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Submitted By: Harshkinder SinghClass: MBA (general) BRoll No.: 74
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HISTORYHISTORYy Established in 1955 (as Industrial Credit and
Investment Corporation of India)
y In 1994,ICICI established Banking Corporation as a
banking subsidiary ,formerly as industrial CreditBanking Corporation was renamed as ICICI BankLimited. ICICI founded a separate legal entity , ICICIBank ,to undertake normal banking operations i.etaking deposits , credit cards , car loans etc.
y
ICICI Bank's equity shares are listed in India onBombay Stock Exchange and the National StockExchange of India Limited
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y INCORPORATED IN 1994.
y FIRST INDIAN COMPANY TO RAISE FUNDS
FROM INTERNATIONAL MARKETS
y 2ND LARGEST BANK IN INDIAy NETWORK OF 2528 BRANCHES
y 6000 ATMS
y
SUBSIDIARIES IN UK, RUSSIA, CANADA,SINGAPORE etc
y Launched private banking in 2002.
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SERVICESSERVICESy Wide variety of deposit products such as internet and
mobile banking.
y Credit and debit cards.
y Demat accounts ,homeloans,carloans etc.
y Travel cards wuth US dollars , euro,pound etc.
y Special ATM machines for visually challenged people
y Asset Management
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Remarkable contribution in Banking IndustryRemarkable contribution in Banking Industry
ICICI Bank is India's second-largest bank with total assets ofRs. 3,634.70 billion (US$ 81 billion) at March 31, 2010
Network of over 2528 branches, 22 regional offices and 49regional processing centers, about 6000 ATMs and 24million customers(on march 31,2008)
ICICI Bank is also the largest issuer of credit cards in India
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Some Awards & recognitionSome Awards & recognition Most admired & trusted bank in Asia 2007
In 1999, ICICI become the first Indian company and the first bank or financialinstitution from non-Japan Asia to be listed on the NYSE.
ICICI Bank wins the "Best Bank in India" Award from NDTV Profit-Outlook Money
ICICI Bank was ranked 1st in the Banking and Finance category and 9th in the "2010Best Companies To Work For" by Business Today
ICICI Bank ranked second in the financial services sector in Business World's,"Most
Respected Company Awards 2011
The Brand Trust Report , launched in 2011, has ranked ICICI in the 15th place as themost trusted brand of India
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Internet BankingInternet Bankingy First Bank in India to launch website - 1996
y First Bank in India to launch Internet Banking - 1997
y First Bank in India to launch online bill payment-1999
y First Bank in India with million online customers
y Launched its website in Hindi on Oct 6,2010
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CHANDA KOCHAR,MD and CEO of ICICI Bank
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ICICI BANK CORPORATE OFFICE ,
MUMBAI
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SWOT ANALYSISSWOT ANALYSISThe SWOT Analysis enables a company to recognize its market standing and
adopt strategies accordingly. SWOT means
STRENGHTS The strong areas of a company
WEAKNESS The areas where company lag behind
OPPURTUNITY The opportunities available for the company
THREATS Threats to the existence of the company
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STRENGTHSSTRENGTHS
BRAND NAME:
ICICI Bank has earned a reputation in the market for
extending quality services to the market vis--vis its competitors. It hasearned a strong Brand name in banking in a very short span of time.
MARKETING STRATEGY :
Aggressive and innovative marketing strategies for its diversified
range of products
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y HUGE NETWORK: ICICI Bank has the highest number of linked branches in thecountry. The bank operates through a network of 2528 Branches and over 6000 ATMsacross India, thus enabling them to serve customer in better way.
y DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, whichhelp it to extend the relationship with existing customer. ICICI Bank has umbrella of
products to offer their customers, if once customer has relationship with the bank.Some Products, which ICICI Bank is offering are: Retail Banking Business Banking Merchant Establishment Services (EDC Machine) Personal loans & Car loans Demat Services with E-Broking Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund)
Insurance Housing Loans
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WEAKNESSES
y TRANSACTION COST: ICICI Bank charges high cost for its
transactions
y FOCUS ONLY ON HIGH END CUSTOMERS
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OPPORTUNITIES
y Expanding business to lower and middle income groups by
introducing economical versions of its services
y Exploiting opportunities available in rural India
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THREATS
1. Dissatisfied Customers
2. Ever improving nationalized banks:With PSU banks like SBI goingall out to compete with the private banks and government givingthem a free hand to do so, it can prove to be serious threat forbanks like ICICI
3. Advent of MNC banks: Large numbers of MNC banks aremushrooming in the Indian market due to the friendly policies
adopted by the government
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sSubsidiaries
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ICICI Securities Ltd is the largest equity house in the country providing
end-to-end solutions (including web-based services) through the largest non-
banking distribution channel so as to fulfil all the diverse needs of retail and
corporate customers. ICICI Securities (I-Sec) has a dominant position in its
core segments of its operations - Corporate Finance including Equity Capital
Markets Advisory Services, Institutional Equities, Retail and Financial Product
Distribution.
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ICICI Venture is one of the largest and most
successful private equity firms in India with funds
under management in excess of USD 2 billion. Itsinvestment focus areas span across private equity,
buyouts, real estate and mezzanine financing. It has
several "firsts" to its credit in the Indian Private
Equity industry.
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ICICI Prudential Life Insurance Company is a joint between
ICICI Bank, one of the foremost financial services companies of India
and Prudential plc, one of the leading international financial services
group headquartered in the United Kingdom. ICICI Prudential was
amongst the first private sector life insurance companies to begin
operations in December 2000 after receiving approval from Insurance
Regulatory Development Authority (IRDA).19
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ICICI Lombard GIC Ltd. is the largest private sector generalinsurance company in India[3] with a Gross Written Premium(GWP) over 3,694.80 crore (US$801.77 million)as of March 2010.The company issued over 44 lakh policies and settled over 62 lakhclaims and has a claim disposal ratio of 96% of total reportedclaims. ICICI Lombard GIC Ltd. is a 74:26 joint venture betweenICICI Bank Limited, Indias second largest bank and Fairfax FinancialHoldings Limited,[4] a Canada based USD 30 billion diversifiedfinancial services company.[5] The company has strength of 4,634employees working in 350 branches across India.[6]
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GlobalpresenceCanada
UAESingapore
ChinaUSA
UK
Sri Lanka
Bangladesh
Russia
South Africa
Bahrain
Subsidiary Representative Office
Mumbai
Hong Kong
MalaysiaThailand
Indonesia
Belgium
Qatar
Overseas Branch
Largestinternational balancesheetamong Indianbanks
Germany
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CORPORATE SOCIALCORPORATE SOCIALRESPONSIBILITYRESPONSIBILITY
y Primary Health
Improving health and nutrition for
children and women.
y Elementary Education
Advancing elementary education ingovernment schools.
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y
Civil SocietyPromoting a vibrant and strong civil
society.
y Environmental Sustainability
Supporting an environmentally sustainable
economy from the bottom up.
y Access to FinanceExpanding access to financial services.
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In a short span of time, ICICI Bank has emerged as aconsumer banking behemoth. With a retail book of over Rs
56,000 crore (Rs 560 billion) and a market share that is the
envy of competition -- it has a share of over 30 percent --
ICICI Bank today has reached a commanding position.
ICICI bank now is widely seen as a sophisticated bank able
to take on many global banks in the Indian market. The
bank is expanding in overseas markets.
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Future prospects of ICICI bankFuture prospects of ICICI bank
To be the leading provider of financial services in India
and a major global bank.
To be the preferred brand for total financial and
banking solutions for both corporates and individuals
To be the dominant Life, Health and Pensions player built
on trust by world- class people and service.
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This is expected to be achieved by:This is expected to be achieved by:
>> UnderstandingUnderstanding the needs of customers and offering themthe needs of customers and offering them
superiorsuperior products andproducts and services.services.
>> LeveragingLeveraging technology to service customers quickly, efficiently andtechnology to service customers quickly, efficiently and
convenientlyconveniently..
>> DevelopingDeveloping and implementing superior risk managementand implementing superior risk management andand
investmentinvestment strategies to offer sustainable and stable returns tostrategies to offer sustainable and stable returns to ourour
policyholders.policyholders.
>> ProvidingProviding an enabling environment to foster growth and learningan enabling environment to foster growth and learning
for ourfor our employeesemployees
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THANK YOUTHANK YOU
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