Campaign OverviewMarketing
The heart of the High Point Market.
200/320/330 N. Hamilton, 300 S. Main, C&D, Christopher
Guy, Furniture Plaza, Hamilton Market, International
Home Furnishings Center, Market Square, Market Square
Textile Tower, National Furniture Mart, Plaza Suites,
Showplace, Suites at Market Square
IMCHighPointMarket.com
IMC VALUE PROPOSITION
At International Market Centers (IMC) we view our relationship with you as a partnership, and share in your success. We are constantly working to enhance the value of your investment in High Point Market and wanted to take this opportunity to share with you a quick overview of all of the e� orts we have put forth in preparation for this market.
IMC conducts an extensive marketing campaign to promote all IMC buildings, and our tenants and exhibitors, which reaches tens of thousands of qualifi ed buyers and designers from all distribution channels.
This is all in addition to the comprehensive buyer outreach program conducted by the High Point Market Authority (HPMA) to promote the entire Market. No other building owner in High Point o� ers this level of support and value to drive YOUR success at this market.
In this overview you’ll fi nd an outline of the programs and partnerships IMC and HPMA have formed and the marketing outreach conducted on your behalf.
About the High Point Market Authority
The High Point Market Authority (HPMA) is the o� cial sponsor and organizer of the High Point Market. Working closely with building owners and exhibitors, the Market Authority manages the overall “voice” of High Point Market, the unifi ed registration system and the robust transportation system.
A PARTNERSHIP FOR SUCCESS
HIGH POINT MARKET AUTHORITY:bring buyers to the market
INTERNATIONAL MARKET CENTERS:bring buyers to OUR buildings
TENANT/EXHIBITOR: bring customers to
YOUR space
IMC & HPMA EMAIL IMC & HPMA SOCIAL MEDIA
9 unique IMCHTML email blasts promoting IMC properties, events anddestinations.
Series of email blasts sent to IMC buyer anddesigner list, trade subscription lists including HFN and Gifts & Decorative Accessories andRetailer NOW!
Reaching more than
60,000
Retailers and Designers
12 unique HPMAHTML eblasts send tomore than 40,000 previous attendees and new prospects,driving to registration.Through media and association partnership, HPMA sends additional emails to members of The Home Furnishings Association, ASID, the Steelyard Design Community, and various trade magazine subscribers
Facebook~40,000 followersAt least 3 posts per week
Twitter: @HPMarketNews>30,000 followersRegular weekly posts plus o� cial High Point Market New Product Premiere Twitter Chat
Instagram: @highpointmarket103,000 followersTakeovers featuring Design Bloggers Tour members and editors of major home furnishings publications.
Pinterest14,022 followersHome to Style Spotters for at-Market postings, Spring and Fall Market previews, and Style Reports
YouTube919 subscribersHouses all High Point Market promotional videos, plus complete videos of all Keynote Series presentations.
O� cial High Point Market Social Channels
Facebook @DesignOnHPMKT~4,000 followersAt least 3 posts per week
Twitter: @DesignOnHPMKT3,000 followersRegular weekly posts including tenant updates, IMC & High Point Market news, and more.
Instagram: @DesignOnHPMKT22,500 followersTakeovers featuring tastemakers, celebrity designers, and editors of major home furnishings publications.
YouTube:/DesignOnHPMKT300 subscribersHouses all IMC High Point Market promotional videos.
Design on High Point Market: The O� cial Social Channels for IMC High Point
ADVERTISING / IMC ADVERTISING / HPMA
Extensive advertising in Market Guides with IMC building and destination ads:
• Furniture Preview: 15 Pages
• Accessory Preview: 15 Pages
• Designer Preview: 10 Pages
• Market Resource Guide: 12 pages
Print advertising in over
25 INDUSTRYTrade Publications, Market Guides promotingall IMC properties
500,000+Combined Circulation
SHOWPLACE
Pelican Reef
Forty West Designs
John Beard Collection
A known destination for top brands and up-and-comers offering furniture, rugs, accessories, and casual furniture.
IMCHighPointMarket.com
#DesignOnHPMkt OCT. 14-18 HIGH POINT
JOIN US AT
C&DCOMMERCE & DESIGN
With a surprise around every corner, C&D offers every type of buyer a reason to shop here – whether you are a designer, mass or specialty retailer – there’s a company here to source your needs.
Urbia
Sarreid Ltd.
Scandinavian Design
Shop over 200 product lines throughout 9 floors!
IMCHighPointMarket.com
#DesignOnHPMkt OCT. 14-18 HIGH POINT
JOIN US AT
HAMILTON PROPERTIES
#DesignOnHPMkt IMCHighPointMarket.com
Located in the center of the Hamilton Wrenn Design District this complex caters to designers and high-end retailers. Showrooms feature a broad selection of furniture, fl oor coverings, wall art, lighting and fi ne decorative accessories.
320/330 N. Hamilton
Caracole
Paladin Industries Inc.
RS Distribution
Resource Décor
Woodbridge Furniture Co.
200 North Hamilton
NORTH COURT
Artistica
Artitalia Group, LLC
Boknas
Bordignon Camillo
Brownstone Furniture Inc.
Cates Cove
Christopher Guy Annex
Decorati by Artitalia Group
Design NS
Fairfi eld Chair
Fly by Artitalia Group
Frederick Cooper Lamps
French Accents Rugs & Tapestry
Jonathan Charles Fine Furniture
Leathercraft
Leonardo by Artitalia Group 200
MacKenzie Dow
Manchester Ltd
Mottahedeh & Co Inc.
Palatial Furniture
Vere Antichita by Artitalia Group
Vietri
Wildwood Lamps & Accents Inc.
SOUTH COURT
Alden Parkes
Chelsea House
Councill Furniture
Fauld Town & Country Furniture
Greenhouse Fabrics
Karges Furniture
Kindel Furniture
Shadow Catchers Art
Stanley Furniture
Alden ParkesResource DecorAlden ParkesResource DecorAlden ParkesAlden Parkes
Leathercraft
INTERHALLFIRST FLOOR, IHFC
InterHall, a juried collection of design-driven, lifestyle-focused home furnishings, is the premier destination for fresh, new and exciting resources representing all styles – from traditional to contemporary. Buyers and designers flock to InterHall for one main reason: to find The Next Big Thing. DISCOVER IT.
Adriana Hoyos
Craft Associates FurnitureSerge deTroyer Collection
IMCHighPointMarket.com
#DesignOnHPMkt OCT. 14-18
JOIN US AT
- INTERHALL -Opens Oct. 13
Print outlets include Furniture
Today, Home Accents Today, Casual
Living, RetailerNOW, and Business
Of Home.
Digital channels include
Facebook, Google Adwords,
Retargeter network, RetailerNOW,
Steelyard, Editor At Large, and Rue
Magazine.
Comprehensive print and digital advertising campaign
Total reach across all outlets exceeds
100,000home furnishings retailers and designers
Displays are located in high tra� c areas around Market and accompanied by a distinct marketing track to encourage buyers to visit all three displays and visit the participating showrooms to see the products featured.
TRENDWATCH PRODUCT DISPLAYS, PRESENTED BY IMC
Each market, IMC tenants and exhibitors are invited to submit products from their collections that best match
three key macro trends and home decor themes..
Displays:• Showplace Walkway
• Suites at Market Square Lobby
• IHFC Green Lobby
Marketing Support:• Signage with company & showroom
• Companion brochure in all IMC buildings throughout Market
• Email to buyers with trend information
• Directory Ad
• Seminar
• Promotion via Social Media channels
• Stand-alone press release
DesignOnHPMkt
DesignOn High Point Market was launched as the o� cial
design and trend voice of IMC properties at High Point
Market. This social media profi le allows attendees to
connect with designers and
bloggers who will be sharing
their inspirations found at
market. Designers and bloggers will promote IMC
showrooms, products and events.
Instagram Takeover
@DesignOnHPMkt • #DesignOnHPMkt
Instagram Takeover designers and tastemakers are
enlisted each market to “takeover” IMC’s Instagram
profi le each market to share their best
fi nds, fun events, favorite vendors, and the
market’s best product trends.
Featured Designer Display
Each market, we feature IMC tenants and exhibitors through a specially curated product display inn the high tra� c
area outside of Suites at Market Square next to C&D. This program is aimed to introduce new-to-market products to
thousands of designers and buyers bringing exposure and awareness during the course of market.
IMC EXCLUSIVE OPPORTUNITIES IMC EXCLUSIVE OPPORTUNITIES
Highlight Your New Products
Through its website, email campaigns, social media
channels, and special at-Market programs, High Point
Market Authority o� ers multiple opportunities to shine a
spotlight on your new product introductions.
New Product PicksSimply add two new product images (with descriptions)
to your Exhibitor Profi le (see exhibitor.highpointmarket.
org), to add them to the New Product Picks section of
highpointmarket.org.
New Product Picks, promoted via HPMA’s email
campaigns and featured on the highpointmarket.org
home page and posted on the High Point Market social
media channels.
New Product Premiere Twitter ChatMembers of the High Point Market Style Spotters team
will discuss their favorite images from New Product Picks
in a special Twitter Chat, generally held about 7 weeks
before Market. With about 150 active participants, the
Twitter Chat generates a total reach of more than 10
million individuals.
Style Spotters Spring and Fall Market PreviewsSelecting from the New Product Picks page, the Style
Spotters create a preview of the styles and trends they
are looking forward to seeing at the next Market. The
Previews are featured on the highpointmarket.org home
page, promoted via the HPMA email campaign and
posted on the High Point Market social media channels.
Style Spotters at MarketOn the fi rst three days of Market, our Style Spotters scan
HIGH POINT MARKET EXCLUSIVE OPPORTUNITIES HIGH POINT MARKET EXCLUSIVE OPPORTUNITIES
showrooms to fi nd the most exciting new products
and emerging trends. Posting their picks to special
Pinterest boards and their social media channels,
they reach hundreds of thousands of consumers
and designers. The Style Spotters LIVE! event, held
on the Tuesday morning of Market, presents their
fi nds to more than 175 Market attendees. After the
presentation, interested attendees may join their
favorite Style Spotter on a Trend Tour of their favorite
showrooms.
Style Spotters Style ReportAfter each Market, the Style Spotters highlight the
leading looks of the new season in their Winter/
Spring and Summer/Fall Style Reports, which are
featured on the highpointmarket.org home page,
promoted via the HPMA email campaign and posted
on the High Point Market social media channels.
Design Bloggers TourIn partnership with Esteem Media, HPMA o� ers
exhibitors an opportunity to sponsor 10 of today’s
leading design bloggers. Touring the sponsors’
showrooms, the bloggers share key insights, style
points, and product information with their followers.
Video Gallery Exhibitor/Product Locator Search
WWW.IMCHIGHPOINTMARKET.COM WWW.HIGHPOINTMARKET.ORG
Comprehensive IMC marketinformation and exhibitor/product search for market planning.
The central location for all Market news, product, and
event information, as well as online registration, travel
planning, and at-Market wayfi nding tools.
• Exhibitor and Event search
• MyMarket planning tool
• Products & Trends
• Tips & Insights
• Plan Your Trip
• Information for International guests
Over a dozen press releases issued to trade and design media on a number of
newsworthy topics including:
PUBLIC RELATIONS / HPMAPUBLIC RELATIONS / IMC
• New tenants, expansions, relocations
• New product introductions
• Temporary exhibitors
• Special events and seminars
• Exhibits and partnerships
More than a dozen press releases sent to 1,000+ media contacts each Market cycle• To access the HPMA media list, exhibitors may contact Ashley Grigg via [email protected]
MediaLink online and at-Market press center • Provides access to exhibitors’ digital and printed press kits
• Source for publication-quality product and Market imagery
• Comprehenisive on-site resource, featuring work stations, food and beverages, internet connections, charging
stations, and in-person assistance in fi nding exhibitors and resources
Personal outreach to Very Important Buyers inviting them to market and providing pertinent information regarding IMC tenants and properties.
MYMARKET APP
IMC ADDITIONAL SUPPORT
State of the art planning and navigation app allows Market guests to search for and select showrooms and events, save
them to their personal Market plans, and access their plans from their iPhones anytime, anywhere. Integrated GPS mapping
provides blue dot navigation to and from every building in the downtown Market area. Plus, indoor showroom-to-showroom
navigation is provided for the IHFC building, 220 Elm, and Center Point on Hamilton, Manning, Centennial, and Russell.
• Concierge service• Send 3 emails to encourage registration,
promote housing options, o� er free parking
• Coordinate parking
• Assist with any other Market plans as needed
• In-house call center calling regional retailers and designers leading up to Market
IMC is a Sponsor of High Point Market’s MyMarket App
ON-SITE SIGNAGE AND BRANDING OPPORTUNITIES
Large format signage in high tra� c areas to drive tra� c to
IMC tenants and destinations
Signage promotion of
special IMC programs
and events at High
Point MarketCross-promotion of IMC
destinations featuring similar
products
C&DCOMMERCE AND DESIGN
IMCHighPointMarket.com#DesignOnHPMkt
Featuring over 200
product lines of home
furnishings, accessories
and much more, the
Commerce & Design
building offers a one-of-a-
kind shopping experience
throughout 9 floors of
showroom space at High
Point Market.Spicher and Co. Urbia Solaria Lighting
SPONSORED BY:
www.highpointmarket.org #hpmkt
CENTER STAGE BY THE TRANSPORTATION TERMINAL
5:30-7:30pm
M A R K E TK I C K O F FP A R T YOCTOBER
14-18MARKETHIGH POINT
WEEK
Join usto celebrate the opening ofto celebrate the opening of
fall High Point Marketfall High Point Marketwith music and cocktails.with music and cocktails.
Start Market weekStart Market weekoff right!
Kick-off High Point
Market Week in Style!
FRIDAY OCTOBER 13TH
The heart of the High Point Market
IMC
C&D EVENTSDAILY
FRIDAY, OCTOBER 13
30 YEARS OF DESIGN CELEBRATION, 4 - 6PMVisual Comfort & Co. (2G-K)
SATURDAY, OCTOBER 14SATURDAY BREAKFAST KICK OFF, 9 -10AM
Visual Comfort & Co. (2G-K)
SOUP AND SALAD LUNCHEON, 11:30AMGuildmaster (1A)
COMPLIMENTARY LUNCH, 12PM - 2PMAlder & Tweed Furniture (1B)
PROSECCO & NOODLES , 12PM - 7PMTrowbridge (2A)
SUNDAY, OCTOBER 15SOUP AND SALAD LUNCHEON, 11:30AM
Guildmaster (1A)
COMPLIMENTARY LUNCH, 12PM - 2PMAlder & Tweed Furniture (1B)
PROSECCO & NOODLES , 12PM - 7PMTrowbridge (2A)
MONDAY, OCTOBER 16SOUP AND SALAD LUNCHEON, 11:30AM
Guildmaster (1A)
COMPLIMENTARY LUNCH, 12PM - 2PMAlder & Tweed Furniture (1B)
PROSECCO & NOODLES , 12PM - 7PMTrowbridge (2A)
HIGH TEA & TALK WITH LIBBY LANGDON, 3PMSpectra Home (6E, K, L)
TUESDAY, OCTOBER 17SOUP AND SALAD LUNCHEON, 11:30AM
Guildmaster (1A)
PROSECCO & NOODLES , 12PM - 7PMTrowbridge (2A)
AFTERNOON BARSSaturday - Tuesday
2 - 6pm
WIFI LOUNGE2nd fl oor Skybridge
Saturday - Wednesday
8am - 6pm
HAPPY HOUR5 - 7pm
Visual Comfort & Co. (2G, 2J)
REFRESHMENTSAll Day
Spicher and Company (1D)
COCKTAILSDaily · 4 - 7pm
Trowbridge (2A)
HAPPY HOURDaily · 4 - 7pm
Urbia (5A, 5B)
Hand selected byStacy Garcia
Stacy Garcia Inc.@StacyGarciaInc
@DesignOnHPMkt
#DesignOnHPMkt
FOLLOW US AND JOIN THE CONVERSATION
HamiltonHighlights
ALWAYS NEW. ALWAYS DIFFERENT.
AT MARKET SQUARE
IMCHighPointMarket.com#DesignOnHPMkt
E By Design Eastern Accents Modern Day Accents
The Suites at Market Square is the ONLY temporary exhibit destination at High Point Market featuring 340+ exhibitors with multiple product categories under one roof.
3 Floors of Temps340+ Exhibitors
SHOP OVER 200 PRODUCT LINES THROUGHOUT 9 FLOORS!
COMMERCE AND DESIGNC&D
#DesignOnHPMktJoin the Conversation
Art Addiction
1st FloorAlder & TweedArt AddictionGuildMasterSolaria LightingSpicher and Company
2nd FloorTrowbridge GalleryVisual Comfort
3rd FloorSarreid Ltd.
4th FloorBethel InternationalLegend GlobalTenango, Inc.Urban Chic
5th FloorAlliyah HomeButler Specialty CompanyJersey Mike’s SubsMy Home FurnishingsUrbia Imports
6th FloorNCA DesignSpectra HomeScandinavian Design
7th FloorCrawford & BurkeSouth Shore Furniture
8th FloorBrentwood ClassicsElite Living
9th FloorDorel HomeAmeriwood HomeCosco Home & O� ceDorel LivingDorel Home Products / Signature Sleep
Alder & Tweed
Discover The New 6th Floor
IMCHighPointMarket.com#DesignOnHPMkt IMCHighPointMarket.com#DesignOnHPMkt IMCHighPointMarket.comIMCHighPointMarket.com#DesignOnHPMkt IMCHighPointMarket.comIMCHighPointMarket.com#DesignOnHPMkt IMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.com#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt IMCHighPointMarket.comIMCHighPointMarket.comIMCHighPointMarket.com#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt#DesignOnHPMkt
Camerich USA
Legends Furniture
• Barcalounger
• Barcalounger Outdoor Living
• Bernhardt
• Camerich USA
• Dynamic Furniture Corp.
• IMG
• International Furniture Direct
• Legends Furniture
• Mobital USA
• Pangea Home
• Rich Sofa
• Tarek Trade
• Turkish Furniture
ALWAYS NEW. ALWAYS DIFFERENT.
AT MARKET SQUARE
3 Floors of Temps340+ Exhibitors
#DesignOnHPMktJoin the Conversation
EDUCATION & LEARNING
IMC IS THE OFFICIAL SPONSOR OF THE MARKET KICKOFF PARTY
IHFC
Accessory Floor Parties
Pavilions Parties
Afternoon Socials
InterHall Martini Parties
Accessory Floor Noon Cocktail Bars
Pavilions Noon Cocktail Bars
SHOWPLACE
Complimentary Buyers Breakfast
Sunset on 3
Afternoon Socials
MARKET SQUARE & SUITES
Noon Cocktail Bars
Afternoon Bars
Market Square Receptions
Market Square BBQ
HAMILTON PROPERTIES
Gourmet Co� ee Station
Afternoon Socials
Sunday Uptown Reception
C&D
Noon Cocktail Bars
Afternoon Bars
SPONSORED BY:
www.highpointmarket.org #hpmkt
Join us to celebrate Join us to celebrate the opening of the opening of spring High Point spring High Point spring High Point Market with music Market with music Market with music and cocktails. and cocktails. and cocktails.
Start Market week Start Market week Start Market week Start Market week off right! off right! off right!
Join us to celebrate Join us to celebrate Join us to celebrate the opening of the opening of the opening of spring High Point spring High Point
Kick-off High Point
Market Week in Style!
CENTER STAGE BY THE TRANSPORTATION TERMINAL
FRIDAY OCTOBER 13TH
5:30-7:30pm
1High Point Market
M A R K E T K I C K O F F P A R T YOCTOBER
14-18MARKETHIGH POINT
WEEK
IMC EVENTS & HOSPITALITY
IMC SEMINARSA full roster of seminars and educational opportunities are o� ered
each market to keep buyers abreast of emerging trends, discovering
what’s new and hot at market, and learning best business practices.
Seminar spaces included Suites at Market Square Seminar Room,
IHFC Ballroom, & the High Point Theatre.
HPMA KEYNOTE SERIESBusiness-building program which o� ers attendees complimentary
access to well-known experts and their industry-focused business
advice and success stories. Geared specifi cally towards buyers and
what they need to grow their businesses and achieve a higher level of
success.
Several keynotes and seminars are CEU-accredited for interior designers needing to pick up credits.
HPMA EVENTS & HOSPITALITY
Stars Under the StarsOpen air concerts held on Saturday and Sunday nights at Market,
between IHFC and Showplace, featuring well known and popular
performers. Complimentary food and beverages are also provided.
Comprehensive Transportation SystemFREE shuttles take Market guests to and from the Greensboro,
Charlotte, and Raleigh-Durham airports, more than 90 area hotels,
and every Market showroom and event.
Snacks and RefreshmentsCo� ee, soft drinks, bottled water, and light snacks o� ered to
guests at the Transportation Terminal every morning of Market. Bottled water and soft drinks also provided
throughout the day at various locations.
International Buyers CenterA comprehensive resource for international guests, o� ering breakfast, lunch, snacks, and refreshments, as
We look forward to a successful High Point Market.
The heart of the High Point Market.
200/320/330 N. Hamilton, 300 S. Main, C&D, Christopher
Guy, Furniture Plaza, Hamilton Market, International
Home Furnishings Center, Market Square, Market Square
Textile Tower, National Furniture Mart, Plaza Suites,
Showplace, Suites at Market Square
IMCHighPointMarket.com
Renee Loper-BoydVP Marketing
Cain BrodieDirector of Marketing
Cindy HodnettDirector, Public Relations and
336.821.1548
IMC MARKETING CONTACTS:
Tammy Covington NagemChief Operating O� cer
O� ers consultation and advice inselecting o� cial Market sponsorships
Ashley GriggDirector of Marketing
& Communications Assists with promoting exhibitor
content through High Point Market communications, social media,and public relations channels
Patty RussoMarket Advisor
Assists with updating andmaintaining your Exhibitor Profi le
HIGH POINT MARKET AUTHORITY CONTACTS:
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