I Just Don’t Get Apps!
Why are Accountancy, IFA and IFP firms launching smartphone & tablet Apps?
To Where We Are Today
Is an App:
• A Vanity project • Full of gimmicky features clients will not use• A pointless fad that will die out
Who is going to use it anyway?
You don’t HAVE to have one
It’s not a magic wand
It’s not a Holy Grail
It is up to you to assess the pros & cons
Its not a mobile website
An App does what a mobile site CANNOT do
Track MileageManage Receipts & Income Provide real-time news & dataPowerful Communication platform Integrate with other tools & other Apps
Apps Dominate Mobile Web
5 C’s
• Creation• Context• Content• Communication • Control
Creation
It surprised us!
A GOOD marketing tool
A way of differentiating our clients from other firms
So we built one. . . .
Its what happened next that really surprised us!
End Users Loved Them
‘They’ Led Us
Over
25,000of them
They told their advisors what ‘they’ wanted
• Social Media & Skype integration • More calculators • Mileage Tracker• Receipt Manager • Income Tracker • Precious Metals data • More Integration
And ‘they’ got it
CONTEXT
So while we discuss ‘Why Apps’
‘they’
your clients and prospect’s
‘they’ are using Apps‘they’ want Apps
An App is:
The most affordableEffective Productive Efficient
Tool for you to reach & interact with existing & future customers.
This is commonplace
The most exciting thing I have seen in
over 45 years of accountancy
For businesses, the App ecosystem represents a commercial and customer services opportunity
that should not be missed.
Jamie Gordon - Lynas Vokes
“As a firm of investment managers we know a growing number of our clients and potential clients use Apps. So we knew we needed to find a way to reach out to them in a modern, technologically advanced manner. To interact act with them via the devices they use every day, smartphones and tablets. When we saw the demonstration of the Your IFA APP solution we knew this was the perfect solution for us. The entire process from enquiry and order to App going live in the Apple and Android stores has been fast, efficient and professional.”
Thomson Reuters’
The mobile App enables practioners to bring their clients a new dimension of functionality
while maintaining their own branding and identity. Building better relationships, and
providing a level of service and sophistication that wasn’t possible for small and mid-sized
firms in the past.
“A complete no-brainer! In today’s high-tech world accountancy firms MUST launch their own App.”
Never in history has it been possible to be this close to your clients and prospects
All of the time At Low Cost
With Zero Implementation or Management
So where does the
come from?
Speed can be unsettling
Since 2007 there are now 1.2 billion people using Apps regularly
This number is set to expand by 30% by 2017
Over 80% of an average firms clients use Apps
Its Happened So Fast
That most haven’t even bothered to take notice
It Just Seems Natural
“I had a sense, I knew, that Apps were important – but I didn’t really ‘get it’ or know enough, until….”
The Post PC Era
Exciting Times & Astonishing Opportunities
Hyper Personalised Media
168 minutes per day watching TV158 minutes per day on mobiles 80% of that time is spent in Apps.
CONTENT
What Can An App Do?
Mobile is the number one communication channel.
Apps will become the interface between a firm and its customers in the next 18-24 months.
As Close to Bespoke As Possible
Calculators
16 Powerful Calculators
Dividend Verses Salary Corporation Tax Income Tax Should I Incorporate? Increased Profit Contractor IHT APR Stamp Duty Inflation VAT PayslipLoan Company Car Mortgage and Savings
To answer the run of the mill, daily questions in your branding thanks to your App
Great Content
Tax Tables Financial Dates Key Practice InfoClick 2 Call Financial News Precious Metal TrackerBlog Stream Social Media Skype Integration
Amazing Tools
Photo Receipt Manager
Mileage Tracker
Income Management
Portfolio Tracker
Communication
A Permission Based Mobile Communication Channel
A deeply personal connection
Push is the voice of your App
Communication made Easy
Communicating with clients & prospects can be difficult, time consuming and unproductive.
Having an App changes this
Push messages take seconds to send
Stop Fighting
Push Messages don’t fight for space in an inbox or mailbox
Generate an 80% + open rate
Can be scheduled in advanced
No extra charge
Lets Have a Closer Look
Emails Push
Inboxes are overflowing Personal connectionData accuracy vital Client manages dataBounce rates high 0% bounce rateOpen rates of 3 – 4% 80% + higher open rate Difficult to send Seconds to sendLegal issues/data protection etc No data stored by you
What do clients use them for?
• Promote local events, networking etc• Advise on topical blog or news articles• Budget and financial updates• Wealth Alerts• Tax return reminders
OK I ‘get it’ but what about ROI
Increased Referrals Direct Enquiries App Promotion
Increased Customer Loyalty Hours of Time savedFuture Proof
No ‘Selling’ Just Give it Away
Giving away your ‘Free App’ implies:
You are different Than their existing advisorYou are technologically advanced Their current firm are old fashioned You care enough to launch a free AppTheir current advisors don’tYou are proactive, prepared to reach out Not heard from their firm You are smart, forward thinking & creative Than the stereotypical advisors
MyFirmsApp
Built for AdvisorsInspired by End UsersProven, Tried, Tested and Fully Endorsed
Your Personal Demonstration
Simply Register for your FREE 1:1 App Demo in 3 ways
1.Email me direct on [email protected]
1.Register at www.myfirmsapp.co.uk
1.Call our expert team on 0800 8030 826
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