Download - HRAMA: Interactive Mobile Engagement

INTERACTIVE

micro-messaging solutions to...๏ increase revenue๏ decrease expenses๏ generate leads๏ foster brand loyalty๏ improve customer service

Text IttoSay It!

MOBILE ENGAGEMENT

WHO WE ARE | WHAT WE DO๏ Founded in 2005 in Richmond, VA๏ Mobile interaction engineering

๏ Turnkey, flexible, DIY SaaS SMS platform reaching 98% of U.S.๏ Rapid mobile web architecting for info delivery & lead generation๏ Instant, relevant, engaging conversation๏ Wholistic incorporation into existing/future...

๏ Communications - email, online, voice, print, signage, etc.๏ Operational systems - ERM, CRM, sales, inventory, etc.๏ Business processes - person lifecycle management๏ Physical environments - scenario appropriateness

๏ Consultative approach with a foundation of thousands of previous successes & failures reduces risks & facilitates rapid positive ROI

© 2006-2011 OTAir LLC. All rights reserved. Text It to Say It! is a trademark of OTAir.

SELECT CLIENTS & PARTNERS


COMMUNICATION ISSUESa trio of primary challenges to all messaging



๏ not fast enough

๏ not seen in time

๏ crowded for attention

Message

Distribution

COMMUNICATION ISSUES


๏ no personalization

๏ no customer segmentation

๏ no use of customer data

Message

Irrelevancy



๏ wrong time to call

๏ wrong place to visit

๏ lack of organic recall

Message

'Non-gagement'


APPS, ADS & SCANS...OH MY!buzz-worthy mobile options that fall short



๏ multimedia opportunities

๏ minority user base; <30%

๏ tech/platform constrained

LIMITED MOBILE OPTIONSmobile web & native apps


๏ maximum creative exposure

๏ major relevancy & use issues

๏ tech/app/carrier constrained

LIMITED MOBILE OPTIONSmobile ads & scannable codes


๏ integrated social marketing

๏ just a drop in Niagara Falls

๏ mobile reach not assured

LIMITED MOBILE OPTIONSmicro-messaging using social networks

3 EFFECTIVE SOLUTIONSto ease communication issue woes


rapid foot / click traffic


3 EFFECTIVE SOLUTIONS

receive individual data



improve service





improve service


NOT 3, BUT 1!

TEXT MESSAGING


SMS : A 3-IN-1 SOLUTIONquick & easy traffic | receive data | improve service

SMS WORST DEFINED AS...

...the text communication service component of phone, web or mobile communication systems, using standardized communications protocols that allow the exchange of short text messages between fixed line or mobile phone devices.



๏ integrated direct response

๏ sent in secs; read in mins

๏ no msg / relevancy conflicts

QUICK & EASY TRAFFIC


๏ keywords group customers

๏ names, emails, zips, dob

๏ menus, codes, surveys/polls

RECEIVE DATA


๏ customer/data triggers msgs

๏ insert personalization data

๏ two-way interaction

IMPROVE SERVICE

SMS BEST DEFINED AS...

...inexpensive interactive communications for reliable and rapid engagement of a quality audience with uniquely focused micro-messaging via a universally desired secure channel for intimate socializing.


SIMPLE160 unformatted chars for easy content creation


FASTcompose & send within a minute - even using text


INTIMATEconversation via most personal device


INEXPENSIVEpay for absolute reach at pennies per text


INTERACTIVEinstant response built-in | most reply within an hour


FOCUSED160 unformatted chars sent to a specific audience


UNIVERSALdevice/carrier agnostic | used daily by 200 million


UNIQUEtexts easily personalized to each recipient


FLEXIBLEuseful for virtually any type of micro-message


RELIABLEtexts delivered within secs

1st mass communication method following disasters


DESIREDrecipients have requested & used | easy opt-out


ENGAGINGads direct response enabled

relevancy inspires action


SOCIAL6 billion texts daily in U.S. | preferred over voice


GENERICany use | any device | anytime | anywhere | any how


SECUREsafe wireless medium | personal device | removable


MULTIMEDIA COMPARISONhow similar to word of mouth is other media


TV BEST DEFINED AS...



RADIO BEST DEFINED AS...



MAIL BEST DEFINED AS...



EMAIL BEST DEFINED AS...



WEB BEST DEFINED AS...



SMS BEST DEFINED AS...



...the closest digital medium to word of mouth!

IMPLEMENTATIONwhat's possible? | just how easy...really?



๏ call to action in all media

๏ text keyword to short code

๏ instant, pre-configured reply

๏ various workflow options

๏ two-way communication


๏ collect actionable leads

๏ NOW = higher rates

๏ all ads direct response

๏ mobile web adds options

๏ feed to lead / CRM apps

THE POWER OF MICRO-MESSAGING


๏ Smoothie King stores report 18-22% opt-in rates๏ Champs restaurant locations participating in an interactive

NFL fan “trash text” report up to 26% lift in sales๏ Over 55,000 votes are received by text in just a two week

“Best Of…” promotional event by The Virginian-Pilot๏ Thousands text in to enter a Busch Gardens promo tied

to March Madness with 85% of all entries coming in via text message vs. only 15% online

๏ A restaurant/comedy club in FL sells out an unscheduled Tuesday evening show by sending a text to a couple thousand mobile fans just a few hours in advance

THE POWER OF MICRO-MESSAGING


๏ Mid-Atlantic regional grocery chain surpasses printed and email coupon redemption rates with mobile…10-55%, averaging 25%

๏ Nearly 2500 receipt codes texted during a one-day promotion event, in May 2010, throughout a 122 location family dining chain for an estimated 15.3% participation rate

๏ Almost 1000 college students at twelve campuses use texting to claim coupons for free tax prep services from H&R Block

๏ Regional family dining chain with about 45 locations using SMS marketing grew mobile opt-in list by just shy of 10,000 additional members in first half of 2010

๏ 11 location credit union has a list of over 8500 interested in receiving bi-monthly notification of rate specials on loans, savings and investments

THE OTAIR ADVANTAGE๏ Powerful, yet easy to use and flexible web-based platform๏ Most simplistic, no obligation pricing in the industry

๏ No setup fees, no keyword fees, no consultation fees๏ Free, unlimited incoming msgs; outgoing as low as $0.015/text๏ No contracts...upgrade, downgrade or cancel anytime๏ Pricing simply scales according to location & outgoing msg count

๏ Single location restaurants & retail start as low as $49 monthly๏ Large chains qualify for pricing as low as $3/location/month๏ Outgoing messages allocated per location or entire entity

๏ Access controlled by user to applicable location(s)๏ Existing integration w/ Fishbowl Marketing, Brightwave & ExactTarget๏ Go live nationwide on shared short code in just one business day!


"SERVICE SECOND TO NONE"

ADDITIONAL RESOURCES - DIGITAL


๏ Mobile Marketing Association – http://mmaglobal.com๏ Wireless Week magazine – http://wirelessweek.com๏ FierceMobileContent – http://fiercemobilecontent.com๏ Mobile Marketer – http://mobilemarketer.com๏ Branding Unbound blog – http://www.maverix.typepad.com/๏ DMNews - Mobile – http://bit.ly/DMnewsMobile

ADDITIONAL RESOURCES - PHYSICAL
