Sept. 2003NEWS BULLETINA Riverwood product from the new Graphic Packaging International

I N T E R N A T I O N A L L I M I T E D

GRAPHIC PACKAGING

Beverage

World first for new Grolsch packs

The 440ml Can Twin-Stack®

A new range of can packs for Grolsch, producedunder l icence by Coors Brewers in theUK, marks another milestone in the continuingsuccess of Graphic Packaging International'sTwin-Stack® system.

Since its introduction, the Twin-Stack package hasbeen extremely successful all around the world forbeer and soft drinks in 330ml or 355ml cans and evenin 250 ml glass bottles. However the Grolsch initiativeis the first time that this concept has been used forthe taller 440ml can.

The resulting pack inherits all the benefits associatedwith the Twin-Stack system, particularly the obviousand user-friendly three-ply handle, which is comfortable,easy to grip and easy to carry. In addition the 440mlpack proportions ensure even greater graphic appealat point of sale, maximising brand impact andmerchandising opportunities.

The packs wi l l be launched in 18 and 24 configurations and the Grolsch pack range will includethe same twin layer formats for 330ml cans, all packedon a versati le Quikflex Twin-Stack machine.

Keith BrimbleTel 44 (0)7771 901493

Graham HandTel 1 (0)770 795 3823

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