THE LEADING SECURITY, FIRE & SAFETY EVENT FOR SOUTHEAST ASIAProviding global innovation and expertise to the Southeast Asian security, fire and safety markets
07 - 09 SEPTEMBER 2016 KLCC KUALA LUMPUR, MALAYSIA
IFSECSEA.COMPowered by Partners and supporters Endorsed by
Meet with 8,000+ attendees from across the ASEAN region
@IFSECSEA #IFSECSEA2016
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IFSEC Southeast Asia provides the perfect platform to:
3 Win new business3 Launch your latest security, safety or fire innovations 3 Conduct market research3 Develop your market entry or expansion strategy3 Establish and strengthen your supply chain by meeting existing and
prospective partners3 Network and position your brand within the industry3 Showcae and sell your solutions to senior end users from the private and
government sectors as well as the installaltion and consultant community
Meet face to face with premier channel partners and senior purchasers from government and private sectors, with exclusive endorsement including the Ministry of Home Affairs and Royal Malaysia Police.
A REGION WITH HUGE OPPORTUNITY FOR ANY COMPANY LOOKING TO GROW THEIR SECURITY OR FIRE BUSINESS
We received quality visitors today and few potential customers and resellers approached
us even on the first day. IFSEC SEA is the best place to position our brand along the big brands in the industry and the best platform to introduce our range of products to the market.” Norana JoharFingertec
Pretty good for a first day. We met our existing customer and create new
networks among visitors today. We’ve been participating since the first IFSEC SEA edition and we are very happy with the improvement of the show.” Tony LayComnet
3 The ASEAN region has been one of the fastest growing in the world, with 6 - 7% average growth for a combined GDP that reached US$2 trillion in 2011/12, and further growth of 12% in 2013/14
3 The ASEAN region offers a potential market of 600 million people
3 Infrastructure development in the ASEAN region will have a positive impact on the security, fire and safety industry, helping to ensure social and economic stability
3 Regional integration will take place with the formation of the ASEAN Economic Community (AEC) by 2015. There will be a single market and production base that prevails in the region allowing tariff free movement of goods, services, investments, skilled labour and capital
3 Key opportunities available across maritime security, safe cities, fire safety, cyber security, port, airport and rail security and urban surveillance
KEY FACTS
WHAT IS IFSEC SOUTHEAST ASIA?As part of the world’s leading portfolio of security, fire and safety events, IFSEC Southeast Asia is the region’s centre of focus for the industry. This is the best event for the whole Security, Fire and Safety buying chain to congregate and build networks beside than witnessing the latest products and technologies offered by leading manufacturer from all over the world. IFSEC Southeast Asia offers FREE-TO-ATTEND seminar which attracts senior purchasers and end users looking to gain an overview of the market and latest technology development.
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IFSEC is the place to see products from all over the world. I met a lot of suppliers, resellers and distributors, which helped me to stay ahead of what is going on in the market. This is the platform where all the big names from security industry exchange their knowledge and expertise.”DeJayendra Lucknauth Director, Simpleco Technologies Ltd/ Stop N Lock, Mauritius
This is a great event to attend, as I’m looking for a channel partnership to invest in Indonesia for safety, fire and
security industry. We have also met many potential investors not only from Malaysia but also internationally. Andreas Tedjasukmana, PT Anugrah Lastari Terpadu, Indonesia
As a visitor from Vietnam, it’s great to attend and discover unique products here that cannot be found in local events in Vietnam. Further to that, we have gained volumes of useful information to take home with us. IFSEC Southeast Asia is definitely an important event for Safety, Fire and Security in the region.” Le Thanh Minh - Coninco, JSC, Vietnam
It’s been a great two days in IFSEC Southeast Asia and I’m looking forward to
day 3 already. I’ve found a huge amount of new technologies here in the UK Pavilion and further around the show.”
Azahar Salleh - Owner, Kota Dynamic Enterprise
@IFSECSEA #IFSECSEA2016
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VISITOR DEMOGRAPHICS
OVER
7,700 VISITORS
INTERNATIONAL VISITORS
11%
REGIONAL VISITORS
89%
350EXHIBITING COMPANIES
2015 VISITOR NUMBERS
UP 12%BANKING / FINANCIAL SERVICES VISITORS
UP 69%CYBER SECURITY VISITORS
UP 77%HOTELS / CLUB FACILITIES OWNERS
UP 71%
TELECOMMUNICATION & SATELLITE SECTOR
UP 88%
TRANSPORTATION / UTILITIES VISITORS
UP 73%
VISITOR BREAKDOWN SHOWING INCREASE FROM 2014
CHINA 92% s
USA 21% s
MALAYSIA 3926% s
SINGAPORE 64% s SOUTH AFRICA 6% s
SOUTH KOREA 56% s
TAIWAN 40% s
UK 67% s
AUSTRALIA 12% s
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END USER BREAKDOWNTechnical / Engineering Management 18%
Security Management 18%
Marketing / Sales Management 16%
Corporate Senior Management 12%
Safety / Fire Management 8%
Internet Security / Systems Management 8%
Purchasing / Procurement Management 7%
Financial Management 5%
Other 5%
Administration Management 4%
VISITOR SPLITIT 11%
Systems Integrators 9%
Construction / Developer 7%
Installers / Systems Designer 6%
Consultancy 6%
Telecommunications 5%
Cyber Security 5%
Property Management 5%
Manufacturers 5%
Banking / Financial Services 5%
Education 4%
Government 4%
Training 3%
Retail / Wholesale 3%
Publishing 3%
Oil & Gas 3%
Importer / Exporter / Distributor 3%
Other 3%
Hotels / Clubs 2%
Hospital 2%
Digital Forensic 2%
Transportation 2%
Utilities 1%
Policing / Military 1%
Jewellery 1%
Insurance 1%
IFSEC SOUTHEAST ASIA IN NUMBERS
7,725 attendees from across the security, fire and safety industry
increase in visitors from ASEAN regions
VISITORS: 89% Malaysian 4.5% ASEAN 6.5% Rest of World
12%41% increase from 2014 event
VISITOR ANNUAL BUDGET
54%24%
22%
US$250,000 or less
US$250,001 – US$500,000
Over US$500,000
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These systems provide essential intelligence for every building owner and manager, information that helps to monitor energy levels and usage, creating eventual road maps for long term improvements. Offering compelling information, you can gain insight into who is in the building, how long they stay for, when to power up and down, how to adjust lighting levels and introduce the correct levels of environmental control. They can also network with the world outside and provide civic authorities with the opportunity to interpret an area’s performance on a larger, macro scale.
It doesn’t just stop at buildings either. On a macro scale, the data outputs of modern buildings can be aggregated onto a city level where networked systems can provide critical intelligence for sustainable transport, public utilities and emergency services - all of this is a direct output of the security and fire systems.
SMART BUILDINGS Taking a major leap forward, we bring you Smart Buildings. Security and fire systems are the nerve centre of any modern building. They collect data which is vital in the management and sustainable output of the building in question, reducing costs and more importantly, increasing efficiency.
HOME AUTOMATIONHome Automation is a new addition to the service installers and integrators of fire and security will provide to their customers.
Therefore, we are adding an interactive feature equipped with products and systems so you can see what’s available in a real time setting.
Experts from selected manufacturers will be on hand to explain the systems and answer any queries.
Our intelligent building technologies approach is the foundation of all we do.’’
UTC Fire & Security Products
WHAT’S NEW FOR 2016?
HOW WILL YOU SEE SMART BUILDINGS AT IFSEC SOUTHEAST ASIA 2016? There will be a dedicated feature area on the exhibition floor which will focus heavily on interactive displays and case studies showing the capabilities of Smart Buildings where the security and fire systems are the key component. Provoking visitors into reassessing the use of their security system and the often undiscovered outputs these technologies provide, Smart Buildings will open a wealth of new opportunities for every visitor and exhibitor.
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Here’s a snapshot of the people you’ll see at IFSEC Southeast Asia, based on previous attendees to the event
Visitors from countries across the globe gather at this hub for security, safety and fire
South Korea
Sri Lanka
Taiwan
Thailand
Tunisia
United Arab Emirates
United Kingdom
USA
Vietnam
Malaysia
Myanmar
New Zealand
Norway
Pakistan
Philippines
Qatar
Saudi Arabia
Singapore
South Africa
Germany
Hong Kong
India
Indonesia
Japan
Kenya
Kyrgystan
Laos
Lebanon
Libya
Angola
Australia
Bangladesh
Belarus
Brunei
Cambodia
China
Egypt
Finland
France
IT
Huawei Technologies Communication Department
Freescale Semiconductor Malaysia Security Manager
SECOM Technical Advisor
Toshiba Security Guard Corporation Operation Department
Microsoft Enterprise Mobility
CYBER & INTERNET SECURITY
VDCare Security SDN BHD Director
City Electronic Engineering CEO
Tower Point Security Systems SDN BHD Managing Director
RETAIL & JEWLLERY
Dorsett Regency Hotel IT Manager
Parkroyal Hotel IT Manager
Kong San Jeweller
OIL AND GAS
Sapura Industrial Group Strategic Planning
Petronas Production
BP Security Analyst
CONSTRUCTION / DEVELOPMENT
IJM Land Information System
YTL Cement Logistics
Berjaya Times Square Property Division
Putrajaya Holdings ICT/System Section
Savills Property Management
TELECOMMUNICATIONS
Celcom Axiata BHD Senior VP / Chief Business Solutions Officer
Telekom Malaysia General Manager
Maxis BHD Head of Eastern Region
GOVERNMENT DEPARTMENTS & POLICING
Chief Government Security Office Prime Minister’s Department
National Security Council State of Johor
Engineering Division Malaysia Royal Army
BANKING/FINANCIAL SERVICES
Central Bank of Malaysia Security Department
OCBC Bank Property Management
Hong Leong Investment Bank Equity Research
Bank Rakyat Property Management
AFFIN Bank Property & Logistics
UTILITIES
Electronic Security Division Sime Darby Energy & Utilities
Energy System TNB Research Sdn Bhd
Procurement & Logistic ALSTROM Asia Pacific
ACCESS TO LEADING LOCAL AND
GLOBAL TECHNOLOGIES, SOLUTIONS & KNOWLEDGE TO
ENABLE SECURITY AND LIFE SAFETY EXCELLENCE
MALAYSIAMs. Rina Fadzil [email protected] +6 03 2176 8788
ASEANMr. TJ Tan [email protected] +6 03 2176 8788
REST OF WORLDAgnius Kazlauskas Sales Manager agnius.kazlauskas @ubm.com +44 (0) 20 7921 8127
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07 - 09 SEPTEMBER 2016, KLCC KUALA LUMPUR, MALAYSIA | IFSECSEA.COM
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