Master in mediazione e promozione per l’internazionalizzazione delle imprese
Intercultural business communication: the case of New Zealand
Claudia Ciuraru Cucu28 June 2013
Understanding social relationships and the way other cultures work
How each society conveys meaning Adapting values and guiding principles to
the local context
Avoiding misunderstandings Being successful
Intercultural communication
Culture in New Zealand
Cultural peculiarity
Māori British
High context culture Communication tends to
be more indirect and formal
High power distance Collectivism Masculine society Low tolerance for
uncertainty long-term orientation
culture
Low context culture Communication is direct
and linear Low power distance Individualism Masculine society Pragmatic culture Short-term oriented
culture
Equality and opportunities for everyone Individualistic culture: individual goals and
accomplishments (British)
But
Each individual contributes to the community wellbeing (Maori)
Honesty- Trust
Kiwi values
Business values
Environment- sustainable development
Source: http://www.fonterra.com/nz/en/Sustainability/Environment
Community and Social responsibility
Source: http://www.thewarehouse.co.nz/red/content/homepage/communities-and-environment
Promote New Zealand
Source: https://careers.airnz.co.nz/about-us/our-vision-and-principles/diversity
Cultural diversity- value people
The Warehouse: “You are our Number 1We wouldn’t be here without you, so keeping in close contact with you our customers is big priority for us. Whether it’s talking with you when you visit our stores, reading your letters of thanks or taking note of what you love and you don’t through sales reports, our relationship with you our customer is the focus of our business.” Goodman New Zealand's core values:“Customer+focusOur customers are at the heart of everything we do.We believe success comes from listening to our customers. We focus on building relationships for the long term and delivering innovative solutions to meet our customers’ needs.
Focus on customers
Source: www.fonterra.com
Teamwork
Communication style
Air New Zealand
Draws inspiration from the Maori tradition:
“To communicate the way we see the world and the principles that guide us, we look to our famous Koru.”
“The Koru is beautiful and tenacious. Even in the most adverse situations it is able to regenerate and re-grow.”
Communication style: direct*, clear*, sincere, sentimental, colloquial
Focused on New Zealand Supported by data and facts
We will strive to be number one in every market we serve by creating a workplace where teams are committed to our customers.Our people make us who we are. They are the face of Air New Zealand. We welcome the things that make individuals different, as we celebrate the one thing that we all share - our Air New Zealand.We have a sense of community and a share in the success of Air New Zealand and its place on the world stage.It is about who you are, that counts.
Our Awards Our Fleet Enhancement Air New Zealand has committed over $2.5 billion
to updating our fleet with Boeing 777-300ERs and Boeing 787-9s.
Sustainable Bio fuel On the ground, our support vehicles at Auckland,
Blenheim and Christchurch airports are running on 20% biodiesel.
Kia ora, Thank you,Grazie
http://www.edwardthall.com/ http://geert-hofstede.com/ http://www.maori.info/ http://www.teara.govt.nz/en http://www.airnewzealand.com/ http://www.fonterra.com/global/en http://www.thewarehouse.co.nz/
Sources
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