Inaugural Conference on Student Affairs Governance: Issues, Challenges and Opportunities
NEW ECONOMIC MODEL NEW EMPLOYMENT
AHMAD ZAINUDDIN
The New Economic Model (NEM) is based on Creativity and innovation
The key driver of the New Economic Model is the Economic Transformation
Programme(ETP). The ETP builds upon the policy directions, strategies and programmes
of the 10th Malaysia Plan.
The 12 NKEAs are at the core of the ETP. It acts as drivers of economic activity that has the
potential to directly and materially contribute a quantifiable amount of economic growth to
the Malaysia economy
12 NKEAs with employment potentials
1. Oil Gas and energy2. Palm Oil3. Financial Services4. Tourism5. Business Services6. Electronics and Electrical7. Wholesale and Retail8. Education9. Healthcare10. Communications Content and Infrastructure11. Agriculture12. Greater KL/Klang Valley
Major concerns now and the extreme future
Change in demographyPopulation growth, birth rates, income, age structure, ethnicity and migration flows
Change in growing demand that human desires place upon the natural resources and services
GlobalizationMore interconnected and interdependent
Change in global climateHuman industrial activity is changing the chemical composition of the atmosphere
Change in TechnologyEmerging energy technologies and advances in biotech, nanotech and materials
science. Modern health care and pharmacology are shifting population age structures
THE RISE OF THE CREATIVE CLASS* AS KEY DRIVING FORCE FOR ECONOMIC DEVELOPMENT IN THE NEW ECONOMIC
MODEL BASED ON CREATIVITY AND INNOVATION
* Richard Florida
TWO MAJOR EMERGENT CREATIVE CLASS/CLUSTER
Super Creative CoreScience, Engineering, Education, Computer Programming, Research, Arts, Design and
MediaCreative Professional (Classic Knowledge Workers)
HealthCare, Business and Finance, legal and education
In a very competitive employment environment, creative skills remain highly sought after and valuable. The Creative Class/people is a class of workers where jobs is to create meaningful
new form and innovation.
Our economy is moving from an older corporate-centered system defined by large
companies to a more people-driven one
The essential task is to unleash the creative energies, talent and potential of everyone.
Every human being is creative
The key to improving the lot of underpaid, unemployed, and disadvantaged people lies not in social welfare programs or short term handout, BUT rather in tapping their innate creativity and integrating them fully into the
innovation and creative economy
The key difference between the Creative Class and other classes lies in what its members are primarily paid to do. Members of the Working Class and the service Class are primarily paid to do routine, mostly physical work, whereas
those in the Creative Class are paid to use their minds-the full scope of their cognitive
and social skills.
The core of the Creative Group/Class to include people in science and engineering,
architecture and design, education, arts, music, and entertainment whose economic
function is to create new ideas, new technology and new creative content.
Also includes a broader group of creative professionals in business and finance, law,
health care, and related fields
The varied forms of creativity that we typically regard as different from one another-technological creativity (or invention),
economic creativity (entrepreneurship) and artistic and cultural creativity among others-are in fact deeply interrelated. Not only do
they share a common thought process, they reinforce each other through
cross-fertilization and mutual stimulation.
Truly creative individuals, from artists, designer, engineers and writers to scientists and open
source software developers are driven primarily by internal motivations by the
intrinsic reward and satisfactions of their pursuits.
Intrinsic motivation is conducive to creativity, but extrinsic motivation is detrimental.
Creative people come in many different forms. Some are mercurial and intuitive in their work habits, others
methodical. Some prefer to channel their energies into big, radical ideas; others are tinkerers and improvers.
Some are at their best when they work in groups; others like nothing better than to be left alone.
What all of these people have in common is a need for organizations and environments that will allow them to be
creative-that values their input, challenge them, have mechanisms for mobilizing resources around ideas and that
are receptive to both small changes and the occasional game changer.
The Creative Class/Group numbers 300 million workers in the eighty two
nations.
The highest ranking countries have close to one half of their workforce in the Creative Class.
Singapore takes the top spot, with 47.3 percent of its workforce in the Creative Class. Netherlands with 46.2 percent and
Switzerland with 44.8 percent. Australia is fourth, with 44.5 percent of its workforce in
the Creative Class.
Scandinavian and Northern European countries take many of the top spots : Sweden (43.9 percent),
Belgium (43.8 percent), Denmark (43.7 percent), Finland (43.4 percent), Norway (42.1 percent) and
Germany (41.6 percent).
Canada ranks twelfth, with 40.8 percent of its workforce in the Creative Class. Of the countries with
newly advanced economic development-the BRICs (Brazil, Russia, India, China)-Russia ranks highest at twentieth (38.6 percent), Brazil is fifty seventh (18.5
percent) and China is seventy fifth (7.4 percent).
ROLE OF THE UNIVERSITY
THE UNIVERSITY IS A KEY INSTITUTION OF THE INNOVATION CREATIVE ECONOMY BUT WHAT
IS NOT SO WIDELY UNDERSTOOD IS THE MULTIFACETED ROLE IT PLAYS.
IT IS NOT ABOUT DEGREES ALONE!
IT IS ABOUT BUILDING AN EDUCATION SYSTEM THAT SPURS,NOT SQUELCHES, CREATIVITY
IT IS ABOUT FORSIGHTING, ANTICIPATING NEW KNOWLEDGE , TRENDS AND FUTURE NEEDS
OF HUMAN LIFE
IT IS ABOUT CROSS FERTILIZATION OF KNOWLEDGE
IT IS ABOUT DIVERSITY AND OPENESS TO NEW IDEAS
IT IS ABOUT BREAKING DOWN BARRIERS (ACADEMIC AND NON ACADEMIC)
IT IS ABOUT EXTENSIVE TECHNOLOGY DEPLOYMENT
IT IS ABOUT DEVELOPING TALENT WITH AMBITIOUS GLOBAL MINDSET, HIGHLY SKILLED
AND ENTREPRENEURIALIT IS ABOUT HIGH TOLERANCE , OPENESS AND
ACCEPTANCE OF DIVERSE VALUES.
With all that in place, employability is no issue.
TO CONCLUDE, THIS COUNTRY NEEDS TO MASSIVELY INCREASE ITS INVESTMENTS IN ITS
HUMAN CREATIVE CAPITAL.
A SHARED GOVERNANCE INITIATIVES WITHIN THE UNIVERSITY SYSTEMS IS HIGHLY DESIRED
THANK YOU
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