Kat
hryn
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ate)
Dur
ant
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2
insightful observations
“a retail story”
Kat
hryn
(K
ate)
Dur
ant
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2 enticement …
novel naming, unique signage, attractive window displays say
“come on in”
Kat
hryn
(K
ate)
Dur
ant
30.1
0.01
2 wooing the senses …
seductive displays, tantalizing aromas, ambient lighting say
“stay awhile”
Kat
hryn
(K
ate)
Dur
ant
30.1
0.01
2 enthusiastic informers
brand believers who enthusiastically educate while promoting their products say
“trust me”
Kat
hryn
(K
ate)
Dur
ant
30.1
0.01
2 incentives
sales, social consciousness, consignments, promotions say
“choose me”
Kat
hryn
(K
ate)
Dur
ant
30.1
0.01
2 expert observation …
"I probably have traveled and walked into more variety stores than anybody in America. I am just trying to get ideas, any kind of ideas that will help our company. Most of us don't invent ideas. We take the best ideas from someone else."
Sam Walton Founder of Wal-Mart
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