HOW TO IMPROVE THE GROCERY SHOPPPING EXPERIENCE OF CONSUMERS!
WOLFF’S PACK!Julia Judge, Oliver Kuhn,!Taryn Martiniello, Elitsa Ivanova !
Source: Institute of Design @ Stanford immersed!
observed!Source: Institute of Design @ Stanford
Design thinking!Knowledge Funnel,!Roger Martin, 2009!Source: Institute of Design @ Stanford
POV: Mind-mapped!Source: Institute of Design @ Stanford
Oppositional thinking & !Abductive logic!
What if no check-out counters? !
What if no physical shops? !
What if there are only digital Netto shops?!
Source: Institute of Design @ Stanford
How does the digital shopping experience add value?!
Desirability:!- Easy!- Convenient!- Exciting!- Relate not just consume!-positive change!-great experience!
Economic Viability:!- Removing physical shops!- Relatively low opportunity cost!- No shelf-limitation problem!- More new products can be introduced!- Narrows the consumer perception- brand image gap!- First mover advantage!- Competitive advantage!
Technical Feasibility:!- Focus on relationship, not just consumption!- Digital experience!- Opportunity to build community!- Direct communication!- Low cost of maintenance!
IDEO !Design Thinking!
SCAMPER-ed!Source: Institute of Design @ Stanford
Juxtaposition-ed!Source: Institute of Design @ Stanford
Prototype-d it once: !for empathy gaining!Source: Institute of Design @ Stanford
Prototype-d it twice: !to explore further!Source: Institute of Design @ Stanford
Prototype-d it yet again: !to test!Source: Institute of Design @ Stanford
Next Steps!
- Build prototype of the site and test with consumers!
- Take into account experiences of other digital shops!
- Work on the algorithm – !- Supply chain – how to change?!- Human resource – what people do Netto need?!- Delivery system-critical points & how to manage it: !timing, personnel characteristics…!- Orders processing – time between ordering, packing & delivering!- Customer service &Complaints handling!- Others!
- Testing – start with one city & expand;!
- Build educational programs for consumers: prepare the market !
Thank you !
Q & A!
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