SPORT FASHION
SPRING/ SUMMER
2014
CHANGE THE WORLD THROUGH SPORTFor hummel, sport is more than a physical activity. It is a universal language with the strength to eliminate differences in politics, culture, religion and beliefs.
We trust that we can make a real change in the world by using sport to create borderless understanding, respect and unity.
From Afghanistan to Sierra Leone we support and initiate projects that help people live out their passion for sport. In a connected world, we believe this will act as a boomerang of positive change for all.
We are on the same team.
Page 2Women’s Sport Fashion
Digging deep in the beautiful landscape of the last decade’s digital history, amazing patterns and figures have surfaced, loading hummel’s designers with inspiration. The result is an intense palette of vibrant colours and fantastic patterns.
Halftones are one of the elements playing an important role in this season’s patterns. As for many artists and creatives before them, the dots have been an important source of inspiration for hummel’s designers, and the fascination is easily spotted in the many playful halftone designs used in extraordinary camouflage patterns and graduation effects.
Another mind-blowing dive into the magic screen visuals is the former so dreaded peace killer,
the white noise. A fabulous graphic print resulting in a captivating distorted black-and-white look that makes you forgive and forget all unresolved issues you might have with this noisy phenomenon. The effect is seen in logo and all-over prints, as well as in polka chevron prints and mouliné fabrics.
Silhouettes have been designed and materials chosen with inspiration from the 90’s, the result being a great line-up of long, loose and boxy tees and tank tops in drapery fabrics for women and catchy details and poly fabrics for men; an inspirational source that is easily linked to the authentic and original hummel DNA. The 90’s have also given a twist to other great styles such as garment washed crewneck
SPORT FASHION SPRING/ SUMMER 2014
Page 4Women’s Active Bee
Enter spring in style with the fabulous hummel spring/summer fashion collection; a catchy collection with a sky-high level of wow effect.
sweats and twill shorts, as well as icon silhouettes such as the track top and the bomber jacket; available both for men and women. Whether it being mini skirts and leggings for women or sweat styles for men, all pieces are covered in magic, digital prints and patterns still with a distinct sporty hummel look.
Black and white are key colours in the collection matching perfectly with the fresh and feminine pink lemonade for women and strong orange or bright peacock for men. Halftones for women are kept in pastel green, grey and purple and for men different blues, grey and sharp green.
The collection comes with shoes, bags and caps in matching colours and patterns to complete the striking look.
Page 5Women’s Active Bee
Page 7Women’s Sport Fashion
TEXTILE
08—980—2920Makenna Top
10—858—2920Imani Shorts
drop 01Spring/ Summer 2014
Page 8Women’s Sport Fashion
TEXTILE
08—984—2094Moriah SS Tee
drop 01Spring/ Summer 2014
Page 9Women’s Sport Fashion
TEXTILE
36—475—6695Tia Zip Jacket
10—858—2920Imani Shorts
drop 01Spring/ Summer 2014
Page 10Women’s Sport Fashion
TEXTILE
08—982—2920Makenna SS Tee
39—715—2920Imani Pants
drop 01Spring/ Summer 2014
Page 11Women’s Sport Fashion
TEXTILE
36—477—3639Blanca Jacket
10—858—2920Imani Shorts
drop 01Spring/ Summer 2014
Page 12Women’s Sport Fashion
TEXTILE
08—985—3054Ardis SS Tee
10—859—3639Giselle Shorts
drop 01Spring/ Summer 2014
Page 13Women’s Sport Fashion
TEXTILE
36—476—3639Imani Sweatshirt
10—859—3639Giselle Shorts
drop 01Spring/ Summer 2014
Page 15Women’s Sport Fashion
TEXTILE
36—476—4034Imani Sweatshirt
10—859—2094Giselle Shorts
drop 01Spring/ Summer 2014
Page 16Women’s Sport Fashion
TEXTILE
08—985—2001Ardis SS Tee
34—111—2001Krista Skirt
drop 01Spring/ Summer 2014
Page 17Women’s Sport Fashion
TEXTILE
87—177—2508Dalia Waistcoat
11—188—2001Krista Leggings
drop 01Spring/ Summer 2014
Page 18Women’s Sport Fashion
TEXTILE
35—111—2508Dalia Dress
drop 01Spring/ Summer 2014
Page 19Women’s Sport Fashion
TEXTILE
08—980—4034Makenna Top
39—716—2508Dalia Pants
drop 01Spring/ Summer 2014
Page 20Women’s Sport Fashion
TEXTILE
08—981—2001Gia Top
39—715—2114Imani Pants
ACCESSORIES
40—615—2114Cactus Gym Sack
drop 01Spring/ Summer 2014
Page 21Women’s Sport Fashion
TEXTILE
36—477—2114Blanca Jacket
08—983—9001Lexie SS Tee
10—858—2114Imani Shorts
drop 01Spring/ Summer 2014
Page 22Women’s Sport Fashion
TEXTILE
36—485—2114Lulu Sweatshirt
11—188—2001Krista Leggings
drop 01Spring/ Summer 2014
Page 23Men’s Sport Fashion
TEXTILE
08—975—7459Easton SS Crew
39—718—7459Easton Pants
drop 01Spring/ Summer 2014
TEXTILE
08—546—9001Argo SS Tee
drop 01Spring/ Summer 2014
Page 24Men’s Sport Fashion
Page 25Men’s Sport Fashion
TEXTILE
08—974—2508Corey Tank
10—310—2114Santiago Shorts
40—617—2114Cement Shoulderbag
drop 01Spring/ Summer 2014
TEXTILE
36—479—2114Farrell Zip Jacket
10—310—2114Santiago Shorts
drop 01Spring/ Summer 2014
Page 27Men’s Sport Fashion
TEXTILE
36—480—2114Santiago Zip Jacket
39—699—2114Crocket Pants
drop 01Spring/ Summer 2014
TEXTILE
08—976—2114Shane SS Tee
39—698—2001Farrell Pants
40—618—2114Clove Backpack
drop 01Spring/ Summer 2014
Page 28Men’s Sport Fashion
Page 30Men’s Sport Fashion
TEXTILE
08—976—2006Shane SS Tee
10—311—2094Talbott Shorts
drop 01Spring/ Summer 2014
Page 31Men’s Sport Fashion
TEXTILE
36—479—7175Farrell Zip Jacket
10—311—7459Talbott Shorts
40—617—7175Cement Shoulderbag
drop 01Spring/ Summer 2014
Page 32Men’s Sport Fashion
TEXTILE
08—986—9001Iman SS Tee
drop 01Spring/ Summer 2014
Page 33Men’s Sport Fashion
TEXTILE
36—480—7175Santiago Zip Jacket
10—310—7175Santiago Shorts
drop 01Spring/ Summer 2014
Page 34Men’s Sport Fashion
TEXTILE
08—989—9001Perez SS Tee
drop 01Spring/ Summer 2014
Page 35Men’s Sport Fashion
TEXTILE
36—482—2508Brams Sl Hood
drop 01Spring/ Summer 2014
Page 36Men’s Sport Fashion
TEXTILE
36—483—2508Barnet Crew
39—717—2508Barnet Pants
drop 01Spring/ Summer 2014
Page 37Men’s Sport Fashion
TEXTILE
36—481—3775Crocket Crew
drop 01Spring/ Summer 2014
AC CES SOR IES.
Accessories
Page 38Men’s Sport Fashion
AC CES SOR IES.
Page 39Fashion Accessories
ACCESSORIES
40—617—2114Cement Shoulderbag
40—613—2114Chino Phone Sleeve
40—614—2114Brush Tablet Sleeve
40—615—2114Cactus Gym Sack
40—618—2114Clove Backpack
drop 01Spring/ Summer 2014
hummel International
Sport & Leisure A/S
Balticagade 20 8000 Aarhus C
Denmark
Tel +45 87 34 48 00 Fax +45 87 34 48 09
[email protected] www.hummel.net