How to generate a location-independent, scalable, passive income with Amazon FBA
Part 2 of the 100-Euro-a-day challenge
The 100€-a-day-passive-income challenge
SMART goal until Dec 2017specific, measurable, achievable, realistic, timeable
Why Amazon FBA?● scalable, passive income● location-independent● analytical approach, analyzing tools available● “guided business-model” - free information● relatively low investment ● relatively low overheads● neither too easy nor too difficult
Why Amazon FBA?● lots of traffic to our product at zero cost● 15-20% conversion rate● relatively fast results● almost no direct contact with clients ● “closed system”*● relatively low risk● relatively easy to outsource
What do you need to start?>15 hours a week to focus>2000€ to invest>some English helps>the right mindset
What´s the right mindset?> analytical (left-brain)
> creative (right-brain)
> focused
> sales and marketing mindset
> patient
> don’t be stingy, think big
SMART goals for Amazon FBAinvestment 4000€ to start with 1 product
1 product = 10 sales per day / 10 € profit = 100€ a day
how much do you need to survive? - 1500€ per Month
3000€ per Month - until 31.12.2017
dedicating to work 20hrs/ week to achieve the goal (more if necessary)
Amazon FBA in 1 pagefind a product niche
find a supplier
optimize the product and product listing
launch
get sales and reviews
reinvest + iterate
get out of Amazon
Amazon FBA step by step1. Product Research
How to I find the right niche? Which product should I launch?
2. Sourcing
Where can I find a manufacturer? How can I make business with him?
3. Shipment
How can I send the products to the Amazon warehouse?
Amazon FBA step by step4. Open your business and amazon account
What are the requirements to open my seller account?
5. Optimize your listing
How do I optimize titles, bulletpoints, photos, and backend SEO?
6. Get sales
How can I make people buy my products?
Amazon FBA step by step7. Get reviews
How can I get social proof? How can I make A9 happy?
8. Launch PPC campaign
How can I boost my product to page 1?
9. Send traffic to Amazon
How can I send external traffic to my Amazon products
Amazon FBA step by step7. Get reviews
How can I get social proof? How can I make A9 happy?
8. Launch PPC campaign*
How can I boost my product to page 1?
9. External Marketing*
How can I send external traffic to my Amazon products
Amazon FBA step by step10. Do split tests
How can I predict what works better?
11. Build a brand*
How can I create a brand around my product(s)
12. Get out of Amazon*
How can I get sales on my own and other ecommerce platforms?
12. Reinvest and Iterate*
How much should I reinvest? When should I source the next product?
Amazon FBA step by step13. Reinvest and Iterate*
How much should I reinvest into the business?
When should I source the next product?
Amazon TODO List Manuel Becvar - Import Dojo
● Research Amazon & Research numbers with Jungle Scout● Take reviews and accessories into consideration● Research regulations and certificates ● Shopping List● Supplier contact● Price comparisons
Amazon TODO List● Supplier background check● Margin Calculation● Maximize profits by larger qty and decide on MOQ ● Amazon Account● Sample● Listing● Improve product and make IT BETTER
Amazon TODO List● Negotiate● Check for CBM, KG, carton measurements● Check logistics with forwarders
(send 1/3 of shipment by Air, rest by Sea)
Amazon TODO List● Finalize Amazon listing. Packaging & photos if necessary ● Add the product onto your website (add Amazon affiliate
link)● Inspection booking● Book shipment● Prepare launch (contact bloggers, Instagram people, email
list, FB page)
Amazon TODO List● Conclusion price, margin, supplier, photos, inspection, entire
process what could have been better etc. ● Arrival and launch (promotion with bloggers, email list,
instagram etc.) ● Add Amazon link on your website so people get directed
there.
Amazon TODO List● Reviews (new rules in the game!) ● Launch of email List ● Wait for social proof● Activate PPC
Amazon TODO List● Update after 7-10 days● What could have been better conclusion● Update after 21-30 days● Update after 60 days
● ….repeat with next product
Amazon Cons● you are a guest on Amazon● Amazon is random and moody● outperforming or devious competitors ● cash flow intensive● can be tedious with the wrong product● only generates enough profit, if you do it right
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