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Why build your email list?
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Your email list is YOURS.
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Email gets people back to your website
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To join your list, peopleneed 2 simple things...
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1. A way to join
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2. A reason to join
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Why Do People SubscribeTo Email Lists?
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1. They’re passionate about your topic
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2. They want to be entertained
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3. They want to learn
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4. They want to connect
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5. They have something to gain
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If you want people to join your list, you MUST
address at least 1 of those desires.
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How do you get people to join YOUR list?
(Hint: not this)
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Make it EASY
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Can you find the signup form?
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Set proper expectations
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Remove anxietyof joining
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Focus on how the reader benefits
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Offer Something Exclusive
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Can Social Media Build Your Email List?
(Yes)
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42%Check email 4+ times/day
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Easily add formsto Facebook
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“Welcome” page for Twitter followers
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Building your list offline:It’s all about permission
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Even when usingnifty tools
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What to do now:
•Make it easy for people to subscribe
•Identify & strengthen your offer. Why will people want to join your list?
•Create awesome emails that make your readers tell their friends!
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