Marketing Solutions

©2013 LinkedIn Corporation. All Rights Reserved.

Building Relationships with the World’s Professionals

Presented to:Brenda Gonzalez | Initiative Chicago | July 31, 2013

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Agenda

Platform Overview

Audience and Behavior

Marketing Solutions

Priority and Initiatives Discussion

Next Steps

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Our Mission.Connect the world’s professionals to make them more productive and successful

Enabling Companies to Achieve Key Objectives

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Hire Market Sell

PRECISE TARGETINGAuthentic Profile Data

LinkedIn’s Global Footprint

225M+Registered members

as of January 9, 2013

3M+

Australia

17M+

India 4M+

SE Asia

6M+

Canada

70M+USA

10M+

Brazil

EuropeAmericas

34M+

APAC39M+80M

+

2M+

DACH

3M+

Italy4M+

France

3M+

Spain

3M+

NL

10M+

UK

125M+Monthly Unique

Visitors

63%Of LinkedIn members are outside of the US

EMEA50M+

UAE1M+

1M+

Sweden

1M+

Belgium

Global Reach at Scale

1 in every 3 Professionals in the world are LinkedIn

55%2

College grad or post grad$83K

2

Average household income

Business Decision Makers

7.9M1

Sources: 1. Internal LinkedIn data, October 2012; 2. The Nielsen Company @ Plan Rel 4 2011; 3. comScore US Media Metrix Data, September 2012

32xMore buying power than average Internet sites

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Agenda

Platform Overview

Audience and Behavior

Marketing Solutions

Priority and Initiatives Discussion

Next Steps

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5

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225 million minds.One aspirational mindset.

Professional NetworksPersonal Networks

Career info

Updates on brands

Current affairs

Info on friends

Info on personal interests

Entertainment updates

Source: Q10a– Information to receiveBase: Professional SN users (5204) Personal SN users (8692)

LinkedIn Users are Actively ‘Leaning In’ and Participating in a Professional Dialogue

26% higher than personal

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3

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“Spend Time” dd“Invest Time”

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Content Engagementis our core

6XMore engagement with content vs. jobs

BRANDS

2.7MM Company PagesCompany UpdatesSlideShareGroups

THOUGHTLEADERS

200+ Influencers

NEWS1.3MM PublishersLinkedIn Today

PEERS1.5MM GroupsConnections

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Agenda

Platform Overview

Audience and Behavior

Marketing Solutions

Priority and Initiatives Discussion

Next Steps

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The value we bring to Marketers

Audience

Affluent, in-market decision makers

Context

Professional environment engenders

trust and confidence

Impact

Network effect extends your marketing beyond the initial

investment

….Driving superior results

2x

more likely to purchase and recommend1

Company Followers

4x better vs. Twitter and Facebook2

B2B conversions

50% more likely to purchase from a company they engage with on LinkedIn3

Company Presence

Sources: 1. Client Follower research study in the U.S., 2012; 2. Hubspot study of 3,128 B2B companies in 2011; 3. LinkedIn Follower Research, 2012

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The Company Page is Core to Engaging Audiences

Job FunctionIndustrySeniorityOccupationCompany SizeEducation / DegreeGeographic LocationCompany NameAgeGroup Participation# of Connections

Precisely Target your Audience Profile

Targeted Display Ads– Desktop & Tablet Prominent placement

Limited competition

Clutter-free environment

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Ensure standout; just one message is sent every 60 days

Prompt user to take action with customizable response button

Encourage on-going dialogue with optional social widgets

InMail lets you Speak Directly to your Audience

Strong Engagement

Send a personalized message directly to a member’s inbox

Sponsored Polls Engage around Topics Relavent to your Company

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Receive timely intelligence from a targeted focus group

Encourage interaction that fuels earned media

Tailor the experience with ads displayed by user response

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Sponsored Groups create a community around your Brand

Create a branded community where members discuss topics that matter to them

Influence organic discussions with potential advocates

Demonstrate thought leadership and build loyalty

Own ad space in the Group to distribute content

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Sponsored Updates

Blackberry

Blackberry - Sponsored

Blackberry

Sponsored

Blackberry Sponsored

Distribute thought-leadership across all devices

Which plan is right for your business?• Interest and needs

Which plan is right for your business?• Size and expense

Custom Applications Create an engaging personalized member experience using LinkedIn

data

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Agenda

Platform Overview

Audience and Behavior

Marketing Solutions

Priority and Initiatives Discussion

Next Steps

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4

5

Priority Accounts and Joint Planning

Analyze & Optimize

Engage Followers: Post Updates

Build Community: Acquire Followers

Establish Presence:Develop branding assets

xyzCo

xyzCo

Ed Franklin

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO Jobs, News & more!

XYZ.CO

Grow Your Career by Following:

XYZ.CO

Cecile, get the latest on XYZ.CO Jobs, News & more!

XYZ.CO

#Hiretowin

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Thank You & Next Steps

36%

28%

19%17% 16%

14%12%

10%9% 8% 8% 6% 6%

LinkedIn reaches more Business Elite monthly than any other site measured

25Source: BE: Global 2012

459K+ BE visit LinkedIn monthly

202K+ BE visit LinkedIn daily

Professional and affluent audience

1Society for New Communications Research, US 20102LinkedIn Audience 360 Survey, US, August 2011

90%of professionals use social media to get access to thought leadership and information they couldn’t get elsewhere1

81% of LinkedIn members prefer to have separate social networks for their personal and professional lives2

3 out of 4professionals rely either lightly or heavily on professional networks to support business decisions1

Our Marketing Solutions All powered by our precise and authentic targeting

Company Pages- Follower Updates (free)- Sponsored Content to non-

followers (paid) Social Ad: Follow Company

Groups- Enhanced 100% SOV Ad

Units- Custom – Custom Right Rail- Managed – Custom Right Rail

& Editorial CurationSocial Ad: Join Group

Mobile- Mobile – sponsored content- iPad –

- Sponsored content- Targeted Display- Full Page takeovers

Slideshare Channels, Sponsorship, Banners

APIs/Plug-InsCustom Executions built by LinkedIn Certified Developers (CDP)

Standard Display Ads300x250, 1x1 text link, 728x90, 160x600

Sponsored InMails

Sponsored Polls

Content Modules Exp video content modulesSlideshare Content Modules

Social Ads Join Group & Follow Company

SocialCore

PRECISE TARGETINGAuthentic Profile Data

API / Off-Platform