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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
2
December
2011
Chief PatronDr. JOSE G. VARGAS-HERNANDEZ
Member of the National System of Researchers, Mexico
Research professor at University Center of Economic and Managerial Sciences,University of Guadalajara
Director of Mass Media at Ayuntamiento de Cd. Guzman
Ex. director of Centro de Capacitacion y Adiestramiento
PatronDr. Mohammad Reza Noruzi
PhD: Public Administration, Public Sector Policy Making Management,
Tarbiat Modarres University, Tehran, IranFaculty of Economics and Management, Tarbiat Modarres University, Tehran, Iran
Young Researchers' Club Member, Islamic Azad University, Bonab, Iran
Chief AdvisorsDr. NAGENDRA. S.Senior Asst. Professor,
Department of MBA, Mangalore Institute of Technology and Engineering, Moodabidri
Dr. SUNIL KUMAR MISHRAAssociate Professor,
Dronacharya College of Engineering, Gurgaon, INDIA
Mr. GARRY TAN WEI HANLecturer and Chairperson (Centre for Business and Management),
Department of Marketing, University Tunku Abdul Rahman, MALAYSIA
MS. R. KAVITHAAssistant Professor,
Aloysius Institute of Management and Information, Mangalore, INDIA
Dr. A. JUSTIN DIRAVIAMAssistant Professor,
Dept. of Computer Science and Engineering, Sardar Raja College of Engineering,
Alangulam Tirunelveli, TAMIL NADU, INDIA
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
3
December
2011
Editorial BoardDr. CRAIG E. REESE
Professor, School of Business, St. Thomas University, Miami Gardens
Dr. S. N. TAKALIKARPrincipal, St. Johns Institute of Engineering, PALGHAR (M.S.)
Dr. RAMPRATAP SINGHProfessor, Bangalore Institute of International Management, KARNATAKA
Dr. P. MALYADRIPrincipal, Government Degree College, Osmania University, TANDUR
Dr. Y. LOKESWARA CHOUDARYAsst. Professor Cum, SRM B-School, SRM University, CHENNAI
Prof. Dr. TEKI SURAYYAProfessor, Adikavi Nannaya University, ANDHRA PRADESH, INDIA
Dr. T. DULABABUPrincipal, The Oxford College of Business Management, BANGALORE
Dr. A. ARUL LAWRENCE SELVAKUMARProfessor, Adhiparasakthi Engineering College, MELMARAVATHUR, TN
Dr. S. D. SURYAWANSHILecturer, College of Engineering Pune, SHIVAJINAGAR
Dr. S. KALIYAMOORTHYProfessor & Director, Alagappa Institute of Management, KARAIKUDI
Prof S. R. BADRINARAYAN
Sinhgad Institute for Management & Computer Applications, PUNE
Mr. GURSEL ILIPINARESADE Business School, Department of Marketing, SPAIN
Mr. ZEESHAN AHMEDSoftware Research Eng, Department of Bioinformatics, GERMANY
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
4
December
2011
Mr. SANJAY ASATIDept of ME, M. Patel Institute of Engg. & Tech., GONDIA(M.S.)
Mr. G. Y. KUDALEN.M.D. College of Management and Research, GONDIA(M.S.)
Editorial Advisory BoardDr. MANJIT DAS
Assistant Professor, Deptt. of Economics, M.C.College, ASSAM
Dr. ROLI PRADHANMaulana Azad National Institute of Technology, BHOPAL
Dr. N. KAVITHAAssistant Professor, Department of Management, Mekelle University, ETHIOPIA
Prof C. M. MARANAssistant Professor (Senior), VIT Business School, TAMIL NADU
Dr. RAJIV KHOSLAAssociate Professor and Head, Chandigarh Business School, MOHALI
Dr. S. K. SINGHAsst. Professor, R. D. Foundation Group of Institutions, MODINAGAR
Dr. (Mrs.) MANISHA N. PALIWALAssociate Professor, Sinhgad Institute of Management, PUNE
Dr. (Mrs.) ARCHANA ARJUN GHATULEDirector, SPSPM, SKN Sinhgad Business School, MAHARASHTRA
Dr. NEELAM RANI DHANDAAssociate Professor, Department of Commerce, kuk, HARYANA
Dr. FARAH NAAZ GAURIAssociate Professor, Department of Commerce, Dr. Babasaheb Ambedkar Marathwada
University, AURANGABAD
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
5
December
2011
Prof. Dr. BADAR ALAM IQBALAssociate Professor, Department of Commerce, Aligarh Muslim University, UP
Dr. CH. JAYASANKARAPRASADAssistant Professor, Dept. of Business Management, Krishna University, A. P., INDIA
Technical AdvisorsMr. Vishal Verma
Lecturer, Department of Computer Science, Ambala, INDIAMr. Ankit Jain
Department of Chemical Engineering, NIT Karnataka, Mangalore, INDIA
Associate EditorsDr. SANJAY J. BHAYANI
Associate Professor ,Department of Business Management, RAJKOT, INDIA
MOID UDDIN AHMADAssistant Professor, Jaipuria Institute of Management, NOIDA
Dr. SUNEEL ARORAAssistant Professor, G D Goenka World Institute, Lancaster University, NEW DELHI
Mr. P. PRABHUAssistant Professor, Alagappa University, KARAIKUDI
Mr. MANISH KUMARAssistant Professor, DBIT, Deptt. Of MBA, DEHRADUN
Mrs. BABITA VERMA
Assistant Professor, Bhilai Institute Of Technology, DURG
Ms. MONIKA BHATNAGARAssistant Professor, Technocrat Institute of Technology, BHOPAL
Ms. SUPRIYA RAHEJAAssistant Professor, CSE Department of ITM University, GURGAON
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
6
December
2011
Threshold effects in the relationshipbetween oil revenues and growth in oil
exporting countries
Mohsen MehraraProfessor Assistant of Economics faculty
of University of Tehran
Seyed Mohammad HosseinSadr
Student of Economics Faculty ofUniversity of Tehran
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
7
December
2011
Abstract:
While there is much evidence to support the resource curse hypothesis for resource abundant
countries, some studies have found that oil booms raise the economic growth of oil exporting
countries. This paper examines the issue of the existence of the threshold effects in therelationship between oil revenues and output growth in oil-exporting countries, applying panel
regressions. The empirical results strongly suggest the existence of a threshold beyond which oil
revenues growth exerts a negative effect on output. The results indicate that the threshold of
growth rate of oil revenues above which oil revenues significantly slows growth is around 18-19
percent for oil exporting countries. In contrast, linear estimation without any allowance for
threshold effects would misleadingly have us believe that an increase in the oil revenues increase
the growth rate. Failure to account for nonlinearities conceal the resource curse in these countries
particularly during extreme oil booms as suggested in previous studies.
Field of research: oil exporting countries; oil revenues; threshold level
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
8
December
2011
Management of E-Waste- Black to Green
Dr. D. SudharaniRavindranProfessor,
PSG Institute ofManagement (PSG College
of Technology), Coimbatore,Tamilnadu.
Hari Sundar. G. RamAssistant Professor,
VIT Business School, VITUniversity, Vellore,
Tamil Nadu.
M. SathishAssistant Professor,
PSG Institute ofManagement (PSG College
of Technology), Coimbatore,Tamilnadu.
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
9
December
2011
ABSTRACT:
Environment today is losing its natural essence and sustainability due to various environmental
issues. With more developments and dynamic innovations, environment is being depleted with
natural resources leading to various problems of diversified nature. These problems are sodiversified that it will affect the entire human community along with the other living species.
Developed and developing nations alike are becoming increasingly aware of the staggering
amount of obsolete electronics, or e-waste, being generated by both consumers and
organizations. India is already a huge producer of Waste Electronic and Electrical Equipment
(WEEE) as it has one of the fastest growing markets for Electronic and Electrical Equipment
(EEE), one that is far from saturation. The consumer electronic market in India is estimated at
13.5 million units and valued at Rs. 129 billion in 2003. This represents 21% volume growth
over 1998, and 41% current value growth over 1998 (Euro monitor International, 2004). From
1993 to 2000, the number of PC users in India increased 604% whilst the average growth
throughout the world was much lower at 181 % Least Developed Region (LDR), 2005. This year
alone, it is estimated that 450 million units of discarded electronics will enter the waste stream
across America.
By 2010, this figure will rise to three billion units per year. Without proper recycling, this will
result in the ejection of shocking levels of toxins into our environment; over 550 million kilos of
lead, 900,000 kilos of cadmium and 180,000 kilos of mercury. India is now confronted with the
huge problem of e-waste - both locally generated and internationally imported - and also both a
lucrative industry and yet also a serious threat to human health and the environment.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
10
December
2011
CUSTOMER RETENTION IN NATIONALISED BANKS INERODE OF TAMILNADU
(WITH SPECIAL REFERENCE TO CURRENT ACCOUNT HOLDERS)
Dr. S.M.VENKATACHALAMPrincipal,
Vidhyaa Arts and Science College
Ms. R.ANURADHALecturer,
Vivekanandha College of Atrs and Science
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
11
December
2011
Abstract:
Problems related to customer services and customer satisfaction have been given high priority by
even the high level of policy planners and this is one of the most important issues discussed at all
levels. Based on these issues, it will be worth knowing to study the performance of NationalizedBanks in terms of their marketing strategies, its working technology, and user-friendly services
to increase the market share by vis-a-vis image building.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
12
December
2011
The Use of Visual Cues and Metaphors inAdvertising
Vikram KapoorM.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM
Freelancer, Kolkata, INDIA
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
13
December
2011
Abstract:
By evoking profound thoughts and emotions, visual cues grab a readers attention. It allows them
to interpret the image in a literal and metaphorical way. Visual cues are used ubiquitously in
advertising in the form of graphic designs and pictures. To make the most out of anadvertisement, the advertiser must use visual elements effectively. This paper highlights how the
visual cueing process works in the development of the viewers interpretations in areas such as
metaphoric meanings with real-world Television advertisements. Mere symbolic meanings are
primarily culturally derived and dependent on learned meanings. Hence, these ideas are loosely
fastened and less anchored in iconographic representation and are not devoid of personal and
idiosyncratic interpretation.
Keywords: Iconographic representation, catachresis, symbolic metaphors, embodied cognition,
metamorphosing.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
14
December
2011
LIBRARY ADMINISTRATION Vs MANAGEMENT
J. B. PARMARLibrarian,
Sir P.P. Institute of Science,
Waghawadi Road, Bhavnagar (Gujarat)
A. B. PARMARLibrarian,
Shri Sahajanand Institute of Management,
Akwada, Dist. Bhavnagar (Gujarat)
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
15
December
2011
Abstract:
Management is the term, which is familiar to almost every one , as a process or an activity that
brings together several resources like persons, material, techniques and technologies to
accomplish a task or tasks. These tasks may pertain to perform a variety of functions of anorganization like university. Today management has become a highly specialized professional
activity ensuring efficiency and a high rate of productivity.
Library administration can be studied from theoretical as well as practical angels. To
have better results, practical administration must be based on sound theoretical principles. On the
other hand, to get sound theoretical principles, these should be based on practical experiences. A
library presents almost the same problems as are encountered with in any other social institution
a school, or a commercial or industrial undertaking. It would, therefore, be appropriate to takeinto account the administrative functions of other social institutions and to supply them to
libraries with necessary modifications.
Key Words: Library, Administration, Management, Organization, Librarian.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
16
December
2011
CRISIS MANAGEMENT
Dr. (Mrs.) A. Kumudha,M.A., B.Ed., M.B.A., M.Phil., B.L.,PGDCA., Ph. D.,Reader in Business Management
Department,
P.S.G.R. Krishnammal College forWomen,Coimbatore.
Mr. K. Prabakar,M.B.A., M.Phil., (Ph.D).,
Part-Time Research Scholar,
P.S.G.R. Krishnammal College forWomen, Coimbatore
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
17
December
2011
Abstract:
The current economic crisis cannot be an excuse to postpone international mobilization of funds
to halt climate change said by Chilean President Michelle Bachelet said recently in India.
Crisis avoidance can be as mundane as the internal financial controls that prevent embezzlementor the squandering of corporate resources. Some crises are self-inflicted. These can be avoided
by thoughtful anticipation of the consequences of company policies and actions.
KEY WORDS DISCUSSED IN THIS PAPER:
Crises prevented before they happen
Response time for crisis response dramatically enhanced
Operational weaknesses corrected
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
18
December
2011
ORGANIZATIONAL COMPETENCY MANAGEMENT: ACOMPETENCE PERFORMANCE APPROACH
Dr. A. KumuudhaReader in BBM,
PSGR KrishannammalCollege for Women
K. PrabakarResearch Scholar,
PSGR KrishannammalCollege for Women
Benny J. GodwinResearch Scholar,
Dr. GRD College ofScience, Coimbatore
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
19
December
2011
Abstract:
The past decades competencies and competency management have been in the centre of attention
in business and in media. Indeed, in many organizations competency management has been
implemented where it became one of the major human resource tools. However, it is still unclearwhat competencies really are. Furthermore, employees often have a negative attitude towards
competency management. The aim of this research project is to study competencies and
competency management attentively, to shed light on the competency concept and to identify
factors that influence the success of competency management.
Key words: Competency, performance, employees
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
20
December
2011
IMPACT OF JUST-IN-TIME PRODUCTION TOWARDS GLOBALCOMPETITIVENESS THROUGH COMPETENCY MANAGEMENT
Dr. A. KumuudhaReader in BBM,
PSGR KrishannammalCollege for Women
Benny J. GodwinResearch Scholar,
Dr. GRD College ofScience, Coimmbatore
K. PrabakarResearch Scholar,
PSGR KrishannammalCollege for Women
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
21
December
2011
Abstract:
Beginning in the early 1980s, a number of firms followed the pioneering efforts of Shigeo
Shingo and Taichi Ohno and adopted Just-In-Time (JIT) manufacturing in an attempt to reshape
their manufacturing environments (see Bragg, Duplaga, and Penlesky, 2005). JIT requires that acompany has a few reliable suppliers and is believed to enhance productivity and build a leaner
manufacturing system which minimizes inventories (Helo, 2004) and reduces which reduces risk
and helps minimize the cost of manufacturing (Curry and Kennedy, 1999). The present work will
analyze what have been the results throughout the supply chain, in terms of inventory
management that utilize JIT systems. The results of this study should enable managers that have
or are considering implementing or participating in a JIT inventory management system to
become more effective.
Key words: Quality Management, Just-in-Time, lean manufacturing
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
22
December
2011
Data Mining Issues and Key to Success
Deep Mala Sihint,B.Sc, M.A (English),
MCA, Lecturer,
Jayawant Institute of Management Studies,
Tathwade, Pune-411033
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
23
December
2011
Abstract:
The major reason that data mining has attracted a great deal of attention in the information
industry in recent years is due to wide availability of huge amounts of data and the imminent
need for turning such data into useful information and knowledge, and can be used forapplications ranging from business management, production control and market analysis to
engineering design and science exploration. A fruitful direction for future data mining research
will be the development of techniques that incorporate privacy concerns. Data Mining is theprocess of automatic discovery and understandable models and patterns from large amounts of
data. Data mining has attracted tremendous interest in the research community as well as
commercial market place. The last few years have witnessed a flurry of technical innovations
and introduction of commercial products. The next major challenge facing data mining is to
make a transition from a niche technology to a main stream technology. In this paper we will
present key technical issues that must be addressed for a successful transition.
Keywords: - Data Mining, Data, Information, Process, growth, Storage
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
24
December
2011
Synthesis of MCM-41 via different routes
Ranajyoti DasDepartment of Chemical Engineering,
Maulana Azad National Institute ofTechnology,
Bhopal, India 462051
Bharat ModheraDepartment of Chemical Engineering,
Maulana Azad National Institute ofTechnology,
Bhopal, India 462051
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
25
December
2011
Abstract:
This review focuses the different routes for MCM-41 synthesis such as nano-sized mesoporous
silicas with metal oxide incorporation, from Glycerol and Ethylenediamine, from different
dioxosilicon sources, synthesis of pure siliceous MCM-41 with different pore diameter, synthesishighly ordered MCM-41 with mixed surfactants, and synthesis from rice husk ash. The emerging
characteristic of synthesized MCM-41 by these different routes was also discussed such as
surface morphology, surface area, pore diameter and crystal sizes of MCM-41 in this review.
Keywords: Synthesis, MCM-41, Different routes.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
26
December
2011
GREEN MARKETING A BRIDGE BETWEENCONSUMERISM AND CONSERVATION
Richa AroraSymbiosis Centre for Management Studies
Symbiosis International University,SCMS-UG, Pune-14
Nitin R. MahankaleSymbiosis Centre for Management Studies
Symbiosis International University,SCMS-UG, Pune-14
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
27
December
2011
ABSTRACT:
The process of globalization accelerates the social responsibilities of corporate houses
that have become significant aspect in today's era. The conscious efforts are being made by
organizations to maximize its positive impact on the society by conserving the environment. Intodays IT world consumers are getting more and more conscious and aware about what the
businesses are doing and can do to protect the environment by finding various innovative ways
to the nature and also the methods they are adopting to dispose of garbage, reduce, recycle and
reuse of packaging. This expectation of the society gave the birth of Green Marketing as an
instrument of performing corporate social responsibility. Society looks ahead to the business to
act as responsible members of the social community as well as to provide goods and services
efficiently.
Business has low ratings of trust in public perception. There is increasing expectation that
companies will be more open, more accountable and be prepared to report publicly on their
performance in social and environmental arenas. Consumers are becoming more aware of the
environmental and social implications of their day-to-day consumer decisions and are therefore
beginning to make purchasing decisions related to their environmental and ethical concerns CSR
is the deliberate inclusion of public interest into corporate decision-making, and the honoring of
a triple bottom line: people, Planet and profit. The corporate world is trying to maintain
equilibrium between consumerism and conservation of nature through CSR practices.
Key Words: CSR, Brand Building, Green Marketing, Sustainable Development, conservation
and consumerism.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
28
December
2011
AN EMPIRICAL STUDY ON THE EFFECT OF PAYMENTMECHANISM FOR PURCHASING INTENTION THE
MODERATING EFFECT OF CONSUMER INVOLVEMENTIN SELECTED PRODUCT CATEGORIES IN VADODARA.
CS. ASHUTOSH A.SANDHEPractising Company
Secretary & ResearchScholar,
3, Shreeram Vatika, NearMore Megastore,
Vishvamitri Road, Vadodara390011.
Dr. AMIT R. PANDYAReader,
M. S. University ofBaroda, Vadodara,
DR. ABHIJEETCHATTERJEEProfessor & Director,
Dr. J.k. Patel Institute ofManagement, Vadodara
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
29
December
2011
ABSTRACT:
With the growth of India in terms of its per capita income, and along with that the development
of infrastructure, consumers today have lot of choice in terms of shopping for products and
services. The purpose of this research paper is to find out the purchasing intention of the peopleof Vadodara city towards two products categories i.e.high involvement and low involvement.
Further, a study of the effect of this involvement on payment mechanism is also analysed and
found out.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
30
December
2011
A New approach to Sensor less vectorcontrol of induction motors
G. SrinivasAssistant professor
Gitam University Hyderabad
Dr. S. TarakalyaniAssoc Professor
J.N.T.U.H Hyderabad
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
31
December
2011
Abstract:
Induction motors are used in variable speed drive applications with the development of vector
control technology. There are two forms of vector or field oriented control: direct field
orientation, which relies on direct measurement or estimation of the rotor flux, and indirect fieldorientation, which utilizes an inherent slip relation. Though indirect field orientation essentially
uses the command (reference) rotor flux, some recent works using the actual rotor flux are
reported to achieve perfect decoupling Estimation rather than measurement of the rotor flux is an
alternative approach for both direct and indirect field orientation that has received considerable
attention. In this paper the rotor flux and speed control of induction motor is presented using a
novel technique in which the induction motor model in rotor reference frame is considered.
Controllers used for sensor less control of the drive. The estimation technique works well and the
sensor less speed control scheme can achieve fast transient response as good as that of the
induction motor with sensors and at the same time maintain a wide speed control range. This
paper presents work on flux and speed estimation of induction motor by considering the rotor
reference frame of the Induction motor using MATLAB / Simulink.
Index TermsInduction motor, Kalman filter, Sensor less control, Simulink.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
32
December
2011
Eyes Bamboozling the Mind: Use ofOptical Illusion in Advertising
Vikram KapoorM.Com, PGDBM, PGDAM, MIMA, AMAMI, CPM
Freelancer, Kolkata, INDIA
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
33
December
2011
ABSTRACT:
Most of the work done in the multitudinous phases of the subject optical illusion is fragmentary.
This paper brings forth the importance of optical illusion in advertisements, and how advertisers
use them to their advantage. The paper presents before us a model of optical illusion and how itis actually created. It also brings forth the various types of optical illusions. The paper gives
ample examples of errors of sense, errors of judgment and errors of intellect while
elucidating visual illusion. The paper is also significant as it would draw the attention of the
readers to an area of utmost importance-use of optical illusions in advertisements.
Keywords: Muller-Lyer Illusion, Kanizsa Triangle, Gestalt psychology, Mirage, Stroboscopic
effect.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
34
December
2011
PERCEPTION OF EMPLOYEES TOWARDSPERFORMANCE APPRAISAL IN INSURANCE SECTOR
Rita GoyalResearch scholar& Lecturer,
Dept. of Humanities and Social Sciences,Maharishi Markendeshwar University, Mullana (Ambala)
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
35
December
2011
ABSTRACT:
The study of Performance appraisal has been an important and critical area in management and
organizational performance from last several years especially in the LIC. Impact of HRD
practices on employees productivity have been an important area of research in past yearsindicating positive relationship between HR practices and employees productivity.Performance
appraisal is a systematic evaluation of an individual employee with respect to his performance on
the job and his potential for development.This paper aims to study the extent of performance in
the LIC, and explores the proposed link between the performance appraisal and employees
productivity. Two hundred fifty employees responded to the researchers questionnaire. The
study makes use of statistical techniques such as mean, standard deviation, t test. ANOVA and
regression analysis to process and analysis the data collected for this study .The demographic
portion of the instrument was developed by the researcher to sort out the demographic
information. To explore difference between the means of two group t-test was applied. One way
ANOVA was used for exploring the difference among more than two groups. Multiple
regressions were used for measuring the impact of HR practices on perceived employee
performance. The paper ends by offering useful suggestions to the management involved in the
operations of the corporations.
Key words: Performance appraisal, LIC, Employees Productivity.
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
A Monthly Double-Blind Peer Reviewed Refereed Open Access International e-Journal - Included in the International Serial DirectoriesIndexed & Listed at: Ulrich's Periodicals Directory , U.S.A., Open J-Gage, India as well as in Cabells Directories of Publishing Opportunities, U.S.A.
International Journal of Marketing and Technology
http://www.ijmra.us
36
December
2011
Process Improvement of an OrganizationEnhancing Better Quality System
Applying TQM
Bhupender SinghYMCA University of
Science & Technology,
Faridabad, Haryana,India 121006
O. P. MishraYMCA University of
Science & Technology,
Faridabad, Haryana,India 121006
Surender SinghYMCA University of
Science & Technology,
Faridabad, Haryana,India 121006
Title
Author(s)
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IJMT Volume 1, Issue 7 ISSN: 2249-1058__________________________________________________________
December
2011
ABSTRACT:
At present customer satisfaction is the prime objective of any organization. Customer can be
either internal or external. From various practices outcome we have realized that TQM is the best
quality programme for replacing older Quality system with ultimate goal as customersatisfaction. In this paper we have developed a process model to compare ISO 9001 to TQM.
TQM helps to achieve incremental improvements continuously requiring full participation and
involvement of all stakeholders of the organization that are shown in stated reasons and implied
reasons. It is a combination of quality and management tools aimed at increasing business and
reducing losses due to wasteful practices. The concept and principles, though simple seem to be
creeping back into existence by "bits and pieces" through the evolution of the ISO9001. The
latest changes coming up for the ISO 9001:2000 standards "Process Model" seem to complete
the embodiment. TQM is the concept that quality can be managed and that it is a process.
Keywords: TQM, ISO 9001: 2000, Customer Satisfaction, Employee Satisfaction
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