Interactive Television

Faris NurHakim

What is iTV?

Viewers interact with television

content as they view it. Establishing a two-way communication between viewers and content providers.

Set top box + TV

Forms of iTV

•

Full Programme

Control–

Video-On-Demand (VOD)

–

Pause, Rewind, Fast-Forward, Record

Forms of iTV

•

Influencing Content–

viewers get to choose or influence plot details and endings

–

polls, questions, comments, and other forms of (virtual) audience response back into the show

Forms of iTV

•

24/7 Couch Potato Syndrome–

tcommerce

–

Two Screen Solution

How iTV

works

A hunter shoots a bear on YouTube

TiVo

mioTV

mio

Stadium Interactive Application

http://mio.singtel.com/miotv/about_mio_stadium.asp

HubStation

by StarHub

Why iTV?

•

More choice for consumers•

Market segmentation for businesses

thank you