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Marketing Innovation
Circ.us...
tells stories through participation
and innovation.
What is Innovation?
Why Is Innovation Important For Marketers?
How to Incorporate Innovative Thinking into Your Marketing?
Innovation is creativity with a job to do
-John Emmerling
“I think my job is done here”
Why bother?
40% of the major corporations that existed in America in 1975
no longer exist today*
*Winning At New Products, Robert G. Cooper
“Don’t blame me, I am in the
marketingdepartment”
adding market value through innovation
[email protected] Stage One Needs Based Assessment
“The universe is made of stories, not of atoms.” - Muriel Rukeyser
[email protected] Stage Four Opportunity Evaluation
Example 1 Dunkin Run
Example 2 Fiat Eco Drive
Talk is Cheap
Yes, there are alternatives
to innovation.
“I can't understand why people are frightened of new ideas. I'm frightened of the old ones.”
-John Cage
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