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INBOUNDMARKETING SUMMITNEW YORK CITY 2013RECAP
Credit: Jasmine Wingfield
INBOUND MARKETING SUMMIT 2013TOOK PLACE IN NYC ON APRIL 4-5.
Content managers, digital strategists, bloggers, and all kinds of social media devotees gathered to LISTEN, LEARN, AND CONNECT.
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Over 40 speakers got realabout topics like
SOCIAL STRATEGY, CONTENT MARKETING,SOCIAL CRM, AND MOBILE.
CONTENT
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Jim Howard, CEO of CrownPeak, remarked that“CONTENT MARKETING MAY BE THE MOST IMPORTANT THING YOU DO THIS YEAR.”
WHOA!
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Trip Kucera from Aberdeen Group said good content marketing is about sharing…
“…the right content at the right time through the right channel to the right person.”
Credit: Ste�anie Christofore
BUT WHAT CONTENT IS THE RIGHT TYPE OF CONTENT?
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Julie Roehm, Chief Storyteller,Senior Vice President Marketing,SAP, said that
the best content tells a story.
Credit: Patrick Gruban
She noted that people have been telling stories to communicate since the dawn of time…
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and that “now, more than ever, it’simportant we break through the clutter.”
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Great!But what TYPES of content work best?
Credit: Patrick Gruban
Speakers in the State of Inbound Marketing panel revealed their “desert island content” i.e. favorite content to be:
Credit: Patrick GrubanCredit: VFS Digital Design
”interactive content“Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot
Credit: Patrick Gruban
”events“Jennifer Wong, Marketing at HasO�ers
Credit: Patrick Gruban”video“Steve Rotter, VP of Digital Marketing Solutions and Thomas Koletas, SVP of Madison Logic
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In fact,
VIDEO
was one of the hottest
topics at IMS.
“If you want to engage your audience, you want to get on video.”Rob Ciampa, VP of Sales & Marketing at Pixability
There was plenty of talk on theimportance of building relationships…
Michelle Andres, Vice President of Digital Media for the Baltimore Ravens, encouraged brands to be genuine:
“It’s not always going to be rainbows and gumdrops…Be willing to embrace what customers say about you, good or bad.”
Rick Bakas, wine expert and founder of Bakas Media, pointed out that relationship-building takes time…
@SocialEddy
…just as it takes three years to ready grapes for harvest.
Jason Thibeault, Sr. Director of MarketingStrategy at Limelight, used an awesomeShakespeare analogy to stress the importance of:
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Connectedness,AUTHENTICITY, and Consistency.
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There was plenty of greatdiscussion on the importance of
MEASURING INFLUENCE
Credit: William Warby
Jennifer Betka, SVP of Marketing atWikia, said to “focus on relevant fans, not numbers.”
Credit: Montecruz Foto
While Andrew Dumont from SEOmoz said “The big challenge is analyzing data and understanding it quickly to drive campaigns.”
Credit: GrapeCity Inc.
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Several speakers emphasized the need toBE YOUR OWN PUBLISHER!
Larry Weber, CEO and Chairman of Racepoint Group, said that “All great brands are become publishing companies.”
Credit: Alan Light
While Mike Volpe from HubSpot encouraged brands to be like Oprah and “think more like amedia company.”
Credit: Gwan Kho
“Curation is a wonderful thing…It helps you build an inventory.”
Allen Bonde, Chief Strategist at The Pulse Network,reminded everyone of the usefulness of curatingexisting content:
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So, what werethe KEY TAKEAWAYS?
Credit: Ronaldo Ferreira
1. VIDEO, VIDEO, VIDEO!!!
Credit: Dee Bamford
2. Be an authentic brand.
Credit: Ronaldo Ferreira
3. Tell a great story to your audience.
Credit: Ronaldo Ferreira
4. Use data to power your campaigns.
Credit: Alexander Baxevanis
5. Think like a publisher.
Credit: Ronaldo Ferreira
That about sums it up!For help with your inbound marketing, visit www.socialeddy.com
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