How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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About Melissa Ingold
You wouldn’t know it to look at Melissa today, but it wasn’t that long ago that she was an overworked, under paid, burnt out Internet service provider. She was a slave to her business while life passed her by, but she felt like she had no choice but to keep working so she could support her growing family.
And then one day, she asked herself, “Can I live with the regret of knowing how much time I missed with my family because I was working?”
And that became the defining moment in her business and in her life.
She restructured her business, learned how to manage it, and started building additional revenue streams for added security; as a result, she fast- tracked her company to 6-figures, her stress disappeared, and most importantly, she took back her life. By the end of 2009 she was able to fire all her clients and pursue her passion full time, taking her company to a multiple 6-figure per year income.
Melissa pressed on through the challenges of being a young, single mom on welfare, to getting married and adding to her family, to losing her 2 year old son to a fatal disease. She's been earning a full-time living online for the past 10 years. She specializes in developing PLR content, tools, and training for entrepreneurs to help them fast-track their Internet projects and grow their business so they can make more money and work less. When away from the office, Melissa enjoys reading, watching movies, walking on the beach, going to hockey games with her kids, and date night with her husband.
How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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Introduction Chances are, you’ve got a hard-drive filled with dusty PLR content, you’re
tired of listening to yourself make excuses, and you want to turn your
visions of dancing dollar signs into a reality.
So what next?
You already know that your market can be a pretty competitive place, but I
want you to keep these statistics in mind: (based on my own market
research in the industry)
52.1% of PLR buyers are not using their content because they don’t
know how to make their content unique enough to stand out in a
competitive market
38.8% of PLR buyers don’t know how to use their PLR content to
create an information product to sell
That means that a staggering 90.9% of PLR buyers are NOT creating
products from their content.
Side Note: This doesn’t even include the 88.4% of
buyers who don’t know how to use their PLR, make
money with it or launch their product.
Yes, it may seem like a lot of people are buying the same PLR you are
(which gives the impression of a competitive market), but in reality only
9.1% of them are your competition.
Listen…the Internet is a BIG place, and the chance of any of those 9.1%
encroaching on your target market is pretty slim.
For instance, you and your competitors may all be teaching Internet
Marketing, which is a big market, right?
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Not really. You see, some of your competition will be consultants to local
offline businesses, others working as coaches for high-end clients, while
some go on the road as event speakers and authors. And then there’s you
- perhaps targeting wedding planners who want to use online marketing to
get more brides to hire them.
The point is, everyone branches off and does their own thing. You might
all buy the same PLR, but then you each go off and use it in a different
way, selling it to your own individual market.
So I want you stop looking at your market as this huge, impenetrable
place, and instead focus on your little piece of it and forget about what
everyone else is doing.
With that said…
Why make your product unique?
Well, you can just put up the product for sale as is, and chances are, with
some promotion you’ll make sales.
Side Note: I’ve done this, and so have a lot of
other people. There’s nothing wrong with taking
this approach, because frankly, it’s better to
get it out to the marketplace instead of
collecting dust on your computer.
Or…you can make a quick plan, implement some changes and market it
to have a much more powerful impact on your potential customers – and
your PayPal account
We’ve already determined that it really isn’t about the competition, but
there IS one really good reason why you should make your PLR unique…
Branding!
“But that’s complicated, Melissa, I don’t know anything about branding!”
Actually, you do. Just think about the everyday products you buy.
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Example: Why do you keep buying one brand of
peanut butter over another? Because you associate
your favored brand with quality, so you keep
buying it instead of trying another brand you
might not like.
Whether you realize it or not, branding has the power to influence the
buying decisions of your market because they inevitably attribute trust,
credibility, and quality to the brands they love.
So when you brand your products, they will…
Make you recognizable to your market and you’ll make more sales
overall than if you put out a bunch of mix and match products they
may not identify as yours.
Example: Think of Nike’s swoosh logo – you
distinguish their apparel and products from
everyone else’s because of that swoosh. Or
the red colored pop can with Coca-Cola.
Serve as a great credibility builder.
And the good news; is that it doesn’t have to be complicated.
You’re not going to have to spend hours rewriting pages and pages of
content, or spend a lot of money (none if you don’t want to) making your
product unique. I want you to stop thinking that product creation is meant
to be a long and difficult process and that before you can sell your product
it has to perfect. If you buy quality PLR, then you don’t have anything to
worry about, all the hard work has been done for you.
If you’ve got PLR content, and you’ve got a handle on the basics of
marketing and selling online, then you’re all set to go!
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In each month’s blueprint we’ll cover a different strategy for using and/or
marketing your PLR, and we’ll focus on fast and easy – just the way we
like it
The strategies you’ll learn in my blueprints are modeled after what I do
with the PLR that I buy. Yes, I sell PLR, but I also buy other people’s PLR
to use myself. I’ve launched full-fledged training programs, hosted
webinars, created membership content, and more under various brands,
using PLR to fast-track it to market.
HINT: If you need a PLR, please visit my PLR
store at SpecialReportClub.com
Are you ready to get started?
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How to Use PLR Content to Create and Host Webinars and Teleseminars
Many people put off hosting Webinars and Teleseminars far longer than
they ought to because they feel intimidated by content creation. They not
only have to brainstorm the subject, but put together strong, solid material
that will attract participants and audience members – and then they need
to deliver it in an unfamiliar format!
If that sounds like you, let me tell you about the easiest way on the planet
to create Webinar and Teleseminar content. And that’s by using PLR.1
Usually, most people buy PLR articles, blog posts, eBooks and Special
Reports and turn them into more articles, blog posts, eBooks and Special
Reports. Oh, they may combine fifteen articles into an eBook – or take an
eBook and break it up into a series of blog posts – but that often seems to
be the limit to their creativity.
But when it comes to using PLR for Webinar and Teleseminar content,
here’s what just a few of your peers have already successfully dreamed
up and implemented…
1. Using PLR as the main body of a last-minute lecture given to
local college students
2. Creating a script from PLR for a video presentation
3. Creating Power Point slides from PLR material to augment
Webinar
4. Creating an Email Course from PLR as part of Webinar sign
up/follow up
5. Using PLR to fast-track Teleseminar research on a specific topic
6. “Used PLR on Webinars to quickly learn how to set one up!”;“I used
PLR about Webinars to find out all the steps I needed to take.”
7. Using PLR for Teleseminar course lesson creation
8. Using PLR as Webinar promotion content for blog posts
1 Private Label Rights
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9. Creating tailored questions for a Teleseminar Special Guest,
using PLR specific to their topic
10. Creating Pre-event emails and Post-event follow-up emails
from PLR
It’s one thing to read that people did this: It’s another to figure out exactly
how to do it.
Now let’s look at these ten actual PLR Webinar/Teleseminar uses a little
more closely…
Using PLR as the Main Body of a Lecture-Style Webinar Presentation
Buying high-quality PLR on a topic can quick-start your planning – as well
as get you past any hurdles of paralysis you might be feeling at being the
“center of attention”.
Reading up on a subject from scratch – even
one you know well – can be overwhelming if you
are not used to picking out only the details you
need, in order to best present what your viewers
most need.
Most true experts without public speaking
experience err on the side of speaking too much
– overwhelming the audience with information – rather than too little. It’s
vital to stick to your specific topic and not wander off into tangents.
(Hey, we’ve all had high school teachers or college professors that put us
to sleep going into too much detail… and annoying the bejabbers out of us
by not telling us what we wanted most to know.)
PLR that presents your topic will often let you pick out salient points,
instantly identify and ignore irrelevancies and come up with a strong
speaking structure… in minutes. This is especially helpful if you already
know that, left to your own devices, you might flounder for days, looking
through this note and that; this book or that file folder for information on
your topic.
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Creating a Video or Teleseminar Webinar Script from PLR
You can also use PLR in much the same way to create a Script for your
Webinar or Teleseminar2. The big advantage here is that you won’t need
to worry so much about customizing or re-writing and re-ordering the PLR
material, since the Script format dramatically alters the structure of the
PLR.
You could start off with a piece of PLR such as this, re-working the text
into your own words and replacing the topic matter with your own topic.
Here’s the original PLR…
2 A Webinar presentation is video-based; a Teleseminar strictly auditory, in case you were
wondering…
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What’s the advantage of using PLR as a Script Guide? Well, left to our
own devices, even experienced speakers forget to include the basics.
Hearing “white noise” or children crying in the background as you
belatedly realize you forgot to tell them that *69 both mutes and unmutes
their telephones will not only wreck the quality of the recording, it
diminishes confidence in you as an organized, competent professional.
Following a Script Guide that also presents you with the basic format for
Webinars or Teleseminars helps you avoid “back-tracking” or correcting
yourself – both of which, incidentally, are sure-fire triggers leading to
confusion. If you interrupt your own flow, you risk losing the thread of your
presentation. Which can be disastrous!
And it is always a bonus if you can customize your PLR material and give
it your own “voice”. Take a look at an actual Webinar script created
directly from the preceding piece of PLR. Compare the two… and start to
realize how you can put PLR to use for your unique topic.
The Same PLR, Customized to the User’s Topic…
How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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You can, of course, use any type of PLR at all for your Webinar body.
Here’s the differences:
Article or eBook PLR on your specific topic gives you your actual
topic material and main content
PLR written about hosting a Webinar or Teleseminar gives you
the structure to follow – no matter what your topic
PLR written to help you structure your actual Webinar is especially
valuable, since not only will it give you well-organized topic information, it
will also help you follow a tried-and true framework, walking you through
what to do next.
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You can also easily combine the two types of PLR to come up with a
powerful, well-organized, entertaining and information-packed
presentation your participants will remember for years to come.
Using PLR to Create a Power Point Webinar presentation
PLR content is ideally converted to Power Point content because it is
professionally organized into handy points, chunks and topics. Here’s
how to do it…
1. Take the section of PLR you want to use and condense it down to
the top 1-5 sentences to summarize that section
2. Use it to create a regular Power Point presentation
3. Sign up for Knovio (it’s free)
4. Convert your Power Point presentation into video (Webinar) or
audio (Teleseminar). (Don’t worry: Knovio baby-steps you through
this process and makes this easy!)
How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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Using PLR to Create an Email Course as Part of Webinar Sign Up or Follow Up
Want to convince people to sign up for your Webinar on Aran-Style
Knitting? How about buying a PLR eBook on basic knitting techniques
(complete with simple illustrations)… and splitting this up into six basic
lessons?
You could use “Learn to Knit in Six Minutes a Day” as the sign-up
incentive for your “Knit an Aran Sweater Without Dropping a Single Stitch”
Webinar, to attract those who want to knit but find it too complex.
All you do is break your PLR eBook (or Article; or Blog Post series) into
six segments3, each presenting one easy module per day.
Then create a Squeeze Page inviting people who want to knit to sign up
for your email course – at the end of which, it should feel like the most
natural step in the world when you invite them to apply their newfound
knowledge and confidence into wowing their friends and family by knitting
a beautiful Aran sweater.
3 Or 5… or 7…
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You can also create simple a simple email course as a follow up, so that
people don’t forget you after your initial Webinar. That way, you stay in
touch and continue to build the relationship with them.
Creating a course from scratch takes a fraction of the time, if you’re
able to find quality PLR on your subject and use it to:
Glean ideas for topic angles you’ve never even considered
Quickly put together a simple course that enhances (and helps
them practice) what they learned in your Webinar
Part of the reason this method is so speedy? Most of your organizational
structure is already built in – and these types of articles are easy to
customize.
(And let’s not forget professionally-illustrated instruction graphics or charts
supplied for you to instantly use in your HTML emails…)
The final reason to use PLR in creating email courses?
It firmly positions you as an expert long before (or after) the actual
webinar.
Use PLR to Fast-Track Teleseminar Research on a Specific Topic
This is what people usually think about when they consider using PLR for
Webinars – but as we have seen, research is just the tip of the iceberg!
Even experts who don’t need to use scripts or lay out agendas often
cheerfully admit to picking up batches of PLR to fast-track topic
research.
“I go through each PLR piece with a fat, lime green highlighter,
marking up points I want to include in my presentation,” admits one
community college teacher. She likes to present short Webinars to
students in her three-hour classes “to spice things up and give my
teaching some variety,” adding that she keeps the Webinars
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available to students on the college “Blackboard” system for easy
reference.
“I often get ideas for entire new Webinars,” admits Michelle M., a
busy entrepreneur who has recently discovered “the joys of
meeting even more customers online”.
Using Webinar Hosting PLR to Quickly Learn How to Set One Up
If you’ve got your presentation perfectly prepared but you’ve never hosted
your own Webinar before, you might want to consider this type of PLR,
simply to ensure that you miss no vital step.
Webinar Hosting PLR also often contains solid recommendations for
equipment and services you’ll need, providing helpful information about
pricing, features, benefits and formats. This type of recommendation can
be priceless, saving new Webinar hosts from hooking up with the wrong
service providers; or preventing them from paying for services they don’t
yet need.
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You’ll usually learn tips and what not to do from this type of PLR – as well
as instantly help yourself to your own private “course” in How to Run a
Successful Webinar (one that goes without a hitch!)
PLR for Teleseminar/Webinar Course Lesson Creation
Don’t just think in terms of email follow-up or incentive courses created
from PLR: You can also create powerful lessons for an actual Webinar
course.
Using professionally created PLR automatically gives you a strong lesson
structure that you can build on and tailor to your clients’ ultimate
satisfaction.
Use PLR as Webinar Promotion on Your Blog
Holding a Webinar or Teleseminar on a subject but short on time for
promotion? Use PLR to create quick posts on your topic and pre-populate
them into your blog.
Using PLR to Create Focused Questions for your Special Guests
If you are enhancing your services to your niche by bringing in an expert
from a related field – one who covers an area of your niche where you,
yourself, have little experience – PLR content related specifically to your
guest’s specialty can easily and quickly allow you to create shrewd,
targeted questions designed to showcase her skills – and your own
“knowledge”.
QUICKTIP: Break these PLR posts down into even smaller posts and upload ultra- posts of
no more than 300 words; each covering one single “tip” or point at a time.
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You’ll make your guest feel valued and flattered (not to mention pleased at
the opportunities to showcase their own talents)… and you’ll impress your
audience with your own “grasp” of the topic.
All in all, a true “win-win” situation.
Pre-Event emails and Post-Event Follow-up emails
Re-visit the idea of creating a mini-lesson series with PLR pre or post
event; only this time, simply use your PLR to create pre-event or post
event emails (not necessarily in lesson format).
The key is to accurately research and gauge which format would best suit
your audience: Then tailor your PLR accordingly.
Here are some ways to present your re-worked PLR material as emails,
pre or post event:
As a series of daily “Tips”. This particular format can be a
powerful pre-event warm-up strategy, since tips are easy to read
and your daily offering can create habitual behavior in your readers.
Those who hang in for a solid month of tips will be significantly
more inclined to purchase a paid Webinar offer than those who
read an occasional post.
Post-event, to enhance and augment the material shared in
your Webinar or Teleseminar.
For example, if people have enjoyed learning how to
cable-stitch in your “Fancy Knitting” Webinar, share
something to make their new-found skill even more
enjoyable, post Webinar: Posts on ways to stop their
cable needle “slipping”; how to work with superfine
lace-weight yarn; making a miniature cabled Aran
sweater for their grandson’s Action Figure – in short, any type of
PLR that enhances what you’ve already shared.
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Enhance with graphics. If your demographic consists of visual
learners or they have previously indicated a preference for HTML
emails rather than text-based ones, beef up your PLR with graphics
to aid in “imprinting” your message even more strongly than your
average competitor.
(And here’s a tip: If your audience is eagerly signing up for
Webinars, they are most likely visual-based learners.)
Allow you to create regular newsletters. Newsletters are yet
another way to create a strong bond with your audience members,
and cement yourself firmly into their minds as a trusted resource
person for their niche. PLR material can quick-start your newsletter
creation, as well as give you ideas and point you to upcoming
trends and topics, as well as new areas to research
To build a habit. PLR allows you to create regular content for your
new-found audience and release it habitually, on a carefully-
planned schedule suited to their lifestyles; which in turn helps
cement reading your emails as a habit – and ninety percent of all
repeat custom is created because of the human tendency to fall
into habits
To build a community. PLR also increases your output potential,
allowing you to release just enough follow-up content in email
formal to keep your Webinar or Teleseminar topic alive and thriving.
This will help you create a community around your Webinar or
Teleseminar – and those emotionally committed to a topic,
marketer or brand are far more likely to buy next time (or sign up for
your next promotional “freebie”).
But how do you prevent your PLR from doing the opposite, and becoming
bland and generic? After all, aren’t there going to be hundreds of your
competitors using the same PLR?
How do you give it a unique difference?
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5 Tips for Making Your PLR Content Really Sing
That’s a crucial question, and it deserves a thoughtful and in-depth
answer. Here’s how:
1. Look for top-quality PLR released in limited runs. (E.G. “Only
50 licenses will be sold”). PLR that has no license limitation is less
likely to be of top quality; plus the run limitation gives you a head
start in cutting down on competition
2. Always check spelling, grammar and flow. Awkward phrasing,
incorrect grammar and poor spelling often indicate that the PLR site
owner doesn’t care about the content; or that it’s been created by
people who are not natural English speakers. (For example, one
line I came across in a submission only this morning: “When
people who not are imagining, facts are every important.”)
3. Recognize that using PLR doesn’t mean you can simply re-
word it: The key lies in not only rewording the material, but in
adding detail and giving your PLR content your unique voice – one
that your potential audience will naturally be drawn to and ultimately
recognize.
4. Realize that research makes the
difference. While good PLR
contains accurate, well-researched
material, it is deliberately designed
to be a little generic, in order to
allow the opportunity for maximum
customization.
It’s the meat to your main course:
On its own, it is not half as
satisfying or appealing as meat with carefully chosen
accompaniments: Potatoes or pasta; both leafy green and red
vegetables; delicate sauces; pretty garnishes, etc. (Even the plate
you use and its placement on the table adds to the eye-appeal.)
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As Julia Child once famously said, “It’s all in the presentation”.
But exactly how does this principle relate to PLR? Research allows
you to flesh out your material with unique, specific facts. For
example, say you were using PLR to write the section in this report
entitled: “Using PLR to Create a Power Point Webinar
presentation”… You research your topic for yourself, instead of
relying one-hundred-percent on the PLR article you are taking your
post from.
In the course of your research, you discover the Knovio service –
one you haven’t heard of before; which means many of your
audience members won’t know about it, either.
You read testimonials and reviews on the net to ensure there are
no problems with this service.
Then you sign up for a free account and “test-drive” it. You find
yourself thrilled at how easily Knovio allows you to incorporate full
Power Point presentations within Webinars – and easily share the
results with all your social media platforms – so you share your
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well-tested results with your audience (while your competitors are
all largely unaware of this innovative service).
This is the sort of “specific” detail that adds a high perceived value
to your PLR content, making it feel – and truly become – unique.
5. Incorporate stories. Anyone can present a fact, but if you “illustrate”
it with a true story that shows how that fact operates in the real
world, you instantly:
Engage your audience’s emotions (they’ll usually either
relate to the story subject or disapprove. Either way, they
now have an emotional stake in what you’re talking about)
Allow the reader or viewer to identify with the story
subject – the “subject” being the main person either telling
the story if you’re quoting them; or that the story events are
happening to
Show your “fact” in concrete, practical action, so that it
becomes more than a piece of information. (Your reader or
viewer should be saying: “Hey! That will work for me!” or
even simply: “Hey, I could do that…”)
Make no mistake: All PLR should end up, in its finished form, engaging
the emotions. That’s the only way you will ultimately bond your audience
to you.
“How Do I Engage Emotions When I’m Presenting a Non-Emotional Topic?”
This is a question that comes up time and again. Usually what the
questioner means is: “What’s emotional about a stereo speaker?” or “I’m
selling a technical product”.
But think about it: Your product is going to:
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Make life easier for your viewer or reader
Put him a step ahead of his neighbor
Bring him personal approval – or envy (now there’s a strong
emotion!)
Bring him joy (when he listens to his favorite music in Sensurround,
its vibrations permeating every physical atom of his body)
Create excitement. (Hey, we all like presents! Particularly when
these are not socks or underwear!)
What you have to do, when you are customizing PLR, is help incite and
create the strongest emotion that will make him “buy” or sign up.
Ultimately we do end up back at knowing your ideal customer really, really
well… but PLR can save you time and focus your efforts in doing so.
And PLR is also a quick and easy way to create and enhance your
Webinars!
What You Need to Know or Set in Place, Before You Can Create Your Webinar
Before you can successfully host a Webinar, there are basic services you
must have in place – as well as basic facts you need to know:
1. The size of your audience. Some Webinar hosting services
charge more for extra guests – some don’t. Always check out
whether or not there is a limit on the number of guests you can
invite to your Webinar.
An easy way to do this? Limit the number of guests or paid
participants you are accepting. (Find out your maximum number of
allowed guests and cap your participants at that number!) Not only
does this help you take advantage of the fact that people get
anxious (and therefore more compelled to sign up) if they think they
are in danger of missing out on something, but it also allows them
to feel “special”, if you position this seat limitation correctly.
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(And many newer marketers report that speaking to an audience
size of their selection helps calm “first time Webinar” nerves.)
2. Your audience members’ preferred learning style. There is
more than one method of learning:
Kinesthetic – “hands on”. Needs to learn by doing.
Auditory – Prefers listening to information above all other methods.
This group is custom-selected for the Teleseminar format
Visual – This group will always read the illustrated pictures before
going to the point-form written instructions. They prefer videos to
articles, which makes them ideal candidates for Webinars.
Textual – This group prefers reading data to listening or watching:
If you are going to offer them a Webinar or Teleseminar, you need
to make the advantages of breaking out of their preferred learning
patterns crystal-clear to them. Namely…
A Webinar will save them time or show them something that
needs to be seen in action
A Teleseminar will help them reinforce information or learn
“on the go”
Another good reason PLR helps with this learning group: It allows
you to provide lots of meaty written content to augment your
Webinar or Teleseminar in a relatively short time frame with
minimum production
3. Basic services to ensure your Webinar runs smoothly, taking
advantage of every opportunity.
This means:
A Squeeze Page, to capture sign ups and provide
motivation for signing
A Webinar-hosting service such as GoToWebinar
How to Use Your PLR Content to Create & Host Webinars and Teleseminars
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26
(When you choose Webinar software, always choose a
service that allows you to practice before going live; plus one
that allows you to record the Webinar – not all do – as well
as one that feels comfortable with your own learning style.)
An Autoresponder service such as Aweber, to deliver all
your pre- and post-event emails, as well as accept sign-ups
on your Squeeze page, social media links and blog
Web Cam – essential if you want to share your own screen
with your audience; or let them see you talking directly to
them (which usually increases personal connection and
trust).
A high-quality microphone (geared to speech rather than
to music)
More than one monitor. If you are demonstrating anything
on screen, your life will be much easier (and you’ll risk far
fewer flubs or errors) if you operate using two monitors – one
for the Webinar and one to check tweets, emails, data you
quickly need to look up (perhaps in response to a question)
or links you need to check
How to Use Your PLR Content to Create & Host Webinars and Teleseminars
Copyright © Ingold Marketing Inc. All Rights Reserved.
27
And, above all, save yourself time and narrow your targeting by
using PLR to help create your perfect Webinar!
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A 29-page fully formatted report to sell (4570 words)
A 10-page fully formatted give away report
A sales letter fully formatted in html & thank you page
A mini site template for sales letter
A squeeze page
Confirmation page for squeeze page
Thank-you page for squeeze page
5 autoresponder follow-up emails
1 promotional email
2 professionally designed ecovers
PSD versions of the ecovers
5 articles
5 blog posts
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