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How to Succeed in
Your InternationalOrganic Marketing
Helen M. Overland, Director, Search Engine Marketing
non-linear creations atSES Toronto 2009
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Technology
NLC: Executive Summary Founded in 1995
Offices in Ottawa and Toronto with global client
base
59+ full-time specialists
Privately held company, profitable & stable
Our goal: leverage the potential of internet
technologies to deliver business value
Result: extensive list of reference-able clients in
private and public sector
Proven expertise in
implementation of
leading software
packages, systems
integration, and
custom development
Solutions Groups:
Digital Marketing
Online Strategy
ECM
Enterprise Search
Microsoft Stack
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A Few of Our Digital Marketing
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Getting Listed inCountry-Specific
Searches
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Why Target CanadianLots of opportunityin the growingCanadian market
Source: Statistics Canada
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm &http://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htm
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm8/14/2019 International SEO (at SES Toronto 2009)
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Country Specific
Canadian Office
www.yoursite.ca
About UsContact UsOur VisionOur Big ProductsOur Little ProductsOur Medium Products
UK Office
www.yoursite.co.uk
About UsContact UsOur VisionOur Big ProductsOur Little ProductsOur Medium Products
Head Office
www.yoursite.com
About UsContact UsOur VisionOur Big ProductsOur Little Products
Our Medium Products
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Country Specific Structure in
In Google.com
US/Global
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Country Specific Structure in
In Google.ca
CanadianResults (all
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Country Specific Structure in
In Google.ca
Canadian Results(pages fromCanada only)
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Head Office Structure
Canadian Office
www.yoursite.com/canada
Our Locations
UK Office
www.yoursite.com/uk
Our Locations
Head Office
www.yoursite.com
About UsContact UsOur VisionOur Big ProductsOur Little Products
Our Medium Products
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Head Office Structure in
In Google.com
US/Global
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Head Office Structure in
In Google.ca
CanadianResults (all
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Head Office Structure in
In Google.ca
Canadian Results(pages fromCanada only)
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Be There for Your Local
Get a country-specific (.ca) domain name
USE the country-specific domain name
If possible, use a web server located in the
country Host country-specific content on the
website
Get links from sites in that country Verify locations in the Local Business
Centre*
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Getting OUT ofCountry-SpecificSearches
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Why Target US Visitors?More opportunity in the enormous US
market
Source: Statistics Canada
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm &http://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htm
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm8/14/2019 International SEO (at SES Toronto 2009)
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Why Target US Visitors?More opportunity in the enormous US
market
Source: Statistics Canada
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm &http://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htm
http://www40.statcan.gc.ca/l01/cst01/comm23-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/trad15a-eng.htmhttp://www40.statcan.gc.ca/l01/cst01/comm23-eng.htm8/14/2019 International SEO (at SES Toronto 2009)
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Canadian Companies Successful in
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Canadian Companies Successful in
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Canadian Companies Successful inResults from IPaddress in New
Jersey
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Be There for the US Market
Get a .com domain name
USE the .com domain name
If possible, use a US located web server
Host US content on the website Get links from US sites
Verify any US locations in the Local
Business Center*
*And use US-specific spelling likecenter
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Thank You!
Helen M. Overland Director, Search EngineMarketing
[email protected]: 416-203-2997 x 242
Follow Us on Twitter:
non-linear creations: twitter.com/nonlinear_tweetHelen M. Overland: twitter.com/semlady
Toronto Office:524 Front Street West, Suite 200Toronto, Ontario M5V 1B8P. (416) 203-2997 F. (416) 203-3013www.nonlinear.ca
Ottawa Office:987A Wellington Street, Suite 201Ottawa, Ontario K1Y 2Y1P. (613) 241-2067 F. (613) 241-3086www.nonlinear.ca
non-linear creations inc.
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