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Internet Marketing Final Project Submitted By Michelle Redel BFA -
April 24/2012
Perspective Marketing through the Internet has many benefits:
lesser marketing costs and wide exposure are the basic advantages
of internet marketing. There are many ways through which a company
can promote its product and services in the internet- For instance
through- various websites, emails, forums, blogs and articles.
Internet marketing is a very effective tool for advertising and
promotion due to audio-visual features. Through online marketing,
you can reach to masses. It focuses
Internet Users and PotentialReach
Internet Users World Wide
Internet Marketing as a Tool Internet Marketing as a tool can
have many benefits. If you have a quick look at the previous 2
slides you can see by the statistics that the internet is a
powerful tool because so many people use it and rely on it
worldwide on a daily basis and continues to grow. This gives it an
abundance of potential now and unlimited potential as we progress
into the future as well. Even for small businesses who have a small
budget for advertising and marketing can utilize internet marketing
and reach as many as those big businesses who have bigger budgets
to work with. This makes internet marketing user friendly and
proves that you dont have to be a genius to capitalize on the use
and benefit from it, there are no boundaries.
OverviewList of all social media
siteshttp://www.youtube.com/user/divineequineblog?feature=mheehttp://twitter.com/#!/DivineEquine1http://www.facebook.com/DivineEquine1http://divineequine.blogspot.cahttp://pinterest.com/divineequine
Blog Topic - DivineEquine My blog named DivineEquine is a
personal blog dedicated to Equestrian Topics and discussions from
The History on the evolution of the horse to current events in the
Horse world. Posts may also include Horses related topics such as
Horses in Art, Tips on Training, Nutrition, Breeding, Horses in
Sports and Racing, Horse Vacations, or anything that I find current
in the world of Horses. I chose this topic because I have a
lifelong passion for horses and thought it would be a topic that I
would have plenty of resources to write and blog about. Its
targeting audience is for people like myself who are Equine
enthusiasts, whether it be through history and art, or perhaps as a
rider, owner or breeder on a small scale.
Blog Persona The typical persona profile for my blog would be
mostly females from those who see themselves as Equine Divas, to
those who are more focused on horses as a hobby or own them for
pleasure riding, etc. They are aged 20-50 years old, have some
formal education and are employed in order to supplement what can
be a costly venture even as a small time horse owner and equine
enthusiast.
Target Market Geographic and locations for this profile may
include both town and country residents living in North America,
Europe, Australia, and Central America. Psychographics for this
profile may include people who value Horses and outdoor activities,
like to spend their extra time and money on horses as a hobby, or
as amateur to advanced equine enthusiast. Behaviouristics for this
profile may include those who are looking for entertainment and
information related to horses and the Equine industry, from those
who have simple interest to those who are more informed formally by
education.
Blog Post Title List forDivineEquine1. Eclipse and the DNA of a
Champion - April 10/20122. Monterosso provided Godolphin with first
Win since 2006 April 4/20123. Horse Vacation Destinations March
28/20124. Equine Vet Technologies Used Today March 21/20125. OLG
Proposes Redirection of Racetrack Subsidies March 13/20126. Jockey
Club sets up Racehorse Injury Reporting website March 8/20127.
Threats to Horse Racing Subsidy Sends Industry People to Defend
their Turf February 22/20128. Black Caviar Undefeated Queen
Sprinter World Wide of Thoroughbred Racing as of 2012 February
13/20129. A Horse , a Horse my kingdom for a Horse February
7/201210. Children as Activists for The Million Dollar Horse March
February 1/201211. Muybridge and the Discovery of Four of the Floor
January 23/201212. Van Goghs Earlobe 2011 January 20/2012
Summary of Performance Total Facebook Likes now 48 Pinterest 15
following & 15 followers Blog visits Pageviews to date is 572
Twitter 151 Tweets, 34 following, 18 Followers YouTube 7 Total
subscribers HubSpot Grader 59
Business Review ofDivineEquine Blog: Besides using Google
analytics I have also added tools directly onto my blog as shown
above here. They are informative and add details for the viewer to
see and the blog writer to show off. I like the clustr maps because
it shows you exactly when and where the visitors came from. For
Google analytics from Feb 1 April 23 the totals are as
follows:
Business Review ofDivineEquine 2Twitter: Total to date is 151
Tweets, 34 following and 18 Followers. I thinktwitter is my least
favorite method of social media used. Basically most oftweets were
streamed from my Facebook page. So I put the least amount ofeffort
into it and the results basically reflect that. Im personally not
intotweeting because I feel no need to know tidbits of useless
information every30 seconds and its not enough detail to really
grab my attention. I really find itmore annoying then anything else
really, so I would probably have slim to nouse for twitter for
future use either personally or professionally. In summary, Iam not
a sheep therefore I find no need to Tweet!Facebook: Currently is
Total 48 Likes, Friends of Fans 17,887, weekly Totalreach 225 and 1
talking about this. As we already know that this informationchanges
and varies from week to week as has been recorded in the metrics.
Ifind facebook relatively user friendly and find doing daily posts
is not aproblem as long as there is some relevant information to
post. So I wouldpersonally and professionally continue to use
facebook as long as it staysrelatively streamlined. I may not have
the most likes but pushing 50 isfabulous for now considering it is
still fairly new page.
Business Review ofDivineEquine 3YouTube: Although I did post
regular weekly videos, I only ended up with 7 YouTube Subscribers.
Im not sure if its average or not but feel as the YouTube is really
secondary to the blog itself and facebook and also harder to market
in getting people to join it. Im on the fence with it as a
marketing tool and really depends on what your marketing and how
much you want to put into a tool that may not give much back in
terms of results or metrics from it.Pinterest: 15 followers and
following. As for Repins I lost count because it does not
automatically tally and save those results for you, but I did have
many repins, its true. Again what you put in is what you get out of
it, the more pins you add the more people take notice and repin,
and join you - simple.Social bookmarks: The only bookmark I joined
was Reddit, which notified me that in the category of horses that
one is not allowed to post personal blog or website info, which I
did anyways and managed to drive some traffic from it to my blog.
StumbleUpon, Digg and Delicious I did not have a chance to really
touch upon or use them at this point but would in the future for
business traffic.
Business Review & IndicatedActionsKey Learnings and
Suggestions:What I learned with Internet marketing is that what you
put in is what you get out of it. It is a very time consuming
activity and depending on your chosen subject can determine how
much traffic your site can drive to itself without any additional
help vs. how much you need to work on optimizing your sites by
using the various channels and methods of optimizing your site and
driving traffic to it with tools to help make the site popular and
savvy on the world wide web.If I was doing this as an actual
business or to even make money personally then I would have to
increase my efforts in order to maintain all of the elements that
were created along with additional efforts to streamline and
navigate additional traffic to the blogs and social media sites, in
order to maximize its full potential. Such as joining more social
book marking sites, joining more relevant social media sites and
increase number of posted blog posts topics, etc.
Recommendationso Website : No I dont plan on having a web-site
at this point. If I were creating an actual business then most
likely I would also plan to implement some type of E-commerce
web-site in conjunction of what has already been started or
suitable for a real Equine business on the Internet.o Blog: I am
quite happy with my blog the way it is. I like the design and
content I have created for it and will try to continue it even if
it is just for personal use. Again if it were or does become a
business, that in hopes to profit I would add more elements and put
more time into it then I would be just for an assignment as it is
now.o SEO: Strategies to improve search rankings could include
joining more relevant social media sites, joining more social media
book marking sites. Add a sitemap, as it lists all your site
content on one, easy-to-use page which is great for visitors and
search engine crawlers alike. Also try to target a few relevant,
good-quality sites and directories that are full of useful info and
that rank well on the search engines, and try to get a link back
from them these web- sites. Web site usability and link development
go hand in hand. People tend to link to sites whose content they
find useful and informative.
Recommendations: PPC &Mobile o PPC: I only created one PPC
and had someMobile Web technical issues as well. Key words could
beApp Horses, Health, Equine, Nutrition, History, News,Creation
Sports and Pedigree for starters. The competition is anyone in the
equine industry with a blog, website or even print media campaign.
The average cost per click could be 2.50 per click to start, again
without having any budget information it is hard to even project an
average cost for this type of Ad. o Mobile marketing: I find that
this program is somewhat buggy as well. I would try to include all
the relevant links from the social media section; Twitter, YouTube
and the Blog to be included with the mobile marketing web
application. Custom content could be used for specific stories or
marketing of special products and sales, etc.
Top Ten Websites for AdDisplay List of Top 10 websites for Ad
display: This would be more precise if there was an actual chosen
product or service. However here is the List I have chosen for this
category. 1. http://www.smartpak.com 2. http://www.eyeD.com 3.
http://www.horse-canada.com 4. http://www.horseherbs.com 5.
http://www.greenhawk.com 6. http://www.equlifestyle.com 7.
http://www.BloodHorse.com 8. http://www.omegaalphaequine.com 9.
http://www.thehorse.com 10. http://www.woodbineracetrack.com
RecommendationsContinuedo Social media: For this section I
thought that the efforts we had been doing is a social media
campaign already and again I dont have a specific product or
service as it is general equine info and would need to establish
this first to proceed with an actual campaigno Affiliate marketing:
does not apply to my business at this time because the business
needs to be clarified first. Also I would rather introduce
affiliate marketing later after the business and marketing efforts
have become almost exhausted with current efforts in order to keep
most of the profits internally, rather then giving a commission at
this point.o PR: As Im not impressed with Pitch engine because I
was unable to properly upload my intended press release, I highly
doubt that I would use it again. If there is a better softwear to
use then Im full of ideas to write and release, until then scrap
press releases done on Pitch Engine.
Email Marketing Recommendations Email Marketing: My sample
Email newsletter is shown here to the right. For instance I would
currently choose to write a newsletter around the issues facing the
Horseracing industry with OLG and OHRIA currently:OHRIA Budget 2012
Action Update Last month, just after the Ontario budget was
announced, we asked you to phone NDP MPPs and help make the case
for protecting Ontarios horse racing industry. Together we
mobilized thousands of people and were able to get our industry
included as part of the NDP negotiations with the Liberals over the
budget.On Tuesday, MPPs will vote on the budget for the first time.
It is one of two votes that will happen in the next little while on
the budget that could defeat the government.With the stakes so high
it is critical that you phone NDP MPPs again to remind them how
important Ontarios horse racing industry is to our economy. It is
important that everyone in our industry share our stories with the
NDP. We need the NDP to understand the serious degree of impact
here.I have been impressed by the NDPs commitment to stand up and
fight for our industry, and it is important in the coming days and
weeks, we solidify that by making our concerns part of their
negotiation.This presents an incredible opportunity, but one that
will only be realized if we all stand together and everyone picks
up the phone
RationaleWhy? Because I did it my way . . .Well not exactly Im
just trying to fulfill the course outline obligations by learning
and trying to adapt to the ever changing technology available to
marketers and those using the internet in the hopes of making it a
profitable venture with whatever business happens to be the topic
or target subject. So in part I would be using my own imagination
and creative juices to maximize the flow of potential customers to
my web- site. The other part would be more on a technical level as
in how to follow directions given and implement new ones of my own
that have potential to increase traffic and profits
simultaneously.Nothing ventured, nothing gained as they say, as it
is somewhat by trial and error and the rest is up to the universe
to deliver and respond to those actions and seeds that are put out
there in hopes of achieving the desired response of the Marketing
piece being produced.
DivineEquine for All the Equine Enthusiastson EarthHope you
enjoyed the presentation. The End