Intro to Google Website Optimizer
Sam MichelsonJune 1, 2009
What Google Website Optimizer Can do for You
Makes testing changes to websites very easy A/B Test of redesign One or more changes to conversion forms
Follow-up Testing to tweak results
What you need to get started
An account with Google TRAFFIC + A website with potential conversion Control of the website so you can add code Someone to add the code Ideas for conversion improvement Patience
What you need to get started - details
An account with Google TRAFFIC + A website with potential conversion
A “thank you for your purchase” page A page on a third-party site Clicking a link Staying on site for x minutes
Control of the website so you can add code Someone to add the code Ideas for conversion improvement Patience
What you need to get started - details
An account with Google TRAFFIC + A website with potential conversion Control of the website so you can add code
Ability to edit template files Ability to place code on the conversion page
Someone to add the code Ideas for conversion improvement Patience
What you need to get started - details
An account with Google TRAFFIC + A website with potential conversion Control of the website so you can add code Someone to add the code
Anyone who tinkers with HTML should be able to do this
Ideas for conversion improvement Patience
What you need to get started - details
An account with Google TRAFFIC + A website with potential conversion Control of the website so you can add code Someone to add the code Ideas for conversion improvement
Buttons Colors Call to Action Fonts
Patience
What you need to get started - details
An account with Google TRAFFIC + A website with potential conversion Control of the website so you can add code Someone to add the code Ideas for conversion improvement Patience
Tests require tens of conversions – usually thousands of visitors…
Easy to make decisions too early in the test
Let’s Create a new “Experiment”
Creating a new “Experiment”
Multivariate vs. A/B Experiment
Preparing yourself for the Experiment
Three things we need, to implement the experiment
Choose the page you would like to test Choose your page sections Identify your conversion / success / goal
page
Name of Experiment, Test Page, Conversion Page
Identifying the Test Page
http://www.condominiumcentral.net/testpage.htm
Testing several factors (in this case two)
The Code – Place these snippets on the Test Page
The Code – Place these snippets on the Conversion Page
The Results – in progress
The Results - in progress
The Results – in progress
Sam Michelsonhttp://twitter.com/sammichelson http://www.FiveBlocks.com
Thank You!
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