Ingredients of Successful
Company
16
Customer Acquisition• Customer is King• Customer On-
boarding Follow KISS (Keep it
Simple Silly)• Automate
Customer On-boarding Process
• Make your registration page pleasing
• Offer Attractive & Affordable Subscription Plans
Freemium is Best
• Try before you buy (
Freemium) is Sexy• All the rest of the
products around offer freemium
• Analyse if freemium could work for you
• Plan what your free plan gotta offer
• Extend free Trial for prospects
Freemium Analytics
• Keep an eye on your trial Conversions
• Understand who is the potential customer
• Predict the revenue for the next month, quarter
• Understand the problems of non-engaging customers
Subscription Management• Identify the
Pricing Plans• Analyse and
increase the adoption rate of your pricing plans
• Offer attractive pricing model
• Choose the best charging frequency
• Make sure you have plans to cater for various segments of your targeted segments
Recurring Billing• Analyse and
increase the adoption rate of your pricing plans
• Offer attractive pricing model
• Choose the best charging frequency
• Make sure you have plans to cater for various segments of your targeted segments
• Incorporate Dunning
• Discounts & Coupons
SaaS Security• RBAC – for
granular access control
• Security in all layers
• Data Security Policies
• Security against Subscription Plans
• Adhering to OWASP security Guidelines
• Support for Single Sign On
• API Security• SSO & Open Auth
Database Isolation • Size database per customer?
• Targeted Domain• Schema level
customizations• Price of your product?• No. of prospective
customers you are targeting?
• Average usage concurrency
• Usage Pattern• Collaboration
between customers
• White Labelling• Language Preference• Support for custom
fields• Customizable business
policies• Email templates• Workflow
Customization• Billing Customization• Master data
Manipulation
Customizability & Configurability
• Integratibility is the key influencer in SaaS adoption
• Provide Extension & hooks to integrate other Apps
• Be independent on Technology via APIs
• REST & XML Support
Integratibility & Extendibility
• More the Product Self Serviceable, the less cost, effort, churn will be.
• Keep it Silly & Simple• Supportive
Documentation• Customer success
driven• Identify Customer
needs and automate
Self Servicing
• Build distributed, SOA based architecture
• Scale as and when needed
• Analyse & understand the product Demand
• Implement effective Caching, CDN etc
• Identify Potential performance bottlenecks and address it
Performance, Scalability & Availability
• Automate backup Process
• Keep Customers informed about Planned Maintenance
• Do Maintenance on Off Hours
• Check for Redundancy• Learn from Service
outages• Test, Test,Test & Test
Operations & Maintenance
Pick the Perfect Cloud• Pricing• Expertise• Reliability• Financial Stability• Easy Manageability• Customer Support• Transparency
• Provide support for customizing email messages
• Support for Multi Language
• Support for configuring dispatch details such as SMTP, port no., etc
• Support for Dynamic Place Holders
Automate Messaging
• Identify the right candidates for WF
• Automate the Business Process
• Provide Customizable Process Flows
• 0% Hardcode• Be ZERO dependant
on IT Folks • Empower Business
Users with the power of WF Designers
Dynamic Workflows
• % of Active & Inactive Trial Customers
• % of Paid Customers• Identify the Potentials
Customers• Identify Cross Selling
& Upselling Opportunities
• Predict the LTV & ARPC(U)
• Predict MRR
Business Analytics
Presented by Ilyas. F, Technical Evangelist, http://www.techcello.com
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