Internet Of (Every)Thing
Masi Matteo
@masimatteo
12 maggio 2015
The opportunity of a real Digital Transformation
Cisco Confidential 2© 2013-2014 Cisco and/or its affiliates. All rights reserved.
1%
Cisco Confidential 4© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Client Density Trends
Cisco Confidential 5© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Application trends in the Application Economy
Source: netskope cloud report, Oct 2014
Cisco Confidential 6© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Next Generation Workspace
NEXT GENERATION WORKSPACE
+Team Collaboration Focus
+Increasing Number of High B/W Devices including Mobility
+Role-Based Security
CURRENT WORKSPACE
- Individual Worker Focus
- PC Connectivity Focus
- Device and Port-Based Security
Cisco Confidential 7© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Next Generation Workspace
How do you support new PoE devices efficiently?
How do you make
it easy to provision and scale?
How do you reduce wiring and cable costs?
How do you ensure secure network access?
How do you adapt to new connectivity requirements?
IP CameraPrinter IP PhoneLED Lights
IP Display/DMS PC/LaptopAP
Cisco Confidential 8© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Workspace Transformation, Ent IoT & more
Cisco Confidential 9© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Almost 70% of the human body will be covered with connected wearables
Sensors will drive 40% of Internet traffic
By 2020… We Become More Connected
Cisco Confidential 10© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Market Disruption is Accelerating
SEGMENTOF ONE
USERS EXPECT PERSONALIZATION
USERS EXPECTMOBILITY
PERVASIVECONNECTIVITY
BIG DATAANALYTICS
BUSINESS ADVANTAGE
NEW BUSINESS MODELS
ADAPT OR PERISH
USERS EXPECT BYOD
HYPER-PACE OF NEW DEVICES
Cisco Confidential 11© 2013-2014 Cisco and/or its affiliates. All rights reserved.
If it doesn’t workon mobile, it doesn’t work
Mobility will become the Heartbeat of Humanity
Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
StoresAdvertising CarsHotel
Library Taxi Music
Any company is a tech company
Cisco Confidential 13© 2013-2014 Cisco and/or its affiliates. All rights reserved.
StoresAdvertising CarsHotel
Library Taxi Music
Any company is a tech company
Cisco Confidential 14© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Are Nike a Sports Manufacturer?
Cisco Confidential 15© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Are Nike a Sports Manufacturer?
Cisco Confidential 16© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Are Nike a Sports Manufacturer?
Cisco Confidential 17© 2013-2014 Cisco and/or its affiliates. All rights reserved.
7.26.8 7.6
IoT Is Here Now – and Growing!
Rapid Adoption Rate of Digital Infrastructure:5X Faster Than Electricity and Telephony
50Billion“Smart Objects”
50
2010 2015 2020
0
40
30
20
10
BIL
LIO
NS
OF
DEV
ICES
25
12.5
InflectionPoint
TIMELINE
Source: Cisco IBSG, 2011
World Population
The New Essential Infrastructure
Cisco Confidential 18© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Intelligent Connections at the Heart of Cisco
Intelligent Connections
Internet ofEverything
Digitize the World
Connecting:• People• Process• Data• Things
ConnectivityDigitize Access to Information
• Email• Web Browser• Search
ImmersiveExperiences
Digitize Interactions (Business & Social)
• Social• Mobility• Cloud• Video
NetworkedEconomy
Digitize Business Process
• E-commerce• Digital Supply Chain• Collaboration
Cisco Confidential 19© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Internet of EverythingNetworked Connection of People, Process, Data, and Things
The Internet of Everything (IoE) is the networked connection of people, process, data, and things. The benefit of IoE is derived from the compound impact of connecting people, process, data, and things, and from the value this increased connectedness creates as ‘everything’ comes online.
Cisco Confidential 20© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Machine-to-Machine (M2M)
Connections (IoT)
Machine-to-Person (M2P)
Connections(Data and Analytics)
Person-to-Person (P2P) Connections
(Collaboration)
Highest-ValueIoE Business Models and Innovations
When Connections Are Combined, We SolveHigher-Order Business Problems
IoE
Cisco Confidential 21© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IT Competitiveness Ranking
*UAE not included in EIU Report20 30 40 50 60 70 80
EIU IT Competitiveness Ranking 2011
Austria
Belgium
Norway
Finland
France
Germany
Greece
Italy
Netherlands
Portugal
Spain
Sweden
Switzerland
UK
Ireland
3
3.5
4
4.5
5
5.5
6
WEF
Com
peti
tiveness
Ranki
ngs
2011 -
2012
Cisco Confidential 22© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IoE Is Driving Exponential Change
“The next big wave is going to be around the Internet of Everything. It will be implemented by combining things with processes, with business changes, with people. And, it will drive a productivity number, and a financial number, that is just mind-boggling.”– John Chambers
IoE has the potential to grow global corporate profits by an estimated 21% by 2022
Firms captured just 53% of IoE’s Value at Stake for 2013, leaving $544B of unrealized value
By 2020, there will be approximately 50 billion objects connected to the Internet
In 2012 alone, we created more data than in the previous 5,000 years combined
Globally, machine-to-machine IP traffic will grow 20-fold from 2012 to 2017
By 2014, the number of mobile-connected devices will exceed the number of people on earth
An estimated 77 billion apps will be downloaded during 2014
2/3 of the world’s mobile data traffic will be video by 2015
Cisco Confidential 23© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Enterprise Attack Surface Is IncreasingDriven by Increase in Mobility, Cloud Services, and IoToT
Growth in M2M IP Traffic 2013–18**50
BIoT Connected “Smart
Objects” by 2020* 36X* Cisco IBSG, ** Cisco VNI: Global Mobile Data Traffic Forecast 2013-2018
3.3
55%
77BMobile
Devices Per Knowledge Worker*
IP Traffic Mobile by 2017**
App Downloads in 2014***
* Cisco IBSG, ** Cisco 2013 VNI, *** IDC
545
3X
44%
Cloud Cloud AppsPer Organization*
Cloud Traffic Growth by 2017**
Annual Cloud Workload Growth***
* Skyhigh Networks Industry Report, ** Cisco Global Cloud Index, *** Cisco VNI Global Mobile Data Traffic Forecast,
Cisco Confidential 24© 2013-2014 Cisco and/or its affiliates. All rights reserved.
The Data Aggregation Challenge
1.1 BillionData points generated by sensors daily500 Gigabytes
Data generated by an offshore oil rig weekly
1000 GigabytesData generated by an oil refinery daily10,000 Gigabytes
Data generated by a jet engine every 30 minutes
2.5 Billion GigabytesData generated worldwide daily
90% of the world’s dataHas been created in the last 2 years!
10110101100111
Cisco Confidential 25© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Reduced Costs
Improved Productivity
Increased Business Agility
Built for Change
Happier Employees
Security Everywhere
Improved Strategic Value
Intelligence, Analytics, Computing, Storage, Security: EVERYWHERE
Strategic Investment
INTELLIGENT NETWORK
Cisco Confidential 26© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connected Public Safety Vehicles
PrinterPDA
GPS
DVR
Laptop or MDT
Video Cameras
License Plate Recognition
3G / 4G Backhaul
4.9,5.8, 2.4 GHz Uplink to Mesh or WLAN Infrastructure
Wireless VoIP HandsetOCR
900 Mhz/5.9 Ghz TSP
Cisco Confidential 27© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Connected Factory Wireless
Connected Factory Energy Management
Connected Factory
Automation
Connected Factory Security
Manufacturing
Visual Factory
Collaboration
Cisco Confidential 28© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Railway Systems
Immediate Response to Equipment Failure
Real-time Health Status of Trains
New Passenger Amenities and Services
35% REPLACEBEARINGS
CAR 07
Cisco Confidential 29© 2013-2014 Cisco and/or its affiliates. All rights reserved.
City Infrastructure
Synchronize Signals for Emergency Vehicles
Improve Congestion Management
Better Profitability
Cisco Confidential 30© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Oil Pipelines
Proactive Leak Detection
Predictive Management
Integration To Modern Operational Process
S6 | C026
Pressure Drop
5000kPa
ACTION REQUIRED
Cisco Confidential 32© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Gigabit Wi-Fi / 802.11ac Cisco Leadership
Only Modular and Future Proofed
Access Point in the industry
Most CPU and Memory per AP in
the industry
Suite of High Client and Access Point
Density capabilities
Only AP manufacturer that
built their own Radio ASIC
ASICHDX
Cisco Confidential 33© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Application Visibility and Control (AVC)
Port Level Visibility
HTTP = 75%SMTP = 15%FTP = 2%Telnet = 1%SNMP = 3%
L4 Port Session Visibility and Control
View, Control and Troubleshoot – End User Application Experience
NBAR2 LIBRARYDeep Packet inspection
Traffic
Real Time
Interactive
Non-Real TimeBackground
POLICYPacket Mark
and Drop
Wireless LAN ControllerVisibility to the port level interaction
but not the applications running within the port
AVC = Identify, Analyze, and Control Application Traffic
AfterNetwork Based Application Recognition—NBAR2
Deep Packet Inspection and App ID
ImprovedVisibility and Control
BeforeApplication View and Control Based On L4 Port
Sessions
Cisco Confidential 34© 2013-2014 Cisco and/or its affiliates. All rights reserved.
CMX Connected Mobile eXperience powered by Wifi & Beacon Location Bases Services
Mobility
• Sales Assistance
• Mobile Payment
• Guest Access (retail app download)
• Customer Information (way finding, promotions, etc.)
• Proximity Marketing
• Analytics
Peak times in the venue? New or repeat customers?
Which area did people spend time at?
Operation
Employee
Experience
Conversion
Cisco Confidential 35© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Transforming Shopping Experience with Personalized Wi-Fi Services
Peak Times
Visits Distribution Status of Devices
# o
f D
evic
es
Time of Day
# o
f D
evic
es
Visits
# o
f D
evic
es
Date/Time
LOCATION ANALYTICSDWELL TIME
Cisco Confidential 36© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Hybrid-IT: On Premise & Cloud Managed
70%
Business say that network operations are holding them back
ALIGNING IT TO THE RIGHT BUSINESS PRIORITIES
Cloud-Managed IT (Meraki) On-Premise Managed IT (Cisco)
• Rapid Pace of Business Change
• Organization is Growing Quickly
• Must Adhere to Stringent Regulations
• Broad Demands from Employees and Customers
Cisco Confidential 37© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Meraki Cloud-Managed IT
All Managed from the Cloud
Network Infrastructure Unified Threat Management
Mobile Management
SwitchingIWAN / Routing
Location Analytics
Wireless
Bonjour Gateway
Auto VPN
Next-Gen Firewall
Content Filtering
IntrusionPrevention
Device Management
ApplicationManagementUser Management
Cisco Confidential 38© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Cisco Internet of Things Portfolio
Manufacturing
Connected Factory – Connected Train – City Safety and Security – Energy Distribution Automation – Connected Well
Energy-UtilityMining Oil and Gas Transportation City Defense SP/M2M
IE 2000IE2000 IP67IE 3000IE 3010CGS 2500
5915 + 5921 + 5940 Rugged
Embedded Services Routers
ESS2020Rugged Switch
Video Surveillance Manager and
IP Cameras
IPICS .
Physical Access Manager
Plant Switching Plant Routing Embedded Networks
CGR 1000
Field NetworkPhysical Security
819HM2M ISR
Gateway
Router
1552RuggedWireles
s
CGR 2000
ASR 903
Management
IoT (Cyber) Security
Application Enablement [Fog Computing/IOx]
Cisco Confidential 39© 2013-2014 Cisco and/or its affiliates. All rights reserved.
IoE & Expo Digital Smart City
IoE Smart City
Connected Everytime & Everywhere
Immersiveaccess
to digital content
ElectronicPayment
Augmented Reality
DigitalServices Ultra
Broad BandDigital Games
CustomizedInformation
Your music, photos and video on the
move
Energy Saving
Cisco Technologies and Innovation for Expo:
Networking
Pervasive Wi-Fi
Security
Collaboration including TelePresence
Digital Signage
Healthpresence
We make amazing things happen by connecting the unconnected.
TOMORROW starts here.
Masi Matteo
@masimatteo
Top Related