The most valuable social media brands are concentrated in the USA (82 bn $), China (28 bn $) and Europe (13 bn $). Together, the top ten social media brands have a total brand value of 92 bn $, the four most valuable brands alone accounting for 71 bn $ of this amount.
The Most ValuableSocial Media Brands 2012
18
13
4.03.7
3.6
3.5
3.1
3.0
11
29
Europe:13 bn $
China: 28 bn $
92bn $ represents the aggregate value
of the top ten social media brands.
USA: 82 bn $
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