Marketing Solutions
©2013 LinkedIn Corporation. All Rights Reserved.
Building Relationships with the World’s Professionals
Presented to:Brenda Gonzalez | Initiative Chicago | July 31, 2013
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Agenda
Platform Overview
Audience and Behavior
Marketing Solutions
Priority and Initiatives Discussion
Next Steps
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Our Mission.Connect the world’s professionals to make them more productive and successful
Enabling Companies to Achieve Key Objectives
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Hire Market Sell
PRECISE TARGETINGAuthentic Profile Data
LinkedIn’s Global Footprint
225M+Registered members
as of January 9, 2013
3M+
Australia
17M+
India 4M+
SE Asia
6M+
Canada
70M+USA
10M+
Brazil
EuropeAmericas
34M+
APAC39M+80M
+
2M+
DACH
3M+
Italy4M+
France
3M+
Spain
3M+
NL
10M+
UK
125M+Monthly Unique
Visitors
63%Of LinkedIn members are outside of the US
EMEA50M+
UAE1M+
1M+
Sweden
1M+
Belgium
Global Reach at Scale
1 in every 3 Professionals in the world are LinkedIn
55%2
College grad or post grad$83K
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Average household income
Business Decision Makers
7.9M1
Sources: 1. Internal LinkedIn data, October 2012; 2. The Nielsen Company @ Plan Rel 4 2011; 3. comScore US Media Metrix Data, September 2012
32xMore buying power than average Internet sites
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Agenda
Platform Overview
Audience and Behavior
Marketing Solutions
Priority and Initiatives Discussion
Next Steps
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3
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5
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225 million minds.One aspirational mindset.
Professional NetworksPersonal Networks
Career info
Updates on brands
Current affairs
Info on friends
Info on personal interests
Entertainment updates
Source: Q10a– Information to receiveBase: Professional SN users (5204) Personal SN users (8692)
LinkedIn Users are Actively ‘Leaning In’ and Participating in a Professional Dialogue
26% higher than personal
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3
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“Spend Time” dd“Invest Time”
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Content Engagementis our core
6XMore engagement with content vs. jobs
BRANDS
2.7MM Company PagesCompany UpdatesSlideShareGroups
THOUGHTLEADERS
200+ Influencers
NEWS1.3MM PublishersLinkedIn Today
PEERS1.5MM GroupsConnections
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Agenda
Platform Overview
Audience and Behavior
Marketing Solutions
Priority and Initiatives Discussion
Next Steps
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The value we bring to Marketers
Audience
Affluent, in-market decision makers
Context
Professional environment engenders
trust and confidence
Impact
Network effect extends your marketing beyond the initial
investment
….Driving superior results
2x
more likely to purchase and recommend1
Company Followers
4x better vs. Twitter and Facebook2
B2B conversions
50% more likely to purchase from a company they engage with on LinkedIn3
Company Presence
Sources: 1. Client Follower research study in the U.S., 2012; 2. Hubspot study of 3,128 B2B companies in 2011; 3. LinkedIn Follower Research, 2012
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The Company Page is Core to Engaging Audiences
Job FunctionIndustrySeniorityOccupationCompany SizeEducation / DegreeGeographic LocationCompany NameAgeGroup Participation# of Connections
Precisely Target your Audience Profile
Targeted Display Ads– Desktop & Tablet Prominent placement
Limited competition
Clutter-free environment
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Ensure standout; just one message is sent every 60 days
Prompt user to take action with customizable response button
Encourage on-going dialogue with optional social widgets
InMail lets you Speak Directly to your Audience
Strong Engagement
Send a personalized message directly to a member’s inbox
Sponsored Polls Engage around Topics Relavent to your Company
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Receive timely intelligence from a targeted focus group
Encourage interaction that fuels earned media
Tailor the experience with ads displayed by user response
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Sponsored Groups create a community around your Brand
Create a branded community where members discuss topics that matter to them
Influence organic discussions with potential advocates
Demonstrate thought leadership and build loyalty
Own ad space in the Group to distribute content
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Sponsored Updates
Blackberry
Blackberry - Sponsored
Blackberry
Sponsored
Blackberry Sponsored
Distribute thought-leadership across all devices
Which plan is right for your business?• Interest and needs
Which plan is right for your business?• Size and expense
Custom Applications Create an engaging personalized member experience using LinkedIn
data
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Agenda
Platform Overview
Audience and Behavior
Marketing Solutions
Priority and Initiatives Discussion
Next Steps
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Priority Accounts and Joint Planning
Analyze & Optimize
Engage Followers: Post Updates
Build Community: Acquire Followers
Establish Presence:Develop branding assets
xyzCo
xyzCo
Ed Franklin
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO Jobs, News & more!
XYZ.CO
Grow Your Career by Following:
XYZ.CO
Cecile, get the latest on XYZ.CO Jobs, News & more!
XYZ.CO
#Hiretowin
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Thank You & Next Steps
36%
28%
19%17% 16%
14%12%
10%9% 8% 8% 6% 6%
LinkedIn reaches more Business Elite monthly than any other site measured
25Source: BE: Global 2012
459K+ BE visit LinkedIn monthly
202K+ BE visit LinkedIn daily
Professional and affluent audience
1Society for New Communications Research, US 20102LinkedIn Audience 360 Survey, US, August 2011
90%of professionals use social media to get access to thought leadership and information they couldn’t get elsewhere1
81% of LinkedIn members prefer to have separate social networks for their personal and professional lives2
3 out of 4professionals rely either lightly or heavily on professional networks to support business decisions1
Our Marketing Solutions All powered by our precise and authentic targeting
Company Pages- Follower Updates (free)- Sponsored Content to non-
followers (paid) Social Ad: Follow Company
Groups- Enhanced 100% SOV Ad
Units- Custom – Custom Right Rail- Managed – Custom Right Rail
& Editorial CurationSocial Ad: Join Group
Mobile- Mobile – sponsored content- iPad –
- Sponsored content- Targeted Display- Full Page takeovers
Slideshare Channels, Sponsorship, Banners
APIs/Plug-InsCustom Executions built by LinkedIn Certified Developers (CDP)
Standard Display Ads300x250, 1x1 text link, 728x90, 160x600
Sponsored InMails
Sponsored Polls
Content Modules Exp video content modulesSlideshare Content Modules
Social Ads Join Group & Follow Company
SocialCore
PRECISE TARGETINGAuthentic Profile Data
API / Off-Platform
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