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Introduction to Cognos Insight
for Business Partners
February 8, 2012
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Watch the Chat Box at lower right of your screen
(We will answer as many as time permits)
Enter your question in thechat window on the right of
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Todays session is scheduled to run for 1 hour
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Presenters
Dan PotterProduct Marketing - Cognos Mid-market Business UnitBusiness Analytics, IBM Software Group
David ClementProduct Marketing - Cognos Mid-market Business Unit
Business Analytics, IBM Software Group
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Data Discovery Market Opportunity
Market size
$800M 33%
large and fastgrowing market
Growth
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Introducing
IBM Cognos Insight
Personal Analyticsfor independent
exploration, what-ifmodeling, andsharing.
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Introducing Cognos Insight
On the desktop, standalone Guided data acquisition & modeling
Analysis and visualization
Dashboard creation
Scenario modeling
Exchange files with other users
Connected to a Cognos server
Access content store
Plan contribution Publish dashboards
Create ad hoc planning apps
Promote content to be managed
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Cognos Insight, part of the Cognos FamilyBusiness Analytics Solutions You Cant Outgrow
server
server
server
Solve individual &
team problemsquickly
Orchestrate work & minimizecost of broader deployment
Coordinate Enterprise executionthrough consistency & broad access to
a wide range of data & functionality
Typical Criteria Small Workgroup Enterprise
Buying Center Business Individual LOB-led IT-Led
Community Size Individuals (
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Cognos Insight Competition
Competitors MS Excel is the incumbent. QlikView, Tableau, other niche discovery vendors.
Differentiation
Business users can create and share. Guided data acquisition, drag and drop
creation, simple modeling. Not just quick views of data but also powerful scenario modeling capabilities.
Analytic engine with write-back to input your own data, instant comparisons,annotations, data spreading, rules.
Wired for the enterprise doesnt sacrifice business user agility for a solution thatis not IT endorsed or future-proof
No rework consume existing enterprise BI content
No silos publish to enterprise system for governed deployment
No dead ends extensible to broader business analytics including predictiveanalytics, managed reporting, performance management, etc
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Target LOB as Point of Entry
Highest anticipated demand on front office functions
As deployment expands, we interface more with IT to make Cognos the standard
Expand into FPM through Finance
Source: If applicable, describe source origin
Sales
CustomerService
Finance
IT
Operations
ProductDevelopment
HumanResources
Marketing
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Packaging and Pricing
User Cost Standalone Share FilesPublish
to Server
Contribute toManaged
Plans
StandardEdition
$500 Use with
BI
Inc w/ Adv Biz
Author role$1,680
Use withPlanning
Inc w/Contributor role
$2,200
Personal
Edition (Q2)Free
Use withExpress (Q2)
TBD
Subject to NDA Obligations with IBM references to potential future products are subject to the Disclaimer
Q2
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Channel Strategy for Low Cost, High Volume Product
Free Personal Edition
Openly available in online Community, registration required Leads sent to inside sales for qualification, upsell or routing
Lead nurturing stream kicks-off (offers sent at various intervals)
Paid Standard Edition
Primary channel is Inside Sales
Available in PPA to all direct sellers and BA Partners Available in IBM Software Online Catalog
More than 30 countries (in more than 20 languages) can buy IBM softwareonline
Can use credit card
Software available for download
For new and existing customers Available in open distribution
Leverage all IBM resellers globally
Upselling server products by Direct and SVP partners
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Languages Supported
English
Portuguese
Chinese (Simplified)
Chinese (Traditional)French
German
Italian
Japanese
Korean
Spanish
Danish
Finnish
Norwegian (Bokml)
SwedishTurkish
Croatian
Czech
Hungarian
Polish
Romanian
Russian
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Bringing Functional & Industry Use Cases to Life
Insight apps include: Dashboards Key metrics Sample data
Detailed descriptions Embedded book chapter
Chapters by Function Marketing
Sales
Customer Service
Finance
Prod Development
Operations
HR
IT
Exec Management
Books by Industry
Retail
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Demonstration
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Cognos Insight Opportunityfor SVP Partners
Capitalize on rapid growth of Data Discovery market Differentiated solution for LOB driven opportunities
Meets the needs of both business users and IT
Upsell to existing Cognos customers
Trade-up to Advanced Business Author role to useInsight with a BI server
Sell TM1 into the BI base as it is the repository for Insightapplications
Stop the encroachment of niche vendors like QlikViewand Tableau
Land and Expand
Low cost entry into the Cognos family for small,departmental deployments and easy to expand into
additional sales of Express and Enterprise serversDeliver compelling demos
From zero to dashboard in minutes
Instant response and flexibility via in-memory
Rapid prototyping and publishing
Show both analysis and planning capabilities
Market size
$800M 33%
large and growingmarket
Growth
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What to do and When?
Product was GA (shipping) on February 7 Get enabled
Introduce and sell more into existing accounts
Many will be entitled; upsell others to ABA role; or have new users buyStandard Edition
Sell ICAS or TM1 server into BI accounts Identify new LOB driven, departmental opportunities
Marketing launch on March 7
Start external promotion
Point customers and prospects to the Community Share your success with us!
Feb 7GA
March 7Launch
Q2Free Personal
Edition
Q4Interactive
Visualizations
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IBM Cognos Insight Technical OverviewDate: February 17 - 10 am EST
Learn what this new product means within the C10 family. How/when and why to position it.What features does it bring for your customers, view a demo, and be prepared for the launch.Register here: https://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qut38&lang=en
Upcoming Events
Take Action!
Learn about IBM Cognos Insightget enabled, drive Customers and Prospects to Virtual
Launch on March 7th! IBM Innovations in Business Analytics
Attend IBM Cognos Insight Virtual Launch on March 7th!
IBM Cognos TM1 v10.1: Innovations in Planning, Analysis and ForecastingDate: February 14 - 10 am ESTLearn how the newest advances in IBM Cognos TM1 v10.1 can help your customers establish a more
dynamic, reliable planning and analysis system that connects operational and financial performance to helpanticipate and act on business opportunities and manage risk more effectively.Register here: https://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=en
https://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qut38&lang=enhttp://events.unisfair.com/index.jsp?eid=1127&seid=21&code=vinsighthttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttp://events.unisfair.com/index.jsp?eid=1127&seid=21&code=vinsighthttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qut38&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qut38&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qut38&lang=en8/2/2019 IBM Cognos Insight Launch
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IBM Cognos Insight - Updates and Enablement Resources will be added tothe BA section of PartnerWorld here:
https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insight
https://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-950.ibm.com/events/swgeer/swgeer06.nsf/signin?openform&seminar=kwojhil8qsrfl&lang=enhttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insight8/2/2019 IBM Cognos Insight Launch
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Cognos Insight v10.1 Partner Enablement Plan
Targeted training Event/Content Date
Sales training Cognos Insight Webinar February 8
Business Partner Rallies
- 17 events planned globally
March May
Look for Information on PWLate Feb.
Technical Sales Online Community Q1 Q2
Recordings
- Personal Insight- Workspace Construction- Rapid Application Design- What If Analysis
March 7
Available on PWhttps://www.ibm.com/partnerworld/page/pw_com_sfw_ba_ibm_cognos_insight
Product training 1 day public education course via SPVC
(self-paced virtual classroom)
Mid to late Q2
https://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insighthttps://www-304.ibm.com/partnerworld/wps/servlet/ContentHandler/pw_com_sfw_ba_ibm_cognos_insight8/2/2019 IBM Cognos Insight Launch
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Q&A
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