TO 46% OF ONLINE SHOPPERS IN GREECE, “SECURE PAYMENT METHOD FROM KNOWN PROVIDER” WAS THE MOST IMPORTANT
FEATURE OF AN ONLINE STORE.GREECE: MOST IMPORTANT FEATURES OF ONLINE SHOPS, IN % OF ONLINE SHOPPERS, NOVEMBER 2015
SECURE PAYMENT METHOD FROM KNOWN PROVIDER
LOW PRICES AND OFFERS
EASY AND QUICK NAVIGATION
CLEAR TERMS OF USE
POSITIVE REVIEWS ON WEBSITES/BLOGS
Note: does not add up to 100% due to multiple answers possibleDefinition: the key features of online shops that positively affect the perception of this shop by the shoppers and wins them as customersSurvey: based on a survey of 1,200 online shoppers conducted between October and November 2015Source: ELTRUN, December 2015; cited in the report “Europe Online Payment Methods: First Half 2016” by yStats.com
EASY AND QUICK NAVIGATION
46%
42%
37%
35%
32%
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