#PRTalksHit

#PRTalksHit

WHO AM I?

- WORKED IN-HOUSE PR

- AXA

- UNILEVER

- FIRSTGROUP

HATED COMPANIES!

- CROSS PLATFORM “STUFF”

- AWARD WINNING (YAWN)

- THOUGHT LEADERS (HONEST)

#PRTalksHit

PR IS CHANGING

- But not that much from our circus heritage (doh)

- Cross platform campaigns

- Positioned to influence and drive cross platform campaigns

- Video – Seeding- Social – Raising awareness- Influencer – Shout about the wins

#PRTalksHit

BIG TICKET MEDIA IS LOSING INFLUENCE

- NOWADAYS “INFLUENCE” = UNIQUE USERS AND DIRECT SALES

- 4 YEARS AGO, TECHCRUNCH = 25 WRITE UPS, COUPLE OF K OF UNIQUES

- NOW: TECHCRUNCH = NO WIDER WRITE UPS, 150+ UNIQUES (WOW)

- DAILY MAIL, MASHABLE, BUZZFEED, TNW, ALL WANING IN TERMS OF DIRECT TRAFFIC/IMPACT FROM ARTICLES

- PRODUCT CAMPAIGNS THE LAST BASTIAN FOR MAINSTREAM MEDIA

#PRTalksHit

MEDIA IS NO LONGER THE ONLY ANSWER

- WHERE SHOULD WE BE LOOKING TO PLACE CAMPAIGNS?

- INFLUENCERS (ON CONFERENCE MESSAGE!)

- EXAMPLES:

- SHELTER: BACON V DAILY MAIL

- SHELTER: INDIA KNIGHT V INDY

- WISH.CO.UK: SIMON PEGG

- SUNSHINE.CO.UK: RYLAN

- “INFLUENCERS” ON SOCIAL MEDIA GONE FROM BEING AFTERTHOUGHT TO FIRST THOUGHT

#PRTalksHit

SHOULD WE JUST FOCUS ON TWITTER?

- IMHO, FOR IMMEDIATE ROI – YES

- FOR LONGER TERM SEO – NOT SO MUCH

- SEARCHMETRICS SAYS G +1’S 1ST MOST INFLUENTIAL SEARCH FACTOR, 2ND FB, 3RD BACKLINKS (WOW)

- SEO BENEFIT IS THE WIDER WIN OF INFLUENCE CAMPAIGNS

#PRTalksHit

INFLUENCERS GIVE QUICKWINS

- INFLUENCER TWEETS GIVE MORE THAN JUST TRAFFIC

- INFLUENCER TWEETS DRIVE MEDIA AGENDA (FOR NOW)

- INFLUENCER TWEETS ACT AS BRAND ENDORSEMENT

- INFLUENCER TWEETS MAKES CAMPAIGN SUCCESS EASIER!

- Q: WHY IS THIS ALL IN CAPS - A: HAD GONE TO FAR TO CHANGE IT

#PRTalksHit

WE PRACTICE WHAT WEPREACH

- RIGHT NOW! ONE WEEK IN

- BANISHBAGS.CO.UK (VERSAPAK)- INFLUENCER FIRST CAMPAIGN- WEEK OLD- BOJO, RAMSEY, MUTLIPLE

ENTREPRENEURS- GOADING TECH PPL

- THEN WE DID PR LAUNCH- MORE TRAFFIC FROM TWEETS- PR FAR SLOWER BURN- (NICER LINKS FROM PR THOUGH)

#PRTalksHit

CONFUSING SITUATIONSCONFUSED.COM

- CROSS PLATFORM CAMPAIGN

- STRAIGHT LAUNCH (TOP 10 MOST CONFUSING SITUATIONS)

- PERSONALISED VIDEOS

- REAL TIME REQUESTS

- DRIVEN BY INFLUENCER FIRST TACTICS

- SKYNEWS, CELEBS, MARKETING PRESS, E-FUCKING-VANGALISTS

- = LINKS, BUZZ, REL TRAFFIC

- MOST IMPORTANTLY: QUOTES/SALES

#PRTalksHit

PR SKILLSET STILL NEEDED

- IS YOUR CAMPAIGN ACTUALLY INTERESTING?

- PUB FACTOR, WOULD YOUR MATES BE ARSED?

- PR CREATIVITY IS SECOND TO NONE

- PR’S ARE RUTHLESS CHASERS- COVERAGE, LINKS, GOADING

CELEBS/INFLUENCERS

- PR’S HAVE READY MADE INFLUENCER NETWORK (JOURNALISTS)

- DID I NEED THE ABOVE APOSTROPHES?

#PRTalksHit

GOOD DAYS AND BAD DAYS

- CAMPAIGN PRINCIPLES STILL THE SAME

- BIG PLANNING = BIG RESULTS

- FAG PACKET PLANNING SHOULD BE DEAD (INFOGRAPHICS – PAH)

- PEOPLE LIKE THIS MANCAN STILL RUIN CAMPAIGNS WITH UNTIMELY LIFE-RELATED DECISIONS

- IF IT BOMBS, MOVE ON AND GET ONTO NEXT IDEA

- NEVER ASK YOUR AGENCY “HOW DO WE MAKE THIS GO VIRAL”

- THEY WILL MOCK YOU

#PRTalksHit

THANKS & QUESTIONS?

CONTACTSANDY@10YETIS.CO.UK

01452 348211@10YETIS

www.10YETIS.CO.UK