Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

FA102a, Research and Brand Development

Flavor Taster App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

“Are you ready for a virtual taste?” http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment One, Research

Electrical and thermal stimulation of the tip of the tongue create virtual taste. http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment One, Research

Different combinations of electrical currents and temperatures can produce salty, sweet, sour and bitter sensations. http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment One, Research

This technology is a step away from the age of information, where we are now, to the age of experience. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment One, Research

Humans are limited if we remain communicating with solely audio and vision. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment One, Description of Future Product or Service

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

‘Scents and Flavors’ via Smartphone Extension

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment Two, Naming Process

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Selected words from the original post: Simulator, Synthesize, Sensation, Virtual, Currents Generated name possibilities: Sensimulator (created by combining Sensation and Simulator) VirtualSense (created by combining Virtual and Sensation) Selected name: VirtualSense Justification for why that name was selected: Clearly suggests what the product does with words that will be understood by targeted users.

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment Two, Brand Character Diagram

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment Three, Logotype Research, Word from diagram

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

Whimsical

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment Three, Logotype Research

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!

h"ps://twi"er.com/   h"p://www.starbucks.com/   h"p://www.spo5fy.com/  

Flavor Saver App ! ! ! ! ! ! ! ! ! ! ! ! !Cassidy Lang!

Assignment Three, Finished Logotype

Scents and Flavors via Smartphone ! ! ! ! ! ! ! ! !Cassidy Lang!