Download - IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

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Page 1: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Going Medieval Viral!

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Page 2: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

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Page 3: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

99.Nein!Nein!Nein!

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Page 4: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

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In fact, all ladies do it!

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Page 5: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Do WHAT?

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Innately viral product (takes 2 or more to tango) Viral tools (the secret sauce) Viral workflow (very subtle) Viral incentives (NOT monetary) Viral training (user interests-centric) Viral seeding (NOT astro-turfing or spamming!) Viral communications (tactful but sticky) Viral themes:

cute, sexy, scary, funny, etc.

Page 6: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Innately Viral Products

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Free/cheap valuable products/services Free communications tools Free entertainment

Page 7: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 8: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 9: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 10: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 11: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 12: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 13: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 14: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Tools

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Page 15: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Workflow

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Page 16: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Incentives

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Page 17: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Training

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Page 18: IDCEE 2012: How to make your business viral? - Igor Shoifot (Co-Founder & COO @ Fotki.com)

Viral Seeding

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