#techsytalk!

Trends in Geolocation, Gamification and Bluetooth at Events"

iBeacon Wrapped Events"

Justin Gonzalez"@justinSF"

#techsytalk!

Agenda"

What is iBeacon?"

How is iBeacon used today?"

8 Ways iBeacon Will Transform Events"

iBeacon Wrapped Events"

#techsytalk!

DEFINED"

Dedicated Hardware"

Bluetooth Enabled

Smartphone"Bluetooth Enabled

Smartphone"

I see 2 beacons.."

I’m right here!"Here I am!"

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#techsytalk!

A FEW THINGS…!

Barriers to entry:"•  Requires an app download"•  Bluetooth must be enabled"•  Privacy concerns"

Benefits:"•  Wide range (compared to NFC/RFID)"•  Doesn’t require extra hardware"•  Integrated into the mobile experience"

#techsytalk!

Agenda"

What is iBeacon?"

How is iBeacon used today?"

9 Ways iBeacon Will Transform Events"

Event Tech Tools: iBeacon"

#techsytalk!

ESTIMOTE!

#techsytalk!

Agenda"

What is iBeacon?"

How is iBeacon used today?"

iBeacon Will Transform Events"

Event Tech Tools: iBeacon"

#techsytalk!

AUTO-CHECKIN!

#techsytalk!

COMMUNICATION!

#techsytalk!

NETWORKING!

#techsytalk!

SPONSORSHIPS!

#techsytalk!

FLOOR PLANS / HEAT MAPPING!

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REGISTRATION!

#techsytalk!

SUMMARY!

•  iBeacon uses Bluetooth LE to transmit signals and communicate with other beacons."

•  It’s already transforming the way we shop."•  There are massive opportunities for events. The

industry is ripe for disruption."

#techsytalk!

Trends in Geolocation, Gamification and Bluetooth at Events"

iBeacon Wrapped Events"

Justin Gonzalez"@justinSF"