Talent Solutions
HSBC Learning and Education Plan
May 2014
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Introductions
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Carly EriksenGlobal Talent Solutions Consultant
Ross CarvalhoCustomer Success Consultant
NAMER
Isabela CardosoGlobal Customer Education Specialist
Bryan FongCustomer Education Specialist
NAMER
Agenda
Overview of the LinkedIn Talent Solutions that you’re using
What to expect from LinkedIn & HSBC in 2014
LinkedIn education curriculum
Tracking engagement and success
LinkedIn Recruiter live demo and practice
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LinkedIn Talent Solutions Detail – NAMER, EMEA, LATAM
Country Recruiter Job Slots
HSBC Technology & Services (USA) 36 45
HSBC Holdings plc (UK) 3 10 (0 used)
HSBC Bank (Chile) 1 4 (1 used)
HSBC Brazil 6 11 (7 used)
HSBC Alexander Mann Solutions (UK) 7 30 (26 used)
HSBC Resource Solutions (UK) 13 6
TOTAL 66 106(Currently 85 utilized)
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Where do your job posts go?
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Jobs You May Be Interested InCompany Home Page
Careers PageActive Search
We are building a Success Plan for HSBC in line with business and hiring objectives for 2014
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We are here today
Early May
Users to have completed all
training sessions
3rd week
User profiles to be updated based on
branding guidelines
1st week
Ongoing monitoring of usage with
recommendations
Starting June
• Review of Success Plan and subsequent action steps
Quarterly
Education and Engagement
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Three Key Elements to Ensure Success
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LinkedIn Education Sessions
• Establish education curriculum for team to follow
Tracking Engagement• Goals to encourage users; benchmarks, etc.
Adoption Plan for Future New Users
• Implement process to ensure new users follow education curriculum and are aware of usage targets
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Education curriculum for LinkedIn Recruiter users
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Week 1 Week 2 Week 3 Ongoing
On-line SessionUsing Clearslide
LinkedIn Learning Center• Work Efficiently in
LI Recruiter (14 min)
• Learn the Functions of Boolean Search (14 min)
• Tipsheets on Boolean Logic, Search Logic
LinkedIn Learning Center• Send InMail
Messages in LinkedIn (16 min)
• Post Your Jobs on LinkedIn (15 min)
• Get Organized and Collaborate with Projects (9min)
• Tipsheets on InMail Strategy, InMail Templates
LinkedIn Learning Center• Start Recruiting
Proactively (5 min)
• Leverage Your Pipeline of Talent (9 min)
• Tipsheet on Talent Pipeline
LinkedIn Learning Center• Watch self-paced
tutorials• Enroll into
webinars
Custom Session• Review of Success
Plan and subsequent action steps
• Customized training to drive adoption of new features
*Users have been proxy enrolled into the custom curriculum in the Learning Center
Self-Paced Tutorials | Tipsheets | WebEx or On-site Sessions
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Recruiters will be enrolled into the HSBC Course Curriculum 2014 in the Learning Centre
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HSBC to drive attendance – Isabela will track progress and send reports weekly for the first 30 days, monthly for Q3 and quarterly for the remaining of the year.
Curriculum for new user adoption throughout the yearNew users will be expected to complete their learning within a week
5 Tutorials (62 mins): Expand Your Reach with LinkedIn Recruiter (8 minutes) Work Efficiently in LinkedIn Recruiter (14 minutes) Learn the Functions of Boolean Search (14 minutes) Apply an Efficient Search Workflow (10 minutes) Send Inmail messages in LinkedIn recruiter (16 minutes)
3 Tip sheets: Build Your Brand on LinkedIn.com Boolean Modifiers Attract Passive and Active Candidates with Your Job Posting
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Monthly Usage Metrics
Suggested Recruiter Benchmarks
Avg. Days Visited
Searches Performed
Profiles Viewed
Profiles Saved
InMails Sent
InMail Response %
Sourcer 15-20 100 2,000 200 100+ 20%+
Full-Cycle Recruiter
10-15 25 250 50+ 50+ 25%+
Executive Recruiter
5-10 5-10 50 25+ 25+ 30%+
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HSBC to set their own benchmarks and monitor usage through the in-tool Recruiter Usage Reports
Introduction to LinkedIn.com & LinkedIn Recruiter
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IdentityProfessional profile
of record and stay in touch with contacts
Be great at what you do
InsightsWe work where our
members work
Everywhere
300M+Members worldwide
187M+Monthly unique visitors
2+ newMembers per second
Why do members come to LinkedIn?
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LinkedIn.com and LinkedIn Recruiter
Buildyour brand
Get news
Make connections
Conduct research
Stayconnected
Post jobs
Source candidates
Send InMail
Join Groups
Manage candidate profiles
Collaborate with your team
Organize profiles
Endorse people
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Build a Profile That Recruits
1. Provide a professional
photo
3. Develop an engaging
headline
5. Build your brand
in the Summary. Use first person!
2. Use your real and full name
4. Add a vanity URL
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Some examples of strong profiles that recruit
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Where can you get help?
LinkedIn Enterprise Help Centre LinkedIn Online Learning Centre to
access your learning curriculum [email protected] for all
technical issues, e.g. transfer of license
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Daily Recruiter Workflow
Post
Find
Organize
ContactCollaborate
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The Search ProcessBoolean Modifiers
AND
OR
NOT
“ ”
( )
Financial AND Analysis
“Financial Analysis” OR Accounting
NOT Recruiter
“Financial Analyst”
“Financial Analyst” AND (Oracle OR SAP)
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Job Posts on LinkedIn
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You can use your respective country’s career site URL. Should your country not have one, or the URL is long and overly complicated, please use www.hsbc.com/careers
Advertisement Elements1. Job title (and department name
if preferred)2. Headline3. Recruitment marketing
introduction4. Business descriptor5. Job introduction6. Principal responsibilities7. Requirements8. Additional information (if any)9. Call to action10.Closing statement11.Careers site#12.Logo13.Diversity, Data Protection and
Issuing Entity statements
Live Demo
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