HUMAN RESOURCES
POWERED BY:Ginta Bakane
RECRUITMENTCREATIVITY
Intro about myself..
22 km in Marathon
Studies of Finances
Work as Accountant
Marketing Studies in Denmark (by Danish Government scholarship)
Manager of the marketing department in leading electronic company & project manager at Best Marketing
Marketing Manager at Inspired
Establishment of start-up company «PCB one»
Today:
#1 Recruitment#2 Best practise from abroad#3 Best practise in Latvia
#1 RECRUITMENT
THE MOST VITAL SOURCE OF COMPETITIVE ADVANTAGE FOR COMPANIES IN GENERAL?
EMPLOYEES....
IMPORTANCE OF EFFICIENT RECRUITMENT PRACTICE
Better recruitmentImproved
organizational outcomes
Bad recruitment decisions are the reason that
> 20% of the workforce are poor or marginal performers.
RECRUITMENT METHODs
• Press advertising• Internet based recruitment• Vacancy boards• Television • Radio• Leaflet drops• Posters• Recruitment caravans• Employement agencies & consultants• Direct access to schools and colleges• Incentives to employees for introduction• Direct search or head-hunting• ....
RECRUITMENT METHODs
Study of The Chartered Institute of Personnel and Development (CIPD):
A study showed first-year turnover rates as follows:
• 67% for employees recruited from the competition,
• 55% for those recruited from newspaper ads
• 30% for candidates referred by other employees.
THE LATEST TREND
INNOVATIVE RECRUITMENT METHODS!
#2 BEST PRACTISE
Best practice
What do you see here?
Best practice - Microsoft
Microsoft’s competition for hackers• Problem: difficult to find good
ethical hackers• Solution: competition for
hackers with monetary prize• Result: access to best hackers,
evaluation of candidates
Best practice – Tourism Qeensland• Best job in the world
campaign - combination of recruitment and advertising
• Results : – worldwide attention– 34’000 applicants
#3 BEST PRACTISE IN LATVIA
3# «BEAT KLAVINS»
3# «BEAT KLAVINS»
TASK:1. To find a suitable
candidate to fill analyst position.
creativity
challanging personality
2. To promote our agency’s creativenss
3. To promote Janis Klavins
IDEA:To offer to our candidates a challenge to beat existing analyst Janis Klavins in order to fill his position in a media agency.
3# «BEAT KLAVINS»
WORD PLAY:
[NOLAUZ KLAVINU!]
«BREAK MAPLE»
3# «BEAT KLAVINS»
Solution: www.nolauzklavinu.lv3# «BREAK KLAVINS»
Who is Klavins?
Why to beat?
How to beat?
Klavin’s blog
3# «BREAK KLAVINS»
3# «BEAT KLAVINS»
Results: Free publicity in media
3# «BEAT KLAVINS»
Results: Buzz on the internet
3# «BEAT KLAVINS»
Results: > 93,340 page views
3# «BEAT KLAVINS»
Results: 1295 participants Best candidate found
Conclusions
CONCLUSIONS
Thank you!
Questions?
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