’s is the greatest marketing strategy available in America. Become part of the Sportrons Network as you seek to brand your product or services in sports.

With the use of Sportrons digital video displays, advertisers can interact with fan’s using video, mobile marketing, animation and interactive games.

This interaction with sport fan’s allows the advertiser to gain and keep the fan’s attention while converting those fan’s to brand loyal customers.

Sportrons Facts

Sportrons are located in nearly every stadium and arena

Live Sports Broadcast Content to a Captive Audience

Sport Fan’s are loyal

Sport Fan’s respond to advertisers

Sport Fan’s have clear demographics

Sport Fan’s want to be entertained – consider a feature

Sport Venues provide certified attendance figures 

Sportrons Network Advantage

One source to plan and buy digital ads in sport venues

One billing statement

One proof of performance report

One source for sports industry marketing information

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SPORTRONS

Sportrons Deliverables

Sportrons Network Coverage:o Professional Sportso Minor League Sportso College Sportso Motor Sportso PGA Golfo Concert Tours

Download a PDF of the Planning Guide: http://www.sportrons.com/services/marketing-solution/

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SPORTRONS STANDARD ADVERTISING PACKAGE

2- :30 second video ad spots/features per game on Sportrons w/audio 2- :30 second text ad spots per game on LED strips when available no/audio 2- :05 second Public Address System Announcements, brings fans attention to Screen

Other Opportunities:Add Mobile Marketing with unlimited branded text messages, and database access, 20% up-

charge

Sampling 15% Up-charge; e-mail/newsletters: 12% Up-charge; Internet 30% Up-charge; Print: 12% Up-charge, Use of Team Marks:15% Up-charge Hospitality. Call for rates on Venue Signage, In-Stadium/Closed Circuit TV, Team Television, Team Radio Network, Player and Mascot Appearances, Venue/Team Business Partnerships.

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SPORTRONS RATES

MLB Baseball from $3,750. Net (Per Game)

MiLB Baseball from $ 375. Net (Per Game)

NFL Football $17,500-$22,500. Net (Per Game)

NCAA Football from $10,000. Net (Per Game)

NCAA Basketball from $1,750. Net (per Game)

NBA Basketball from $4,250. Net (Per Game)

WNBA Basketball from $1,500. Net (Per Game

PGA Golf Tournaments (Call)

Concert Tours (Call)

AFL Arena Football from $1,750. Net (Per Game)

CAA Basketball from $1,750. Net (Per Game)

NHL Hockey from $3,250. Net (Per Game)

AHL-ECHL Hockey from $ 375. Net (Per Game)

NLL Lacrosse from $1,750. Net (Per Game)

MLS Soccer from $2,750. Net (Per Game)

NASCAR Motorsports (Call)

INDY CAR Motorsports (Call)

Madison Square Garden All-Events (Call)

(See the attached Sample RFP Response)

*We accept single game, monthly, half-season, full-season and custom requests

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ADDENDUM: SAMPLE SPORTRONS PROPOSAL – ALL SPORTS IN METRO DC

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SPORTRONS POWER OF AVID SPORTS FANS

Profile Avid Passive Non Fan Affluent (Median HHI) $67,000 $46,900 $42,100 Educated (% College) 62% 48% 45% Good Jobs (% P/M) 27% 18% 17%

Thought Leaders 163 85 60Super Innovators 179 81 49“People ask me for advise on products” 184 79 47

Consumption index Avid Sports Fan Passive Sports Fan Non-Sports Fan Source: MRI

142 90

----------------57%

77 ---------------------------84%

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SPORTRONS SPORTS ATTENDANCE

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SPORTS MEDIA RESEARCH

Source: Sportrons Research SPORTRONS

83% of

Consumers Recall Ads

on SportronsDigital Network

94% of Consumers said Sportrons Enhances Their

Experience

96% of Consumers Noticed the

Digital LED Screen

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Baseball Fans

• 57% of fans are male and 43% are female.• 61.6% are between the age of 18 and 49 years old.• 59% of fans are from households with an income above $75,000.• 81% are from households headed by college graduates.• 61% have households with children.• 58.8% watch 40 or more games on TV.

Football Fans

• 63% of fans are male and 37% are female• 69% are between the age of 18 and 49 years old• 55% of fans are from households with an income above $50,000• 57% are from households headed by college graduates• 59% have households with children• 66% watch 10 or more events on TV

Basketball Fans

• 59% of fans are male and 41% are female.• 37% are between the age of 18 and 34 years old.• 48% of our fans are from households with an income above $50,000.• 62% are from households headed by college graduates.• 61% have households with children.• 66% Access the Internet Regularly

Motorsports Fans

• 60% of fans are male and 40% are female.• 67% are between the age of 18 and 49 years old.• 42% of fans are from households with an income above $50,000.• 34% are from households headed by college graduates.• 59% have households with children.• 62% watch 40 or more events on TV.

DEM

OG

RA

PH

ICS

Demographics for other sports –hockey, soccer, golf, MiLB, etc.- available upon request. Source: Scarborough

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SPORTRONS CASE STUDIES

ABC TV used SPORTRONS Implied Sponsorship to promote its new TV show No Ordinary Family as a non-exclusive advertiser/sponsor in MiLB Parks. The campaign started in early August in sixty (60) Minor League Baseball Parks and concluded at the end of the regular season. The campaign included sixty minor league markets using a digital campaign for under $60,000.

McDonald’s ran a campaign to promote the brand as a non-exclusive advertiser/sponsor in three sports arenas. The program ran for 3-24 games in each park at a media cost of approximately $51,398 total. The teams ran these spots on the SPORTRONS (large formatted digital video scoreboards) at least two times per game and were accompanied by LED screens and PA announcements, drawing the fan’s attention to the scoreboard.

McDonald’s ran a campaign to promote the brand as a non exclusive advertiser /sponsor in three sports arenas. The program ran for 3-24 games in each park at a media cost of approximately $51,398 total. The teams ran these spots on the SPORTRONS at least two times per game and were accompanied by PA announcements and LED screens, drawing the fan’s attention to the scoreboard.

Creating Implied Sponsorship at a discount, Purina ran an Implied Sponsorship of “Bark in the Park” in forty markets worth $500,000. The sponsor received o.ver 39 million brand impressions for $120,000 Purina was mentioned in all Press Releases as the sponsor of Bark at the Park. This occurred in over 65 different press releases which appeared in local newspapers and on the internet. Bonus Impressions=18,127,017

Best Buy used SPORTRONS Implied Sponsorship to promote the brand as a non-exclusive advertiser/sponsor in four Sports’ arenas. The program ran for 1-10 games in each park at a media cost of approximately $43,502 total. In total over 4,081,900 impressions were delivered on behalf of Best Buy to brand loyal Sport Fans. Best Buy campaign delivered an impressive CPM of $10.66.

More Campaign Summaries: www.sportrons.com/portfolio/3-columns

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SPORTRONS IMAGES

MLB

NBA

NFL

CFB

More Images: www.sportrons.com/images/

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SPORTRONS DisclaimerProposed prices and advertising locations are provided for informational purposes only and do not constitute an offer.

Final terms and conditions for the specified Sportrons services is contingent upon execution of a mutually agreeable written advertising contract for those services between your company and Sportrons.

Such advertising contracts are subject to inventory availability, compliance with Sportrons's standard advertising requirements, pre-existing contractual commitments, and applicable law.

Sportrons neither reserves nor guarantees advertising inventory on the basis of any proposal.

This proposal does not constitute a contract between your company and Sportrons, and its terms, and all communications with respect to the proposal, create no reliance interest.

Advertising category and Advertiser’s creative subject to team approval

Terms: All Rates are Net. 50% down with the contract with the balance due prior to the campaign starting.

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CONTACT: Kevin J. “Jack” KinneyVice President, Business DevelopmentAtlanta, GAOffice: 470.299.4469Cell: 770.331.1960kevin.kinney@sportrons.com

SPORTRONS

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