51st ICCA Congress
International Congress and Convention Association.
Twitter: #ICCA12
ICCA Best Marketing Award 2012Tuesday 23 October
International Congress and Convention Association.
Twitter: #ICCA12
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International Congress and Convention Association.
Twitter: #ICCA12
Bedouk Event Sourcing Solutions Sponsor of the Best Marketing Award
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Overview
• Now in 16th year• Recognises excellence and outstanding
achievement in destination or product marketing
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Process
• Submissions mid September• Four finalists selected• Presentations at ICCA Congress• Winner chosen by judges and delegates on
a 50:50 basis• Winner will be announced at the closing
session Wednesday
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Submission components
• Innovation and creativity• Research and rationale• Return on investment• Success in meeting the objectives• Communication {Written}
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Judges
• Aileen Crawford, Glasgow City Marketing Bureau• Patrick Delaney, Ovation Global DMC• Sólveig Lilja Einarsdóttir, Iceland Convention and
Incentive Bureau• Juan José Garcia, Vibo Congresos• Simone Sfeir, Bedouk Event Sourcing Solutions
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Your Role
• Determining the winner• Critical, you have 50% of vote• You will be asked 5 questions around
creativity, Quality of Execution, ROI and communication
• The results of the individual votes will not be shown on the screen
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Focus on:
• Innovation and creativity• Research and rationale• Return on investment• Success in meeting the objectives• Communication
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
The Finalists
•Artion Conferences and Events•Kuala Lumpur Convention Centre•MEET TAIWAN•Netherlands Board of Tourism & Conventions
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Presentations
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
• MEET TAIWAN• Kuala Lumpur Convention Centre• Artion Conferences and Events• Netherlands Board of Tourism &
Conventions
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
MEET TAIWAN
Sin Chen, Clare Wang
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Kuala Lumpur Convention Centre
Peter Brokenshire, Angeline Lue, Kuzaimah Idris
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Artion Conferences and Events
Valentini Amarantidou
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Netherlands Board of Tourism & Conventions
Eric Bakermans
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Congratulations!
See you all at the Closing Ceremony.
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
Best Marketing Award 2012
The Vote
International Congress and Convention Association.
Twitter: #ICCA12
Focus on:
• Innovation and creativity• Research and rationale• Return on investment• Success in meeting the objectives• Communication skills
Best Marketing Award 2012
International Congress and Convention Association.
Twitter: #ICCA12
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