Jackie Hutter, MS, JDChief IP StrategistThe Hutter Group LLC & Patent MatchMakerDecatur, GAWeb: www.JackieHutter.com www.PatentMatchMaker.comBlog: www.ipAssetMaximizer.comTwitter: @ipStrategist

Innovations in Corporate IP Innovations in Corporate IP Management: Management: Methodologies to Reduce Outside Methodologies to Reduce Outside IP Counsel CostsIP Counsel Costs

Today’s Legal Service Today’s Legal Service RealitiesRealities

Traditional Methods of Traditional Methods of Reducing IP Legal CostsReducing IP Legal Costs

Traditional Methods of Traditional Methods of Reducing IP Legal Costs Will Reducing IP Legal Costs Will Not Work TodayNot Work Today

Idea 1: Conduct a REAL Idea 1: Conduct a REAL AuditAudit

Idea 1: Conduct a REAL Idea 1: Conduct a REAL AuditAudit

Idea 2: Go Fully PaperlessIdea 2: Go Fully Paperless

Idea 2: Go Fully PaperlessIdea 2: Go Fully Paperless

Idea 3: Super-Charge Idea 3: Super-Charge Your StaffYour Staff

Idea 4: Do You Really Need Idea 4: Do You Really Need a Full-Time Docket Clerk?a Full-Time Docket Clerk?

Idea 5: Consider Micro-Firms Idea 5: Consider Micro-Firms for Routine Procurement for Routine Procurement TasksTasks

Idea 6: Hire Good Counsel in Idea 6: Hire Good Counsel in Low Cost MarketsLow Cost Markets

Idea 7: Forget What You Idea 7: Forget What You Thought You Knew About Thought You Knew About Buying IP Legal ServicesBuying IP Legal Services