Ultimate Personalization Technologies.
The Power of Context.
Personalization matters
Personalization impact
15-40% higher CVR
10-30% higher UPT
13-35% higher CTR
Are standard personalization techniques good enough?
AOV: 61EURUPT: 2
Gender
AOV: 82EURUPT: 1.58
OS
AOV: 82EURUPT: 1.8CVR: 4%
AOV: 112EURUPT: 1.82CVR: 3.8%
<40%
Philips 32PHH4309/8832''220EUR
Samsung UE40H640040''460EUR
Device
AOV: 83EURUPT: 1.9CVR: 4.1
AOV: 146EURUPT: 2.1CVR: 3.1
<75%
2 2 3 1 -11-12 -7 2 0 1 0 5 6 2 2 3 1 -2 -2 -1 0 1 -2 0 -1 -1 0 0 1 3 1 3 1 0 -2 0 1 -1 0 3 1 -3 0 -1 2 6 5 6 4 5 5 5 3
Temperature, °C
Winter sports items JAN-FEBClearance
Snow Snow Snow Snow and national holiday
Location
AOV: 87EURUPT: 1.85
AOV: 72EURUPT: 1.79
Vilnius
Kaunas
VilniusSamsung Galaxy S3 Neo 200EUR
KaunasLG L90150EUR
Contextualization how-to
Context discovery
Statistical analysis
Implementation
A/B Testing
Dziękuję za uwagę!
Catch me anytime on:[email protected]
+370 630 000 63bitrec.com